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Learn how to track phone calls in Google Analytics with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.

Here's how home improvement service providers can use call tracking and conversation intelligence to drive more revenue and improve customer experiences.

Learn how Invoca's call tracking platform integrations with Snapchat, Facebook, and Instagram can help you improve your social media advertising campaigns.

At Invoca, we stand with the Black community against racism, hate, and violence. Learn about our action plan to support anti-racism and drive lasting change.

Google paid search ads help marketers drive more inbound phone calls to their businesses. See this infographic to see stats on Google Ads and phone calls.

Opus Research has named Invoca call tracking and conversational analytics a Leader in its 2020 Conversational Intelligence report. Learn more here.

From using voice-activated search within Adobe’s platform and generating AI-powered recommendations for campaigns to designing and publishing augmented...

Frontier Communications uses inbound customer call data to strategically build relationships with its customers, which is critical.

Learn how to attribute your online marketing to offline conversions by combining Google Ads call conversion tracking and Invoca inbound call data.

See how DISH Network uses Invoca call intelligence to create a highly personalized phone experience that converts more shoppers.

Whether it was a specific action, encouraging statement, or memorable personality strength—these women uplifted and inspired us.

Learn how call tracking works with Salesforce Sales Cloud to give you closed-loop attribution, build audiences, and unify customer data.

A few years ago, industry experts predicted that text-based chatbots were the next big thing in automated sales and service.

With the Invoca call tracking and Adobe you can: attribute high-value calls to paid campaigns to improve your media spend strategy in Adobe Media Optimizer.

You don’t want to be caught off guard when you start stretching the limits of your call tracking platform’s ability to keep up with your business.

The world of performance marketing is dependent on getting fast and quality results. Key performance indicators (KPIs) are focused on driving conversions.

Invoca has again been named the top-scoring Leader in the G2 Crowd Spring 2019 Enterprise Grid® Report for Inbound Call Tracking Software.

This week’s product tour video shows you how to connect and use digital and offline data to personalize call routing using Invoca.

Does your agency manage pay-per-call for its clients? Then you need to use a call tracking and analytics platform to prove and improve your results.

If you can't attribute sales happening on the phone to your marketing spend, then call tracking might be a quick win for your team.

Marketers continue to await the arrival of paid search ads to voice assistants like Google Home and Amazon Alexa with bated breath.

The industry average return on Google PPC ads is nearly 2:1. Learn how you can boost your ROI even higher with artificial intelligence.

The call center and marketing might have more in common than you think.

Predicting what consumers want and need is an ongoing imperative for marketers. Artificial intelligence (AI) could make that job much easier. Learn more.