See How Much Guessing About Marketing-Driven Calls is Costing You
Call Tracking

See How Much Guessing About Marketing-Driven Calls is Costing You

Owen Ray
Try this marketing budget calculator to see how much money you’re wasting by making assumptions about the conversions your campaigns drive over the phone.

Featured Stories

Media Mix Modeling (MMM): The Complete Guide for 2023
Performance Marketing
by
Jane Irene Kelly
Media Mix Modeling (MMM): The Complete Guide for 2023
How Multi-Location & Franchise Businesses Can Drive More Leads from Local Search
Performance Marketing
by
Derek Andersen
How Multi-Location & Franchise Businesses Can Drive More Leads from Local Search
How to Democratize Data to Unlock Hidden Revenue with Conversation Intelligence
Conversation Intelligence
by
Derek Andersen
How to Democratize Data to Unlock Hidden Revenue with Conversation Intelligence
How to Measure the Success of Marketing Campaigns
Performance Marketing
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Jane Irene Kelly
How to Measure the Success of Marketing Campaigns
How to Optimize Marketing Spend with First-Party Data from Phone Calls
Performance Marketing
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Derek Andersen
How to Optimize Marketing Spend with First-Party Data from Phone Calls
Lead Generation in 2023: 4 Predictions from Google
Performance Marketing
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Autumn French
Lead Generation in 2023: 4 Predictions from Google
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Most Popular

The Dos and Don’ts of Marketing During a Recession
Performance Marketing
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Jane Irene Kelly
Can You Defend Your Marketing Spend? Here’s How to Do It.
Call Tracking
by
Owen Ray
How to Analyze Call Center Data to Improve Efficiency
Contact Center
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Derek Andersen
How to Increase Your Profitability with Conversation Intelligence
Conversation Intelligence
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Derek Andersen

Call Tracking

How to Track Phone Calls in Google Analytics: A Simple Guide
Call Tracking

How to Track Phone Calls in Google Analytics: A Simple Guide

Owen Ray
Learn how to track phone calls in Google Analytics with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.
The Ultimate List of Call Tracking and Conversation Intelligence Statistics for 2023
Call Tracking
by
Derek Andersen
Get the latest call tracking and conversation intelligence statistics. Learn how tapping into insights from phone conversations can help you drive more revenue.
What Is Call Tracking and How Does it Work?
Call Tracking
by
Owen Ray
What is call tracking? How does call tracking work? Why should I use call tracking? Learn answers to these common questions and more.
See How Much You Can Reduce Your CPA with Conversation Intelligence
Call Tracking
by
Owen Ray
Try this CPA calculator to see how much you can reduce your paid search customer acquisition cost with conversation intelligence.

Featured eBook

The Ultimate Guide to Conversation Intelligence for Multi-Location and Franchise Businesses

Learn how to use conversation intelligence to improve your ROAS, drive more leads, and provide exceptional experiences that drive more conversions at every business location.

Get the eBook

Conversation Intelligence

What is Conversation Intelligence?
Conversation Intelligence

What is Conversation Intelligence?

Owen Ray
Conversation intelligence uses conversational ai technology to make smarter business decisions with real-time data. Learn more.
Multi-Location and Franchise Brands Improve CX and Conversions With Invoca
Conversation Intelligence
by
Blair Symes
See how multi-location businesses and franchises improve customer experiences and conversion rates with Invoca conversation intelligence.
How to Stretch Your Search Marketing Budget with Conversation Intelligence
Conversation Intelligence
by
Owen Ray
Are you looking for ways to get more out of your search marketing budget? Here's how to use conversation intelligence to optimize paid search.
9 Marketing Strategies to Convert More Callers to Customers
Conversation Intelligence
by
Blair Symes
Learn how to use conversation intelligence to improve the online and offline customer experience to convert more leads into customers. 

