Learn about how performance and affiliate marketers can use call tracking and conversational analytics to reduce CPAs and boost performance for clients.
Google Marketing Live 2023 Recap: 5 Key Takeaways
On May 23rd, marketers from around the world tuned in for Google Marketing Live. Learn about the new AI-powered innovations that Google announced.
4 Clues to Solve Your Marketing Data Mystery
Without the ability to track marketing conversions that happen on the phone, the outcomes of your campaigns will remain a mystery. Crack the case with Invoca.
What Is Lead Tracking: Why It’s Critical for Your Campaigns
Lead tracking is the process of understanding the activity of potential customers. Learn why it's important and how it can you align with your sales team.
The 2023 Guide to Microsoft Advertising
If you're not using Microsoft Advertising and Bing, you might be taking a ding to your bottom line. Here is why you should be using Bing Ads, too.
Why Data-Driven Marketers Shouldn’t Be OK with Guessing About Call Conversions
You have your online conversion funnel down to a science, but are you still guessing about call conversions? Learn why this approach harms your marketing ROI.
10 Steps to Improve Your Online Reputation Right Now
Wondering how to improve your business's online reputation? Gain insights about helpful tools and follow our 10 steps to help improve your online reputation.
10 Awesome Examples of Landing Pages that Drive Click-to-Call
Check out these examples of great landing pages to boost your click-to-call efforts and make it easy for customers to pick up the phone.
How Many Phone Calls Are You Missing? See How Your Industry Stacks Up
Are your agents answering all of the valuable phone leads your marketing programs generate? See how many calls you could be missing!