Invoca has given us complete visibility into the campaigns driving each call as well as what happens on those calls. It’s enabled us to get a higher return on our ad dollars and prove our full ROI.
Anand Rao, SVP of Digital Business
Drive More Phone Leads
Track how your channels, campaigns, ads, keywords, and websites drive phone leads for sales, service, and parts. Make smarter optimizations to increase revenue without increasing ad spend.
Answer More Phone Leads
See where, when, and why missed calls occur and adjust staffing accordingly. Control and automate call routing so phone leads are answered right away by the right person to convert them.
Convert More Phone Leads
View detailed scoring on how every agent and location staff handles and converts calls. Deliver targeted coaching to increase their call conversion rates and track post-coaching improvements.
AI-powered call tracking and analytics
For every call, Invoca tracks who the caller is and the marketing source and website activity that drove the call. AI analyzes the conversation to detect if the call was answered, if they are a lead for sales, service, or parts, and if they converted on the call. Get credit for conversions and revenue coming in over the phone. Defend your spend by proving the full impact of your marketing on business results.
Actionable call data, everywhere you need it
Activate call data in all your digital marketing platforms to optimize for what’s driving the most valuable calls. Segment callers into audiences based on their conversations to retarget unconverted phone leads and suppress non-lead and converted callers. Pass detailed data on callers into your CRM to capture every phone lead.
Agent call scoring and coaching, supercharged with AI
AI analyzes 100% of calls to identify the specific agent or staff member and score their performance for your exact KPIs and talk tracks. Measure the impact of call handling tactics on conversions. Get alerted when agents mishandle calls. Save time and improve QA by seeing a list of the best calls to review. Coach staff in the right areas to improve results and measure post-coaching progress.
A searchable database of call recordings and transcripts
Run searches to see a list of every call where topics of interest are discussed. Review transcripts to learn what callers say, including their questions, preferences, concerns, and information they need to convert. Tap into the voice of your customers to learn ways to improve ad messaging, SEO, and email, social, and website content.
Central hub to manage and automate call routing
Have callers routed by interest, location, predicted value, or day/time to the best available agent, department, or location to assist them. Reduce missed calls by forwarding callers to a list of phone numbers sequentially or simultaneously until someone answers. Pass real-time data and insights on callers to agents to improve conversation outcomes.
Get notified when important events occur on calls
Get alerts when calls go unanswered or voicemail boxes at locations are full so you can take action. Notify managers about call handling issues at locations or contact centers, send timely coaching reminders to agents or location staff, and alert marketing teams when phone lead rates plummet so they can investigate immediately.
The Premier AI-Driven Conversation Intelligence Solution for the Automotive Industry
Learn how Invoca drives revenue for automotive brands