Featured Stories

Most Popular

Tracking Cookies are Dead: What Marketers Can Do About It
Paid Search
by
Owen Ray
Pay-Per-Call - 11 Common Questions Answered
Performance Marketing
by
Owen Ray
The Future of Marketing: Predicting Consumer Behavior with AI
AI
by
Jane Irene Kelly
Facebook Click-to-Call Ads: 5 Things Marketers Need to Know
Call Tracking
by
Owen Ray

Call Tracking

Call Tracking

How to Track Phone Calls in Salesforce

Owen Ray
Invoca explains how you can track, unify, and analyze call data in Salesforce for more personalized conversations and greater conversions. Learn more.
Call Tracking
by
Owen Ray
Call tracking software gives marketers the data they need to optimize campaigns and improve return on ad spend. Learn how it works.
Call Tracking
by
Stacey Watkins
Learn how Invoca's call tracking platform integrations with Snapchat, Facebook, and Instagram can help you improve your social media advertising campaigns.
Call Tracking
by
Owen Ray
Home improvement service providers have seen an uptick in business in recent weeks. Here's how to respond to the demand and increase revenue from inbound calls.

Featured Report

Independent study: Invoca delivers customers 395% ROI

An independent report based on interviews with Invoca customers found that Invoca’s platform delivers a 395% return on investment over three years and a payback of less than three months.

Get the report

Paid Search

Paid Search

Everything Marketers Need to Know About Connecting Phone Calls with Google Ads - INFOGRAPHIC

Owen Ray
Google paid search ads help marketers drive more inbound phone calls to their businesses. See this infographic to see stats on Google Ads and phone calls.
Paid Search
by
Owen Ray
Google Ads call extensions are an ad extension available in Google Ads accounts that encourage people to call your business by showing a phone number.
Paid Search
by
Owen Ray
Here's how to pick the right Google Ads campaign type for your business and optimize ad campaigns with Invoca call tracking software.
Paid Search
by
Owen Ray
Paid search is an efficient and cost-effective way to drive more high-intent customers to your business.

Marketing Analytics

Marketing Analytics

How to Measure Paid Search ROI with Call Analytics Data

Owen Ray
Here are some tips from Think With Google and the call analytics experts at Invoca on how to accurately measure your paid search with call tracking.
Marketing Analytics
by
Owen Ray
Our data analytics experts will show you how to use conversational AI to analyze customer conversations In this on-demand webinar.
Marketing Analytics
by
Owen Ray
Using Invoca with Adobe Experience Cloud to shine a light on paid search.
Marketing Analytics
by
Owen Ray
Regulations are constricting third-party consumer data sources & first-party data is more important than ever. See why conversational analytics is the key.

Invoca News

Invoca News

Invoca’s Commitment to Anti-Racism and Driving Lasting Change

Gregg Johnson
At Invoca, we stand with the Black community against racism, hate, and violence. Learn about our action plan to support anti-racism and drive lasting change.
Invoca News
by
Stacey Watkins
The integration provides a bi-directional integration that gives Invoca and Tealium users access to richer data to orchestrate better customer experiences.
Invoca News
by
Debby Haynam
Invoca is honored to be listed in the Inc. Best Workplaces of 2020, which marks our third consecutive year as an honoree.
Invoca News
by
Stacey Watkins
Learn how Invoca & Decibel integrate conversational analytics & digital experience data to provide a full view of the online and offline customer journey.

Videos

Invoca call tracking & conversational analytics

1:28
min
up next
How Invoca Signal Discovery Works
How Invoca Signal Discovery Works

How Invoca Signal Discovery Works

7:54
min
up next
How Invoca Signal Discovery Works
Our customers talk about the value of Invoca

Our customers talk about the value of Invoca

1:39
min
up next
How VITAS Healthcare uses Invoca
How VITAS Healthcare uses Invoca

How VITAS Healthcare uses Invoca

3:42
min
up next
Invoca call tracking & conversational analytics
Invoca call tracking & conversational analytics

Resource library

Learn best practices

Take a deep dive into Invoca call tracking and conversational analytics with case studies, whitepapers, videos, analyst reports, and more.

Read More Resources

Secrets of call tracking & conversational analytics delivered to your inbox.