Meet the amazing people behind Invoca

Gregg is a seasoned digital marketing and SaaS leader, with over fifteen years of extensive experience bringing products to market in emerging categories, leading large teams, and working with the world’s best enterprise brands. Most recently, Gregg led Salesforce Marketing Cloud’s social marketing product line, where he integrated $1 billion of M&A investments into the Salesforce product portfolio.

Prior to that he drove product strategy and development for Salesforce Chatter, helping define the nascent category of enterprise social networking and rolling out one of Salesforce's most successful products. Earlier in his career, Gregg was a consultant at Boston Consulting Group and worked in sales, marketing and product roles at several startups.

He graduated from Stanford University and holds a Master’s degree from Johns Hopkins School of Advanced International Studies and an MBA from the Wharton School of Business.

A SaaS veteran with over 30 years of experience in business-facing leadership roles, Mike is responsible for Finance, Accounting, Legal, Business Systems, Facilities, and IT. Prior to Invoca, Mike was CFO and Chief Administrative Officer at enterprise SaaS unicorn AppDirect, where he enabled the company to simultaneously drive 2x revenue growth and improve its cash flow profile. He also served as head of Finance and Business Development for the SaaS Division of Citrix Systems, and helped lead the $1.8B spinoff and merger of this business with LogMein. Prior to Citrix, he was CFO and led all G&A functions at MuleSoft in its early days. Mike graduated from Penn State University and holds an MBA from the Amos Tuck School of Business at Dartmouth College.

Dee Anna is a SaaS veteran with extensive experience building world-class teams and category-defining brands to drive rapid growth.

Prior to Invoca, Dee Anna was SVP of Marketing at Movable Ink where she repositioned the company as a Visual Experience Platform and introduced several new product lines.

As VP of Marketing at Hootsuite, she helped lead the company from the early stages to a globally recognized category leader with nearly $100 million in revenue.

Prior to Hootsuite, Dee Anna was VP of Marketing at Yammer where she established Enterprise Social Networking as a new category of business software and helped propel Yammer to a leading market position, with 300% annual growth and a $1.2 billion acquisition by Microsoft.

She also served as Co-Founder, President and CMO at mom.life, Partner at Horn Group, Senior Vice President at both Edelman and Ogilvy and head of PR at PeopleSoft. Dee Anna has a BA in Communication from Purdue University.

Prior to founding Invoca and RingRevenue, Colin was the Chief Technology Officer at CallWave, Inc. from 2000 to 2008 where he architected the company’s voice services platform to scale to over 10 million free and paid users. From 1989 – 1999, Colin was staff scientist and lead software architect at Unisys/Pulsepoint Communications, a supplier of highly scalable and reliable voicemail systems to major carriers and corporations such as Pacific Bell, Verizon, Motorola and 3M.

Colin earned his BS degree in Electrical Engineering and Computer Science from Villanova University. While there he founded and co-wrote Gnuplot, an open source data visualization tool distributed with the Gnu project that remains widely in use today at universities and research organizations worldwide.

Ben is an enterprise sales veteran with over 20 years of experience building and managing sales organizations at high-growth SaaS companies. Prior to Invoca, Ben was the VP of worldwide sales at ON24, where he led and scaled the global sales organization and drove over 70% subscription revenue growth. Prior to that, Ben also served as VP of strategic alliances and business development at ON24. Ben has held various sales and management roles in voice telephony, unified SaaS communications and enterprise SaaS companies including Genesys, Winstar Communications and Verizon.

Ben holds a BA in sociology and mass communication and marketing from Saint Anselm College.

Ellen Raim is the Vice President of People and Culture. Ellen has deep experience and knowledge in the field of human capital management having held senior positions at a number of corporations and having earned advanced degrees in organizational design and behavioral science.

Prior to joining Invoca in early 2019, Ellen held a number of notable positions such as Vice President of Human Resources and Compliance at Cascade Microtech and Director for Worldwide Talent Acquisition for Intel. 

Ellen earned a bachelor’s degree in economics from Brown University, a J.D. from University of Miami, a Master’s degree in organizational design from Seattle University and a Master’s degree in behavioral sciences from The London School of Economics.

Nathan has over 10 years of experience managing enterprise product development for marketing and advertising technology software companies. Prior to joining Invoca, Nathan was Director of Product Management at Adconion Direct, acquired by Amobee / Singapore Telecom in 2014. As an original member of the product team, Nathan helped Adconion Direct grow into a top 10 global advertising network serving Fortune 500 companies in 20+ countries.

Nathan earned his BA from Boston College.

Mike has nearly 20 years of experience leading software engineering teams to success and architectural nirvana. He has held leadership positions at startups companies in a variety of industries from telecom to medical devices. Prior to joining Invoca, Mike was Chief Product Officer at cielo24 an industry leader in video captioning and metadata generation.

Mike holds a B.S. in Computer Science from the University of California at Santa Barbara.