Owen Ray
Senior Content Marketing Manager @ Invoca
AI
How Marketers Can Implement AI When Budgets Get Cut
Learn how marketers can use AI to reach their goals, even when facing budget cuts. See how to secure a budget for AI marketing software and more.
AI
The B2C Marketers’ Guide to Navigating the Dark Funnel
What is the dark funnel and what does it mean for B2C marketers? Learn how to get visibility into the dark funnel and surface previously invisible data here!
Call Tracking
Google Removed Call Tracking from Business Profiles. Here’s What Marketers Can Do.
Here is how you can get attribution for phone calls from Google Business Profiles to track phone leads after Google removed call tracking features from GBP.
Contact Center
5 Ways to Improve Your Contact Center Conversion Rates with AI
Learn how contact centers can use artificial intelligence (AI) and conversation intelligence to convert more leads and drive more revenue.
AI
Automotive Digital Advertising: Boost Your Results with AI
Automotive digital advertising is more competitive than ever. Gain an edge by using AI to capture actionable first-party insights from phone conversations.
AI
Conversational Analytics: The Future of First-Party Marketing Data
Conversational analytics is a powerful source of first-party data. Learn how marketers are capturing this data from phone calls and using it to boost revenue.
Marketing Analytics
3 Tips to Revamp Your Marketing Strategy for Today’s Economy
Learn how to build a marketing strategy that enables you to defend your marketing budget and acquire more customers at a lower cost.
Conversation Intelligence
How Marketers Can Improve Customer Experiences to Drive More Conversions
Learn how marketers can use AI to improve customer experiences, drive more conversions, and reduce customer acquisition costs.
Conversation Intelligence
Get More from Your Entire Martech Stack with These 5 Invoca Integrations
Learn how you can get more value from your existing martech investments by integrating them with conversation intelligence data.
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