Derek Andersen
Senior Content & SEO Specialist
Performance Marketing
How Multi-Location & Franchise Businesses Can Drive More Leads from Local Search
Local searchers are among your most valuable customers. Learn 8 our tips for driving more leads from local search — and ensuring those leads convert to revenue.
AI
8 AI and Data Science Buzzwords Marketers Need to Know Now
Artificial Intelligence (AI) and data science has a unique and sometimes confusing nomenclature. Here’s an AI term glossary to define the most common AI terms.
Conversation Intelligence
How to Democratize Data to Unlock Hidden Revenue with Conversation Intelligence
Conversation intelligence provides deep customer insights you can't get anywhere else. Learn how this tool can help you democratize data and drive revenue.
Performance Marketing
How to Optimize Marketing Spend with First-Party Data from Phone Calls
Marketers need to understand their audience on a deep level. Learn how first-party data from phone calls can help you improve targeting and personalization.
Paid Search
Google Live from Paris and What Bard Means for Search Marketing
At Google's "Live from Paris" Event, they announced their latest AI innovation, Bard. Learn what this new technology means for search marketers.
Invoca News
Invoca Named a Leader in Opus 2022 Conversation Intelligence Report
We were recently named a leader in Opus Research’s 2022 Conversational Intelligence Intelliview report. Learn what the analysts had to say about our technology.
Paid Search
9 Quick Tips to Optimize Paid Social Campaigns
69% of marketers achieved the greatest ROI with social media marketing last year. Get the top tips on how to create paid social campaigns that stand out.
Performance Marketing
Data-Driven Marketing Trends for 2023: Why You Need to Update Your Strategy
In 2023, marketers are capturing more data than ever before. Learn how to use it to personalize experiences and boost ROI.
Paid Search
Why Keeping Your Marketing Budget Depends on Conversation Intelligence
Economists predict a recession in 2023. Conversation intelligence can help you defend your ad spend and make the case for more budget in this turbulent time.
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