MEDIA OPTIMIZATION

Optimize Digital Campaigns with Conversation Data

Make automated, in-the-moment optimizations to your campaigns to reduce wasted spend and ensure that every last cent of your media budget delivers measurable results.

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Invoca allows us to be more efficient and place our spend in the campaigns and tactics that are driving sales.

Frank McGinn, Digital Marketing Specialist

Decrease CPA

Armed with true attribution you can account for conversions that come from clicks and calls and accurately measure your acquisition costs, target the most effective keywords, and eliminate ineffective campaigns to reduce your CPA.

Increase Conversion rates

By feeding 1st-party conversion data from customer conversations directly to ad platforms like Google Ads, you can accurately target high-value customers and the most effective keywords to increase your conversion rates.

Reduce Wasted Ad Spend

Target more cost-effective keywords and ad placements, and suppress retargeting to customers who converted on the phone to focus your efforts on the most effective campaigns and reduce wasted ad spend.

Real-time integrations

Get conversion data from phone calls streamed to all of your ad platforms in real time to automatically optimize campaigns, keyword bidding, and build high-value lookalike audiences.

Granular attribution data

Get full attribution for every campaign you’re running that drives calls. Invoca’s easy-to-deploy JavaScript tag makes it simple to start tracking calls and get the granular attribution you need to get credit for the sales you’re driving and insight into your most effective campaigns, keywords, and creative.

Personalize customer touchpoints

Invoca's data is available immediately after the call ends through searchable transcripts and real-time dashboards. This means you can capture trends and digital breakpoints quickly and use that conversational data to personalize agent scripts, ad copy, website content, and more.