The Marketing Acquisition Cost Benchmark Report
Paid Search

The Marketing Acquisition Cost Benchmark Report

Owen Ray
The Invoca Marketing Acquisition Benchmark report analyzes data from over 500 marketers to track paid search acquisition cost trends and tips to reduce your CPA

Featured Stories

6 Call Center Agent Skills that Improve Customer Experiences
Conversation Intelligence
by
Owen Ray
6 Call Center Agent Skills that Improve Customer Experiences
by
Owen Ray
How Routing Calls Based on Digital Intent Data Can Boost Call Center Profits 
Call Tracking
by
Ian Dailey
How Routing Calls Based on Digital Intent Data Can Boost Call Center Profits 
by
Ian Dailey
Getting Started With Conversation Intelligence is Easier Than You Think
Conversation Intelligence
by
Wendy Halleck
Getting Started With Conversation Intelligence is Easier Than You Think
by
Wendy Halleck
Up-Level Your Agent Performance With Automated Contact Center QA
Conversation Intelligence
by
Owen Ray
Up-Level Your Agent Performance With Automated Contact Center QA
by
Owen Ray
How Spectrum Retirement Flattened the Curve and Reduced Turnover with Invoca
Healthcare
by
Owen Ray
How Spectrum Retirement Flattened the Curve and Reduced Turnover with Invoca
by
Owen Ray

Most Popular

Tracking Cookies are Dead: What Marketers Can Do About It
Paid Search
by
Owen Ray
What is Conversation Intelligence?
Conversation Intelligence
by
Owen Ray
The Future of Marketing: Predicting Consumer Behavior with AI
AI
by
Jane Irene Kelly
Facebook Click-to-Call Ads: 5 Things Marketers Need to Know
Call Tracking
by
Owen Ray

Call Tracking

See Invoca's New Conversation Review, Visual Dashboards and Contact Center Integration
Call Tracking

See Invoca's New Conversation Review, Visual Dashboards and Contact Center Integration

Stacey Watkins
Learn about Invoca’s new dashboards, transcripts in the Conversation Review interface, and the real-time integration with Five9 contact center software.
Using Call Tracking for Better Direct Mail Campaigns
Call Tracking
by
Owen Ray
Learn how to use call tracking to track and optimize direct mail campaigns. See how AI-powered conversation intelligence helps prove the ROI of direct mail.
See How Much You Can Reduce Your CPA with Conversation Intelligence
Call Tracking
by
Owen Ray
Try this CPA calculator to see how much you can reduce your paid search customer acquisition cost with conversation intelligence.
What is Call Tracking Software and Why do Marketers Need It?
Call Tracking
by
Owen Ray
Call tracking software gives marketers the data they need to optimize campaigns and improve return on ad spend. Learn how it works.

Featured Report

Independent study: Invoca delivers customers 395% ROI

An independent report based on interviews with Invoca customers found that Invoca’s platform delivers a 395% return on investment over three years and a payback of less than three months.

Get the report

Paid Search

3 Ways Marketers Can Use AI to Drive Paid Media Results
Paid Search

3 Ways Marketers Can Use AI to Drive Paid Media Results

Owen Ray
Learn how to use AI tools like conversation intelligence to get visibility into the buying journey, reduce wasted ad spend, and gain new customer insights.
How to Use Google Call Extensions to Maximize Ad Revenue
Paid Search
by
Owen Ray
Google Ads call extensions are an ad extension available in Google Ads accounts that encourage people to call your business by showing a phone number.
How 1-800-GOT-JUNK? Increased Call Conversions by 20%
Paid Search
by
Debby Haynam
Learn how 1-800-GOT-JUNK? uses Invoca AI-powered call tracking and conversational analytics platform to get full visibility into increase its conversion rate.
11 Killer PPC Tactics Every Marketer Needs to Know
Paid Search
by
Owen Ray
Paid search is an efficient and cost-effective way to drive more high-intent customers to your business.

Marketing Analytics

10 Stats That Will Drive Your Sales & Marketing Alignment
Marketing Analytics

10 Stats That Will Drive Your Sales & Marketing Alignment

Owen Ray
These stats show the impact of bad alignment between sales and marketing teams and how well-aligned sales and marketing teams drive success and more revenue.
Using Conversational AI to Connect the Online to Offline Buying Experience
Marketing Analytics
by
Owen Ray
Learn how artificial intelligence can deliver smarter customer insights, resulting in more effective search, social, and display ad campaigns.
See How YDesign Group Uses Invoca to Boost its ROAS
Marketing Analytics
by
Owen Ray
Using Invoca with Adobe Experience Cloud to shine a light on paid search.
AI-Based Conversational Analytics: Why It's the Future for First-Party Marketing Data
Marketing Analytics
by
Owen Ray
Regulations are constricting third-party consumer data sources & first-party data is more important than ever. See why conversational analytics is the key.

Invoca News

Invoca Diversity, Equity, and Inclusion Report: March 2021
Invoca News

Invoca Diversity, Equity, and Inclusion Report: March 2021

Gregg Johnson
As part of our plan to make diversity, equity and inclusion a sustainable part of Invoca culture, we are providing public updates on the initiative’s progress.
Congratulations Invoca Summit Award Winners!
Invoca News
by
Debby Haynam
Our primary focus at Invoca is the success of our customers, and this year we are proud to promote the success of nine amazing Invoca customers and partners.
The First Integration of Conversational Analytics and Website Experience Data
Invoca News
by
Stacey Watkins
Learn how Invoca & Decibel integrate conversational analytics & digital experience data to provide a full view of the online and offline customer journey.
Celebrating International Women’s Day with the Invoca Customer Family
Invoca News
by
Crystal Anderson
We reached out to our Invoca customer family and asked them to share impactful advice they have been given by women and how they are Choosing to Challenge.

Videos

Invoca call tracking & conversational analytics

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How Invoca Signal Discovery Works
How Invoca Signal Discovery Works

How Invoca Signal Discovery Works

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How Invoca Signal Discovery Works
Our customers talk about the value of Invoca

Our customers talk about the value of Invoca

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How VITAS Healthcare uses Invoca
How VITAS Healthcare uses Invoca

How VITAS Healthcare uses Invoca

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Invoca call tracking & conversational analytics
Invoca call tracking & conversational analytics

Resource library

Learn best practices

Take a deep dive into Invoca call tracking and conversational analytics with case studies, whitepapers, videos, analyst reports, and more.

Read More Resources
The Call Tracking Study Guide for Marketers
eBook
The Call Tracking Study Guide for Marketers
Learn everything marketers need to know about call tracking and conversational analytics in this comprehensive guide.
Independent Study: The Total Economic Impact of Invoca
Report
Independent Study: The Total Economic Impact of Invoca
Forrester Consulting conducted an independent analysis to determine the benefits of Invoca, including 395% ROI over three years.
The State of First-Party Marketing Data
Report
The State of First-Party Marketing Data
See how the marketing industry is using — or, in too many cases, missing out on — first-party data.

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