+1 (844) 686-5738
United States
Login
5 Insights We Learned From Analyzing 60 Million Phone Conversations
Invoca News

5 Insights We Learned From Analyzing 60 Million Phone Conversations

Derek Andersen
We analyzed over 60 million phone calls — the findings reveal surprising insights about how businesses handle this crucial customer touchpoint.

Featured Stories

Customer Service vs. Customer Experience: Key Differences
Customer Experience
by
Jane Irene Kelly
Customer Service vs. Customer Experience: Key Differences
5 Ways to Defend and Optimize YouTube Ad Spend with Phone Lead Data
Call Tracking
by
Blair Symes
5 Ways to Defend and Optimize YouTube Ad Spend with Phone Lead Data
What Is Call Flow? Impact, Best Practices, and How to Manage
Contact Center
by
Jane Irene Kelly
What Is Call Flow? Impact, Best Practices, and How to Manage
Six Years Running: Invoca Maintains #1 Position in G2's Enterprise Call Tracking Rankings
Invoca News
by
Nancy Steele
Six Years Running: Invoca Maintains #1 Position in G2's Enterprise Call Tracking Rankings
Call Handling Performance Benchmarks Contact Center Leaders Need to See
Contact Center
by
Derek Andersen
Call Handling Performance Benchmarks Contact Center Leaders Need to See
Revenue Execution Hero Spotlight: Dan Williams
Revenue Execution Heroes
by
Nina Andres
Revenue Execution Hero Spotlight: Dan Williams
See all recent posts

Most Popular

AI in the Contact Center: Benefits & 6 Powerful Examples
AI
by
Jane Irene Kelly
Media Mix Modeling (MMM): The Complete Guide for 2025
Performance Marketing
by
Jane Irene Kelly
How to Analyze Call Center Data to Improve Efficiency
Contact Center
by
Derek Andersen
How to Measure the Success of Marketing Campaigns
Digital Marketing
by
Jane Irene Kelly

Call Tracking

What Is Call Tracking and How Does it Work?
Call Tracking

What Is Call Tracking and How Does it Work?

Owen Ray
What is call tracking? How does call tracking work? Why should I use call tracking? Learn answers to these common questions and more.
5 Ways Marketers Use AI-Powered Call Tracking to Optimize Campaigns
Call Tracking
by
Owen Ray
Learn how marketers can use AI and call tracking to improve paid search and SEM performance, optimize marketing campaigns, and boost ROAS.
5 Tips to Use Google Ads AI to Drive More Revenue
Call Tracking
by
Derek Andersen
One of the most impactful AI tools at any marketer’s disposal is Google Ads Smart Bidding. Learn our top tips to use Google's AI to drive more revenue.
How to Use AI to Get Attribution for Marketing-Driven Phone Calls
Call Tracking
by
Owen Ray
Learn how to get attribution for customer phone calls driven by digital marketing by using conversation intelligence AI and call tracking.

Featured eBook

The Ultimate Guide to Conversation Intelligence for Multi-Location and Franchise Businesses

Learn how to use conversation intelligence to improve your ROAS, drive more leads, and provide exceptional experiences that drive more conversions at every business location.

Get the eBook

Revenue Execution

Why CMOs Need to Fill the Gaps in Their Marketing Measurement Strategy
Revenue Execution

Why CMOs Need to Fill the Gaps in Their Marketing Measurement Strategy

Derek Andersen
While most CMOs have tracking for the online buying journey, they have a measurement gap for the offline journey. Learn why this is harming revenue growth.
How Siloed Marketing and Telesales Data is Killing Revenue and Damaging Your Brand
Revenue Execution
by
Owen Ray
The disconnect between sales and marketing doesn’t just hurt revenue, it could be damaging your brand. Learn how revenue execution platforms can help.
How to Build the Perfect Martech Ecosystems with Integrations
Revenue Execution
by
Derek Andersen
Learn what martech ecosystems are, how they benefit teams, and the concrete steps you can take to build seamless ecosystems that drive revenue growth.
The 5 Revenue Execution Platform Uses You Need to Know About
Revenue Execution
by
Derek Andersen
To stay competitive, companies need to create seamless experiences that drive conversions and loyalty. Learn how revenue execution platforms can help.

