Performance Marketing

Our performance marketing customers discuss how they're shifting conversations and coming together to support partners and get through this crisis.

Combining the power of Invoca’s call tracking platform and click-tracking from Everflow, Aragon Advertising armed itself with actionable data.

Are tracking cookies dead to marketing? The tracking cookie is crumbling and it's about to make mess.

The world of performance marketing is dependent on getting fast and quality results. Key performance indicators (KPIs) are focused on driving conversions.

Pay-per-call is a type of marketing where an advertiser pays publishers for quality calls generated on the advertiser's behalf, but there's so much more...

The shady days of affiliate marketing are waning, but it takes more to instill confidence in partners. To rebuild trust, we must actively work to detect fraud.

PPC marketers are like those sharks that have to keep moving or they die. When it comes to paid search, you have to keep up with the latest consumer trends.

Learn how the world's first enterprise call intelligence platform for performance marketers is designed to help marketers drive more results than ever before.

If your PPC campaign has failed, try some of these next steps to recover.