INSURANCE

Invoca for Insurance Providers

Consumers want to speak to a real person when looking to purchase insurance policies. And those callers convert 10x more than web leads. It’s why insurance marketers use Invoca call tracking and conversation intelligence to improve ROI and sales conversions.

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When our click-to-call ads converted, we had limited visibility into conversions at a meaningful level, making it extremely difficult to scale. When we implemented Invoca for these campaigns, we were able to drive down CPAs by upwards of 60%.

Will Guimont, VP Marketing and Digital Solutions

Optimize Marketing to Drive More Sales

Attribute each phone call from the marketing source to quotes and policies written — even when calls are driven to independent agents, franchisees, and locations — so you can optimize your marketing, reduce your CPA, and increase your ROI for every marketing dollar you spend.

Convert More Callers to Customers

Seamlessly route calls to the best insurance agent, franchisee or business location right away to reduce transfers, decrease hold times, and convert more calls into quotes and new policies.

Provide Superior Customer Experiences

Automatically analyze and score call handling quality for 100% of your calls at every location or call center to better train your sales staff and insurance agents to provide superior customer service for every caller.

Industry-leading call tracking

Invoca call tracking captures the caller’s information and the marketing channel, ad, keyword search term, website interaction, and other sources that drive each call. Make automated, in-the-moment optimizations to your campaigns to reduce wasted spend and ensure that every last cent of your media budget delivers measurable results for all of your lines of business, insurance agents, and locations.

Efficient dynamic call routing

Invoca makes it simple for multi-location insurance businesses to route calls to the right location every time. Dynamic routing enables you to automatically detect the location, line of business, product interest, and more to route calls to the appropriate agent or the correct location or call center immediately, without the caller needing to use keypress options. Dynamic routing can even be set up to use more than one factor, like product interest and location, to route the caller to the right agent for the best possible experience.

Simple IVR setup

Easily build your own custom IVRs to allow inbound callers to select how they should be routed. Businesses with multiple locations can automatically route calls to the best agent or regional location and include a different customized caller experience for each one. And when your customer’s needs change, you add locations or services or change hours, you can easily make changes to the IVR yourself.

Automated call scoring and quality assurance

Spend less time spotting call handling and compliance issues and more time solving them with automated call scoring and QA. Harness the power of AI to automatically analyze 100% of the sales calls each location or agent receives and quickly identify interactions that need review and sales agents that need coaching. You can monitor how every salesperson and location is performing, and quickly dive into specific calls for review without waiting because call recordings, transcripts, and call scores are available immediately after calls end.

Invoca Solution - Automated call scoring and QA

Security and compliance without compromise

Businesses across property & casualty insurance, life insurance, and health insurance trust Invoca because of our commitment to data security, privacy, and compliance.