Contact Center

5 Ways Contact Centers Use Analytics to Convert More Callers to Customers
Contact Center

5 Ways Contact Centers Use Analytics to Convert More Callers to Customers

Mary Herkins
Learn how contact center leaders can use call analytics software to gain actionable insights to improve performance and drive more conversions.
Reduce Contact Center Agent Turnover with These Coaching Techniques
Contact Center
by
Tom Phillips
See how you can reduce call center agent attrition by creating a coaching process that agents love and using AI to automatically QA and score your calls.
8 Ways to Increase Revenue Through Your Contact Center
Contact Center
by
Owen Ray
Learn how you can drive more revenue from the contact center and provide superior customer service with AI-powered quality assurance.
What Is Call Center Stress Syndrome?
Contact Center
by
Jane Irene Kelly
Are your call center agents having trouble coping with the stresses of their job? Learn the telltale signs of agent burnout in this post.

Videos

What Can You Do with Invoca Conversation Intelligence?

2:18
min
up next
Senior Marketing Leaders on the Business Impact of Invoca
Sr. Marketing Leaders on the Business Impact of Invoca

How Invoca Signal Discovery Works

2:53
min
up next
How Invoca Signal Discovery Works
Why Invoca is a “Must Have” for DIRECTV

Our customers talk about the value of Invoca

2:47
min
up next
How VITAS Healthcare uses Invoca
How Invoca Helps ATI Understand Return on Investment

How VITAS Healthcare uses Invoca

3:11
min
up next
What Can You Do with Invoca Conversation Intelligence?
What Can You Do with Invoca Conversation Intelligence?

Digital Marketing

Data-Driven Marketing Trends for 2025: Why You Need to Update Your Strategy
Digital Marketing

Data-Driven Marketing Trends for 2025: Why You Need to Update Your Strategy

Derek Andersen
In 2025, marketers are capturing more data than ever before. Learn how to use it to personalize experiences and boost ROI.
40+ Voice Search Stats You Need to Know in 2025
Digital Marketing
by
Derek Andersen
The world of voice search is exploding 2025. Read the top voice search statistics digital marketers need to know in this changing landscape.
5 Free Templates to Help You Stretch Your Marketing Budget
Digital Marketing
by
Jane Irene Kelly
Learn the steps for creating and implementing an effective marketing budget. Check out 5 of our favorite marketing budget templates for your use!
How to Measure the Success of Marketing Campaigns
Digital Marketing
by
Jane Irene Kelly
Marketers are under pressure to demonstrate that they're contributing to revenue growth. Learn our top tips for measuring the success of your campaigns.

Invoca News

Six Years Running: Invoca Maintains #1 Position in G2's Enterprise Call Tracking Rankings
Invoca News

Six Years Running: Invoca Maintains #1 Position in G2's Enterprise Call Tracking Rankings

Nancy Steele
Invoca has been named the enterprise call tracking leader in the G2 Enterprise Grid Report for Inbound Call Tracking for over six years running.
Invocans Use Volunteer Time Off to Give Back to Their Communities
Invoca News
by
Derek Andersen
Every year, we’re inspired by how Invocans use their volunteer time off to make a difference in their communities. Read their stories here. 
Invoca Named an Inc. Best Workplace for the Eighth Consecutive Year
Invoca News
by
Derek Andersen
Invoca is a great place to work! See why Inc. Magazine has named Invoca a Best Workplace for eight years running.
Congratulations Invoca Impact Awards 2024 Winners!
Invoca News
by
Maria Ogneva
Join us to celebrate Invoca's most innovative customers and partners in the 2024 Invoca Impact Awards!

Resource library

Learn best practices

Take a deep dive into Invoca call tracking and conversational analytics with case studies, whitepapers, videos, analyst reports, and more.

Explore more resources
The Ultimate Guide to Conversation Intelligence for the Contact Center
eBook
The Ultimate Guide to Conversation Intelligence for the Contact Center
In this interactive guide, you’ll learn everything about using conversation intelligence in the contact center from automated QA to agent coaching to call routing.
Invoca + Google Ads Success Stories
eBook
Invoca + Google Ads Success Stories
We collected the top Google Ads and Invoca success stories in this guide. Discover how cutting-edge brands boost their ROAS with Google Ads plus Invoca.
The Paid Search Playbook for Driving Phone Leads to Locations & Franchises
eBook
The Paid Search Playbook for Driving Phone Leads to Locations & Franchises
Learn how marketers at multi-location brands can generate more valuable phone calls and improve ROAS from paid search.
Subscribe to the Invoca Blog

Get the latest on AI and conversation intelligence delivered to your inbox.

Get expert tips on marketing, call tracking, and conversation intelligence AI delivered straight to your inbox every two weeks.
Join thousands of marketing and contact center professionals and subscribe today!