Insurance

The insurance industry is experiencing varying impacts from the COVID-19. Here are insights into how insurance marketers are adapting to the crisis.

Seven marketers describe how they use call tracking and conversational analytics software to optimize their marketing efforts. Learn more.

Marketers in the insurance industry face a unique set of challenges. They are selling a must-have product that not many people enjoy buying...

Plymouth Rock Assurance has been providing customers easy and simple auto, home, motorcycle, boat insurance purchasing experience for nearly 40 years.

EQ is key to customer acquisition & retention as half of buyers are ready to walk away from brands after bad experiences so good customer experience is critical

Businesses are investing in AI & hoping for big returns. They're automating processes, crunching data to gain business insights & delivering custom experiences.

The insurance industry is using AI for marketing, smart insurance products, fraud prevention, and more but it hasn’t scratched the surface of AI capabilities.

40% of online transactions are on mobile, according to Google. We've talked about the importance of a great mobile experience, but do mobile apps still matter?