Owen Ray

Third-party data is more limited than ever. Learn how marketers use conversation intelligence AI to capture the first-party data they need to drive leads.

Learn how to use call tracking to track and optimize direct mail campaigns. See how AI-powered conversation intelligence helps prove the ROI of direct mail.

With restrictions tightening on tracking cookies, marketers are turning to zero-party data. Learn what it is, why it’s important, and how it can boost your ROI.

Learn how to get attribution for customer phone calls driven by digital marketing by using conversation intelligence AI and call tracking.

Invoca is a great place to work! See why Inc. Magazine has named Invoca a Best Workplace for six years running.

The next generation of voice- and text-based chatbots are more human. But are consumers ready to talk to bots? Are they always a viable substitute for a human?

Google Ads call extensions are an ad extension available in Google Ads accounts that encourage people to call your business by showing a phone number.

Try this marketing budget calculator to see how much money you’re wasting by making assumptions about the conversions your campaigns drive over the phone.

Personalization is a core expectation for today's customers. But to deliver seamless personalization, you first need the right data to understand your audience.