Performance Marketing

Learn how leading frachise marketers are gearing up for 2022. Drive more leads to your franchisees with these tips.

Learn how businesses are using conversation intelligence software to improve the quality of phone conversations — and build brand loyalty as a result.

See how to improve Google Ads attribution Google Data-Driven Attribution for phone call conversions and smart bidding. DDA now works with more conversion types.

Wondering how to improve your business's online reputation? Gain insights about helpful tools and follow our 8 steps to help improve your online reputation.

To truly own the eCommerce experience, you need to connect the digital-to-call experience and get deep insights about each customer. Learn how in this blog.

88% of marketers say collecting first-party data is a top priority in 2021. Learn the richest first-party data sources you can tap into to fuel your strategy.

Marketing leaders are making it easy for consumers to engage in conversation with their businesses over the phone. Here are 5 essential strategies.

Marketers are increasing their Facebook advertising spend. Learn 31 statistics that can give you a competitive edge.

Retail ad spend is rising and marketers are failing to connect the consumer journey. Learn retail marketing statistics to help you form your 2020 strategy.