Recent Posts

Most financial services consumers start their journey with search and convert by calling. Delivering a frictionless call experience is critical. Learn more.

Multi-touch marketing attribution is crucial for campaign optimization. Learn the top attribution models every marketer needs to know.

Marketers are increasing their Facebook advertising spend. Learn 38 statistics that can give you a competitive edge.

Retail ad spend is rising and marketers are failing to connect the consumer journey. Learn retail marketing statistics to help you form your 2026 strategy.

Want to boost your call center sales team's performance? Get step-by-step instructions for how you can use conversation intelligence to increase close rates.

Telecoms must now implement STIR/SHAKEN protocols to stop robocalls and call fraud. Here’s how Invoca is helping stop call fraud and toll-free traffic pumping.

The world of voice search is exploding 2026. Read the top voice search statistics digital marketers need to know in this changing landscape.

Learn home services marketing statistics about the consumer journey, search, digital ad spend, online review strategies, and phone calls.

Learn how insurance marketers are using Facebook ads to start more phone conversations, acquire more new customers, and boost their marketing ROI.

Ready to plan your next marketing campaign? Here are 50 advertising questions you should always ask to ensure your campaign is successful.

Want to improve your organic search engine rankings on Google? These 25 strategies can help you lay the foundation for increasing organic traffic.

Learn the latest statistics about senior living media spend, the online customer journey, the phone call experience, and more.

Learn insurance marketing stats about the customer journey, search, digital ad spend, personalization, call tracking, and more.

Learn what healthcare marketers are planning for 2026 and beyond. Get tips to drive more new patient calls and conversions.

Learn what top automotive marketers are planning for 2025 and beyond. Get tips for how you can keep up with the competition.

The digital marketing landscape is more competitive than ever. We compiled these stats to help you assess the competition and improve your strategy.

The contact center is a critical part of the customer journey. Learn how conversation intelligence can deliver contact center experiences that boost revenue.

Learn why the contact center plays an important role in the digital buying journey and how to optimize the experience with conversation intelligence.

Expectations for the customer journey are higher than ever before. Read our original research about the customer experience and other top third-party stats.

Is your customer service team stuck in a performance rut? Build your action plan with these suggestions and watch customer satisfaction improve.

The Invoca + SproutLoud partnership brings AI-powered conversation intelligence to brands that sell through distributed networks of multi-location resellers.

Invoca has acquired call tracking and analytics platform DialogTech to Become the #1 Conversation Intelligence Platform with $100M in Revenue. Learn more.

Invoca has been named a Best Workplace by Inc. Magazine for four years running. See what makes Invoca one of the best places to work in tech.

Learn how Invoca aligns marketing and sales teams with shared data to create connected buying experiences, improve close rates and accelerate revenue growth.