Owen Ray

See how Invoca's latest contact center AI innovations enable businesses to provide exceptional buyer experiences, convert more leads, and improve efficiency.

Learn how to track phone calls in Google Analytics with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.

Here is how you can get attribution for phone calls from Google Business Profiles to track phone leads after Google removed call tracking features from GBP.

Learn how to improve your Google Ads ROAS and drive more high-quality leads with these tactics from the experts at Google and Invoca.

The latest news and tactics that marketers can employ in a world without browser cookies in part two of our series on the end of tracking cookies.

What is call tracking? How does call tracking work? Why should I use call tracking? Learn answers to these common questions and more.

Most financial services consumers start their journey with search and convert by calling. Delivering a frictionless call experience is critical. Learn more.

Learn home services marketing statistics about the consumer journey, search, digital ad spend, online review strategies, and phone calls.

See why zero-click search and Google AI overviews won't end organic traffic or kill SEO, but change how we think of SEO and measure organic traffic success.