Owen Ray

See how broadband provider Viasat uses conversational analytics to adapt to changing customer behavior, grow revenue, and provide a great customer experience.

Invoca explains how you can track, unify, and analyze call data in Salesforce for more personalized conversations and greater conversions. Learn more.

Apple has essentially killed the IDFA, or identifier for advertisers, in iOS 14. Here’s what it means to marketers and how it impacts call tracking with Invoca.

Learn how to track phone calls in Google Analytics with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.

Home improvement service providers have seen an uptick in business in recent weeks. Here's how to respond to the demand and increase revenue from inbound calls.

Here are some tactics that marketers can employ in a world without browser cookies in part two of our series on the end of tracking cookies.

Marketers continue to await the arrival of paid search ads to voice assistants like Google Home and Amazon Alexa with bated breath.

Marketing professionals think that Invoca is the best call tracking software available. See why Invoca has won more awards than any call analytics platform.

During the COVID-19 pandemic, facilitating real human connections and developing trusting relationships with your customers has become more important than ever.