Derek Andersen

Learn insurance marketing stats about the customer journey, search, digital ad spend, personalization, call tracking, and more.

One of the most impactful AI tools at any marketer’s disposal is Google Ads Smart Bidding. Learn our top tips to use Google's AI to drive more revenue.

Retail ad spend is rising and marketers are failing to connect the consumer journey. Learn retail marketing statistics to help you form your 2026 strategy.

In 2025, marketers are capturing more data than ever before. Learn how to use it to personalize experiences and boost ROI.

Learn how customer sentiment analysis with AI helps boost revenue, improve agent coaching, refine scripts, and build lasting customer loyalty.

See how your call answer rate stacks up against your competitors. Learn five proven strategies to answer more calls and recapture lost revenue.

In this post, we dive into the latest Google Ads phone lead benchmarks across industries, as well as our top tactics to drive more ROAS from this channel.

As expectations for the customer experience change, your call center must evolve to meet them. Learn our top predictions for 2025 and how you can adapt.

Our survey of 1,000 US and UK consumers uncovered how people really feel about AI. Check out this blog post to learn if you're meeting your customers' needs.