Invoca for Automotive Call Tracking

Invoca’s automotive call tracking solution helps automotive OEMs, dealership groups, service franchises, and parts retailers increase revenue by driving more phone leads that convert to sales and service appointments.
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Invoca Solution - For Automotive
Invoca has given us complete visibility into the campaigns driving each call as well as what happens on those calls. It’s enabled us to get a higher return on our ad dollars and prove our full ROI.
Anand Rao, SVP of Digital Business
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Drive More Phone Leads

Track how your channels, campaigns, ads, keywords, and websites drive phone leads for sales, service, and parts. Make smarter optimizations to increase revenue without increasing ad spend through Invoca’s call analytics for automotive.
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Answer More Phone Leads

See where, when, and why missed calls occur and adjust staffing accordingly. Control and automate call routing so phone leads are answered right away by the right person to convert them.
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Convert More Phone Leads

With automotive phone call tracking, you can view detailed scoring on how every agent and location staff handles and converts calls. Deliver targeted coaching to increase their call conversion rates and track post-coaching improvements.
Invoca Solution - AI-powered call tracking and analytics

AI-powered call tracking and analytics

For every call, Invoca tracks who the caller is and the marketing source and website activity that drove the call. AI analyzes the conversation to detect if the call was answered, if they are a lead for sales, service, or parts, the specific vehicle they are calling to buy or service and if they converted on the call. Get credit for conversions and revenue coming in over the phone. Defend your spend by proving the full impact of your marketing on business results with automotive call tracking.
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Actionable call data, everywhere you need it

Activate automotive call tracking data in all your digital marketing platforms to optimize for what’s driving the most valuable calls. Segment callers into audiences based on their conversations to retarget unconverted phone leads and suppress non-lead and converted callers. Pass detailed data on callers into your CRM to capture every phone lead.
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Invoca Solution - Actionable call data, everywhere you need it
Invoca Solution - Agent call scoring and coaching, supercharged with AI

Agent call scoring and coaching, supercharged with AI

AI analyzes 100% of calls to identify the specific agent or staff member and score their performance for your exact KPIs and talk tracks. Measure the impact of call handling tactics on conversions. Track caller and agent sentiment throughout each call, get alerted when agents mishandle calls and improve conversion rates by coaching staff in the right areas to improve.
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A searchable database of call recordings and transcripts

Run searches to see a list of every call where topics of interest are discussed. Review transcripts to learn what callers say, including their questions, preferences, concerns, and information they need to convert. Tap into the voice of your customers to learn ways to improve ad messaging, SEO, email, social media, and website content. Invoca’s call tracking for car dealerships gives you an edge over the competition.
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Invoca Solution - A searchable database of call recordings and transcripts
Invoca Solution - Central hub to manage and automate call routing

Central hub to manage and automate call routing

Automatically route callers by interest, location, predicted value, or day/time to the best available agent, department, or location to assist them. Reduce missed calls by forwarding callers to a list of phone numbers sequentially or simultaneously until someone answers. Pass real-time data and insights on callers to agents to improve conversation outcomes.
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Get notified when important events occur on calls

Get alerts when calls go unanswered or voicemail boxes at locations are full so you can take action. Notify managers about call handling issues at locations or contact centers, send timely coaching reminders to agents or location staff, and alert marketing teams when phone lead rates plummet so they can investigate immediately.
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Invoca Solution - Get notified when important events occur on calls

The Premier AI-Driven Call Tracking & Analytics Solution for the Automotive Industry

Automotive Standards Council for GA4 - Supporting MemberInvoca Named a Leader in The Forrester Wave™: Real-Time Revenue Execution Platforms
Q2 2024 reportG2 Leader, Enterprise, Summer 2024Opus Research Intelliview Leader 2022 - Conversational IntelligenceInvoca Earns Best Feature Set from Trust Radius

Automotive Call Tracking FAQs

What is automotive call tracking?

What is the purpose of automotive call tracking?

How does call tracking improve sales for automotive dealerships?

How are missed calls handled by Invoca’s automotive call tracking?

How is customer data secured?