Can You Defend Your Marketing Spend? Here’s How to Do It.
Call Tracking

Can You Defend Your Marketing Spend? Here’s How to Do It.

Owen Ray
A looming recession means marketing budget cuts are coming. Here's how to get more data to keep your budget and drive more revenue without increasing spend.

Featured Stories

10 Tips to Generate More Leads — and Prove Your Results
Call Tracking
by
Jane Irene Kelly
10 Tips to Generate More Leads — and Prove Your Results
Why Keeping Your Marketing Budget Depends on Conversation Intelligence
Paid Search
by
Derek Andersen
Why Keeping Your Marketing Budget Depends on Conversation Intelligence
Marketing Efficiency: 7 Tips to Spend Smarter and Boost ROI
Marketing Analytics
by
Jane Irene Kelly
Marketing Efficiency: 7 Tips to Spend Smarter and Boost ROI
Introducing Pre-Built Scorecards: The Easy Way to Get Started with Conversation Intelligence
Invoca News
by
Tom Phillips
Introducing Pre-Built Scorecards: The Easy Way to Get Started with Conversation Intelligence
Invoca Customers and CMO Share Advice to Help You Advance Your Marketing Career
Invoca News
by
Derek Andersen
Invoca Customers and CMO Share Advice to Help You Advance Your Marketing Career
Marketing Predictions for 2023 From Invoca Customers
General
by
Derek Andersen
Marketing Predictions for 2023 From Invoca Customers

Most Popular

Can You Defend Your Marketing Spend? Here’s How to Do It.
Call Tracking
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Owen Ray
How to Analyze Call Center Data to Improve Efficiency
Contact Center
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Derek Andersen
How to Increase Your Profitability with Conversation Intelligence
Conversation Intelligence
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Derek Andersen
What is Conversation Intelligence?
Conversation Intelligence
by
Owen Ray

Call Tracking

What Is Call Tracking and How Does it Work?
Call Tracking

What Is Call Tracking and How Does it Work?

Owen Ray
What is call tracking? How does call tracking work? Why should I use call tracking? Learn answers to these common questions and more.
How to Track Phone Calls in Google Analytics: A Simple Guide
Call Tracking
by
Owen Ray
Learn how to track phone calls in Google Analytics with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.
The Ultimate List of Call Tracking and Conversation Intelligence Statistics for 2023
Call Tracking
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Derek Andersen
Get the latest call tracking and conversation intelligence statistics. Learn how tapping into insights from phone conversations can help you drive more revenue.
See How Much You Can Reduce Your CPA with Conversation Intelligence
Call Tracking
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Owen Ray
Try this CPA calculator to see how much you can reduce your paid search customer acquisition cost with conversation intelligence.

Featured Report

Independent study: Invoca delivers customers 395% ROI

An independent report based on interviews with Invoca customers found that Invoca’s platform delivers a 395% return on investment over three years and a payback of less than three months.

Get the report

Paid Search

Why Keeping Your Marketing Budget Depends on Conversation Intelligence
Paid Search

Why Keeping Your Marketing Budget Depends on Conversation Intelligence

Derek Andersen
Economists predict a recession in 2023. Conversation intelligence can help you defend your ad spend and make the case for more budget in this turbulent time.
Improve Your Automotive Digital Advertising Strategy with AI
Paid Search
by
Owen Ray
Gain new marketing and customer insights by utilizing AI in your automotive digital advertising strategy.
How to Use Google Call Extensions to Maximize Ad Revenue
Paid Search
by
Owen Ray
Google Ads call extensions are an ad extension available in Google Ads accounts that encourage people to call your business by showing a phone number.
How 1-800-GOT-JUNK? Increased Call Conversions by 20%
Paid Search
by
Debby Haynam
Learn how 1-800-GOT-JUNK? uses Invoca AI-powered call tracking and conversational analytics platform to get full visibility into increase its conversion rate.

Marketing Analytics

Marketing Efficiency: 7 Tips to Spend Smarter and Boost ROI
Marketing Analytics

Marketing Efficiency: 7 Tips to Spend Smarter and Boost ROI

Jane Irene Kelly
Are you facing a squeeze on your marketing budget in the year ahead? Learn our top tips to spend smarter and boost your ROI amid economic headwinds.
Data-Driven Marketing Trends for 2023: Why You Need to Update Your Strategy
Marketing Analytics
by
Derek Andersen
In 2023, marketers are capturing more data than ever before. Learn how to use it to personalize experiences and boost ROI.
Using Conversational AI to Connect the Online to Offline Buying Experience
Marketing Analytics
by
Owen Ray
Learn how artificial intelligence can deliver smarter customer insights, resulting in more effective search, social, and display ad campaigns.
What Marketers Need to Know About 1st, 2nd, and 3rd-Party Data
Marketing Analytics
by
Derek Andersen
With the right technology, marketers can collect consumer data from every touchpoint. Does your team have the right mix of data to meet its goals?

Invoca News

Invoca Named Enterprise Call Tracking Leader by G2 for 17th Straight Quarter
Invoca News

Invoca Named Enterprise Call Tracking Leader by G2 for 17th Straight Quarter

Nancy Steele
Invoca has been named the enterprise call tracking leader in the G2 Enterprise Grid Report for Inbound Call Tracking for over four years running.
Invoca Achieves Great Place to Work Certification 4 Years in a Row
Invoca News
by
Derek Andersen
Getting Great Place to Work (GPTW) certified means more than slapping another badge on our careers page. Learn more here!
Invoca Customers and CMO Share Advice to Help You Advance Your Marketing Career
Invoca News
by
Derek Andersen
We chatted with our innovative customers and our CMO to get their advice for marketers in 2023. Learn how you can take your marketing career to the next level!
Introducing Pre-Built Scorecards: The Easy Way to Get Started with Conversation Intelligence
Invoca News
by
Tom Phillips
To create pre-built scorecards, we studied hundreds of thousands of calls. Learn how they can help you quickly get started with conversation intelligence.

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Invoca call tracking & conversational analytics
Invoca call tracking & conversational analytics

Resource library

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Take a deep dive into Invoca call tracking and conversational analytics with case studies, whitepapers, videos, analyst reports, and more.

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Independent Study: The Total Economic Impact of Invoca
Report
Independent Study: The Total Economic Impact of Invoca
Forrester Consulting conducted an independent analysis to determine the benefits of Invoca, including 395% ROI over three years.
The State of First-Party Marketing Data
Report
The State of First-Party Marketing Data
See how the marketing industry is using — or, in too many cases, missing out on — first-party data.

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