Owen Ray
Senior Content Marketing Manager @ Invoca
AI
How to Drive More Leads with AI-Derived 1st-Party Data
Third-party data is more limited than ever. Learn how marketers use conversation intelligence AI to capture the first-party data they need to drive leads.
Call Tracking
How to Supercharge Direct Mail Campaigns with Call Tracking
Learn how to use call tracking to track and optimize direct mail campaigns. See how AI-powered conversation intelligence helps prove the ROI of direct mail.
Marketing Analytics
What Is Zero-Party Data and How Can Marketers Use It?
With restrictions tightening on tracking cookies, marketers are turning to zero-party data. Learn what it is, why it’s important, and how it can boost your ROI.
AI
How to Use AI to Get Attribution for Marketing-Driven Phone Calls
Learn how to get attribution for customer phone calls driven by digital marketing by using conversation intelligence AI and call tracking.
Invoca News
Invoca Named an Inc. Best Workplace for a Sixth Consecutive Year
Invoca is a great place to work! See why Inc. Magazine has named Invoca a Best Workplace for six years running.
General
What Are Chatbots and Are Consumers Ready to Talk to Them?
The next generation of voice- and text-based chatbots are more human. But are consumers ready to talk to bots? Are they always a viable substitute for a human?
Call Tracking
How to Use Google Call Extensions to Maximize Ad Revenue
Google Ads call extensions are an ad extension available in Google Ads accounts that encourage people to call your business by showing a phone number.
Call Tracking
See How Much Guessing About Marketing-Driven Calls is Costing You
Try this marketing budget calculator to see how much money you’re wasting by making assumptions about the conversions your campaigns drive over the phone.
Marketing Analytics
How to Personalize Customer Experiences with Data Analytics
Personalization is a core expectation for today's customers. But to deliver seamless personalization, you first need the right data to understand your audience.
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