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MEDIA OPTIMIZATION

Boost efficiency with PPC optimization software

Complete your data-driven marketing optimization strategy with Invoca’s PPC optimization tools to reduce wasted spend and drive more revenue from every ad dollar.
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Invoca Product - Media Optimization
Our biggest problem was that our phone calls were going into a data black hole. Invoca has given us complete visibility into the campaigns driving each call as well as what happens on those calls. It’s enabled us to get a higher return on our ad dollars and prove our full ROI.
Anand Rao, SVP of Digital Business

Decrease CPA

Armed with true attribution, you can account for conversions that come from clicks and calls to accurately measure your acquisition costs, target the most effective keywords, and eliminate ineffective campaigns to reduce your CPA.

Increase Conversion Rates

By automating conversion data from customer conversations directly to ad platforms like Google Ads, you can accurately target high-value customers and the most effective campaigns, ads, and keywords to increase your conversion rates.

Reduce Wasted Ad Spend

Target more cost-effective keywords and ad placements, and suppress retargeting to customers who converted on the phone to focus your efforts on the most effective campaigns and reduce wasted ad spend.
Invoca Product - Real-time integrations

Real-time integrations

Get conversion data from phone calls streamed to all of your ad platforms in real time with Invoca’s PPC management software to automatically optimize campaigns, keyword bidding, and build high-value lookalike audiences.

Granular attribution data

Get full attribution for every marketing-driven phone call and conversion. Invoca’s easy-to-deploy javascript tag makes it simple to start tracking calls and get the granular attribution you need to get credit for the sales you’re driving and insight into your most effective campaigns, keywords, and creative.
Invoca Product - Granular attribution data
Invoca Product - Personalize customer touchpoints

Personalize customer touchpoints with one of the leading PPC management platforms

Invoca's data is available immediately after the call ends through searchable transcripts and real-time dashboards. This means you can capture trends and digital breakpoints quickly and use that conversational data to fix what’s broken, and personalize agent scripts, ad copy, website content, and more.

Learn how to optimize marketing campaign costs with Invoca

The Marketing Acquisition Cost Benchmark Report
Report
The Marketing Acquisition Cost Benchmark Report
By analyzing the results from over 500 marketers who, we’ll help you keep an eye on acquisition cost trends and provide tips to reduce your CPA and increase marketing revenue.
The Marketing Acquisition Cost Benchmark Report
Report
The Marketing Acquisition Cost Benchmark Report
By analyzing the results from over 500 marketers who, we’ll help you keep an eye on acquisition cost trends and provide tips to reduce your CPA and increase marketing revenue.
Your 2024 PPC Optimization Checklist
Blog
Your 2024 PPC Optimization Checklist
PPC is one of the most effective channels for driving marketing results. But are you ticking all 16 of these critical boxes in your campaign checklist?
Your 2024 PPC Optimization Checklist
Blog
Your 2024 PPC Optimization Checklist
PPC is one of the most effective channels for driving marketing results. But are you ticking all 16 of these critical boxes in your campaign checklist?
How to Optimize Marketing Spend with First-Party Data from Phone Calls
Blog
How to Optimize Marketing Spend with First-Party Data from Phone Calls
Marketers need to understand their audience on a deep level. Learn how first-party data from phone calls can help you improve targeting and personalization.
How to Optimize Marketing Spend with First-Party Data from Phone Calls
Blog
How to Optimize Marketing Spend with First-Party Data from Phone Calls
Marketers need to understand their audience on a deep level. Learn how first-party data from phone calls can help you improve targeting and personalization.

PPC Campaign Optimization Software FAQs

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Invoca's AI Conversational Intelligence Platform