Contact Center

8 Ways to Increase Revenue Through Your Contact Center
Contact Center

8 Ways to Increase Revenue Through Your Contact Center

Owen Ray
Learn how you can drive more revenue from the contact center and provide superior customer service with AI in the contact center.
How Invoca Works with Your Contact Center Tech Stack to Empower Agent Success
Contact Center
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Stacey Watkins
Learn how cloud-based conversation intelligence software integrated with your call center technology. It’s easier than you think!
How to Train Contact Center Agents: 9 Tips to Improve Retention
Contact Center
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Derek Andersen
The average call center turnover rate has reached 45%. Learn how you can train agents to improve retention in remote and hybrid work environments.
How to Use Micro-Coaching to Improve Contact Center Performance
Contact Center
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Tom Phillips
Micro-coaching is the practice of giving your team members immediate and easily digestible feedback. Learn how to scale it across your contact center.

Videos

What Can You Do with Invoca Conversation Intelligence?

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Senior Marketing Leaders on the Business Impact of Invoca
Sr. Marketing Leaders on the Business Impact of Invoca

How Invoca Signal Discovery Works

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How Invoca Signal Discovery Works
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Our customers talk about the value of Invoca

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How VITAS Healthcare uses Invoca
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What Can You Do with Invoca Conversation Intelligence?
What Can You Do with Invoca Conversation Intelligence?

Performance Marketing

Marketing Efficiency: 7 Tips to Spend Smarter and Boost ROI
Performance Marketing

Marketing Efficiency: 7 Tips to Spend Smarter and Boost ROI

Jane Irene Kelly
Are you facing a squeeze on your marketing budget in the year ahead? Learn our top tips to spend smarter and boost your ROI amid economic headwinds.
8 Steps to Improve Your Online Reputation Right Now
Performance Marketing
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Derek Andersen
Wondering how to improve your business's online reputation? Gain insights about helpful tools and follow our 8 steps to help improve your online reputation.
Data-Driven Marketing Trends for 2023: Why You Need to Update Your Strategy
Performance Marketing
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Derek Andersen
In 2023, marketers are capturing more data than ever before. Learn how to use it to personalize experiences and boost ROI.
How to Calculate Your Return on Ad Spend (ROAS) — and Improve It
Performance Marketing
by
Jane Irene Kelly
Return on ad spend (ROAS) is a critical metric for tracking the impact of your marketing campaigns. Learn how to calculate it and improve it in this post.

Invoca News

Invoca Named Enterprise Call Tracking Leader by G2 for 17th Straight Quarter
Invoca News

Invoca Named Enterprise Call Tracking Leader by G2 for 17th Straight Quarter

Nancy Steele
Invoca has been named the enterprise call tracking leader in the G2 Enterprise Grid Report for Inbound Call Tracking for over four years running.
Invoca Achieves Great Place to Work Certification 4 Years in a Row
Invoca News
by
Derek Andersen
Getting Great Place to Work (GPTW) certified means more than slapping another badge on our careers page. Learn more here!
Invoca Customers and CMO Share Advice to Help You Advance Your Marketing Career
Invoca News
by
Derek Andersen
We chatted with our innovative customers and our CMO to get their advice for marketers in 2023. Learn how you can take your marketing career to the next level!
Introducing Pre-Built Scorecards: The Easy Way to Get Started with Conversation Intelligence
Invoca News
by
Tom Phillips
To create pre-built scorecards, we studied hundreds of thousands of calls. Learn how they can help you quickly get started with conversation intelligence.

Resource library

Learn best practices

Take a deep dive into Invoca call tracking and conversational analytics with case studies, whitepapers, videos, analyst reports, and more.

Read More Resources
The Ultimate Guide to Conversation Intelligence for the Contact Center
eBook
The Ultimate Guide to Conversation Intelligence for the Contact Center
In this interactive guide, you’ll learn everything about using conversation intelligence in the contact center from automated QA to agent coaching to call routing.
Invoca + Google Ads Success Stories
eBook
Invoca + Google Ads Success Stories
We collected our top Invoca and Google Ads success stories in this guide. Learn how our Google Ads integration can take your search marketing to the next level!
The Paid Search Playbook for Driving Phone Leads to Locations & Franchises
eBook
The Paid Search Playbook for Driving Phone Leads to Locations & Franchises
Learn how marketers at multi-location brands can generate more valuable phone calls and improve ROAS from paid search.

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