Learn about how performance and affiliate marketers can use call tracking and conversational analytics to reduce CPAs and boost performance for clients.
Performance Marketers Share How They're Adapting to the COVID-19 Crisis
Our performance marketing customers discuss how they're shifting conversations and coming together to support partners and get through this crisis.
How a Performance Marketing Agency Achieved 300% Growth Using Invoca and Everflow
Combining the power of Invoca’s call tracking platform and click-tracking from Everflow, Aragon Advertising armed itself with actionable data.
What the Death of Browser Tracking Cookies Means for Marketers: Part 1
Are tracking cookies dead to marketing? The tracking cookie is crumbling and it's about to make mess.
How Performance Marketing Agencies Increase Conversion Rates by Driving Phone Calls
The world of performance marketing is dependent on getting fast and quality results. Key performance indicators (KPIs) are focused on driving conversions.
Pay-Per-Call - 11 Common Questions Answered
Pay-per-call is a type of marketing where an advertiser pays publishers for quality calls generated on the advertiser's behalf, but there's so much more...
4 Types of Affiliate Fraud Performance Marketers Need to Know About
The shady days of affiliate marketing are waning, but it takes more to instill confidence in partners. To rebuild trust, we must actively work to detect fraud.