Owen Ray

Pay-per-call is a type of marketing where an advertiser pays publishers to generate phone leads on their behalf. Learn our top tips to get started in this post.

See how Invoca's latest contact center AI innovations enable businesses to provide exceptional buyer experiences, convert more leads, and improve efficiency.

Learn how to track phone calls in Google Analytics with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.

Here is how you can get attribution for phone calls from Google Business Profiles to track phone leads after Google removed call tracking features from GBP.

Learn how to improve your Google Ads ROAS and drive more high-quality leads with these tactics from the experts at Google and Invoca.

The latest news and tactics that marketers can employ in a world without browser cookies in part two of our series on the end of tracking cookies.

What is call tracking? How does call tracking work? Why should I use call tracking? Learn answers to these common questions and more.

Most financial services consumers start their journey with search and convert by calling. Delivering a frictionless call experience is critical. Learn more.

Learn home services marketing statistics about the consumer journey, search, digital ad spend, online review strategies, and phone calls.