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5 Insights We Learned From Analyzing 60 Million Phone Conversations
Invoca News

5 Insights We Learned From Analyzing 60 Million Phone Conversations

Derek Andersen
We analyzed over 60 million phone calls — the findings reveal surprising insights about how businesses handle this crucial customer touchpoint.

Featured Stories

Invoca Named an Inc. Best Workplace for the Eighth Consecutive Year
Invoca News
by
Derek Andersen
Invoca Named an Inc. Best Workplace for the Eighth Consecutive Year
New Forrester Wave Shows the Importance of the Connected Buyer Journey
Contact Center
by
Peter Isaacson
New Forrester Wave Shows the Importance of the Connected Buyer Journey
7 Strategies to Drive More Phone Call Conversions From AI Search Engines and SEO
AI
by
Blair Symes
7 Strategies to Drive More Phone Call Conversions From AI Search Engines and SEO
The Future of AI-Powered Buying Journeys: Invoca's Acquisition of Symbl.ai
Invoca News
by
Gregg Johnson
The Future of AI-Powered Buying Journeys: Invoca's Acquisition of Symbl.ai
Customer Effort Score (CES): What It Is and How to Improve It
Customer Experience
by
Jane Irene Kelly
Customer Effort Score (CES): What It Is and How to Improve It
Customer Experience Analytics: A Guide to Improve and Grow
Customer Experience
by
Jane Irene Kelly
Customer Experience Analytics: A Guide to Improve and Grow
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Call Tracking

What Is Call Tracking and How Does it Work?
Call Tracking

What Is Call Tracking and How Does it Work?

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What is call tracking? How does call tracking work? Why should I use call tracking? Learn answers to these common questions and more.
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How to Use AI to Get Attribution for Marketing-Driven Phone Calls
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Owen Ray
Learn how to get attribution for customer phone calls driven by digital marketing by using conversation intelligence AI and call tracking.

Featured eBook

The Ultimate Guide to Conversation Intelligence for Multi-Location and Franchise Businesses

Learn how to use conversation intelligence to improve your ROAS, drive more leads, and provide exceptional experiences that drive more conversions at every business location.

Get the eBook

Revenue Execution

Why CMOs Need to Fill the Gaps in Their Marketing Measurement Strategy
Revenue Execution

Why CMOs Need to Fill the Gaps in Their Marketing Measurement Strategy

Derek Andersen
While most CMOs have tracking for the online buying journey, they have a measurement gap for the offline journey. Learn why this is harming revenue growth.
How Siloed Marketing and Telesales Data is Killing Revenue and Damaging Your Brand
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Owen Ray
The disconnect between sales and marketing doesn’t just hurt revenue, it could be damaging your brand. Learn how revenue execution platforms can help.
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Learn what martech ecosystems are, how they benefit teams, and the concrete steps you can take to build seamless ecosystems that drive revenue growth.
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To stay competitive, companies need to create seamless experiences that drive conversions and loyalty. Learn how revenue execution platforms can help.

Contact Center

5 Ways Contact Centers Use Analytics to Convert More Callers to Customers
Contact Center

5 Ways Contact Centers Use Analytics to Convert More Callers to Customers

Mary Herkins
Learn how contact center leaders can use call analytics software to gain actionable insights to improve performance and drive more conversions.
Reduce Contact Center Agent Turnover with These Coaching Techniques
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Tom Phillips
See how you can reduce call center agent attrition by creating a coaching process that agents love and using AI to automatically QA and score your calls.
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Are your call center agents having trouble coping with the stresses of their job? Learn the telltale signs of agent burnout in this post.

Videos

What Can You Do with Invoca Conversation Intelligence?

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Senior Marketing Leaders on the Business Impact of Invoca
Sr. Marketing Leaders on the Business Impact of Invoca

How Invoca Signal Discovery Works

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How Invoca Signal Discovery Works
Why Invoca is a “Must Have” for DIRECTV

Our customers talk about the value of Invoca

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How VITAS Healthcare uses Invoca

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What Can You Do with Invoca Conversation Intelligence?
What Can You Do with Invoca Conversation Intelligence?

Digital Marketing

Data-Driven Marketing Trends for 2025: Why You Need to Update Your Strategy
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Data-Driven Marketing Trends for 2025: Why You Need to Update Your Strategy

Derek Andersen
In 2025, marketers are capturing more data than ever before. Learn how to use it to personalize experiences and boost ROI.
40+ Voice Search Stats You Need to Know in 2025
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The world of voice search is exploding 2025. Read the top voice search statistics digital marketers need to know in this changing landscape.
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Learn the steps for creating and implementing an effective marketing budget. Check out 5 of our favorite marketing budget templates for your use!
How to Measure the Success of Marketing Campaigns
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by
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Marketers are under pressure to demonstrate that they're contributing to revenue growth. Learn our top tips for measuring the success of your campaigns.

Invoca News

Invoca Tops G2’s Enterprise Call Tracking Category for the Sixth Consecutive Year
Invoca News

Invoca Tops G2’s Enterprise Call Tracking Category for the Sixth Consecutive Year

Nancy Steele
Invoca has been named the enterprise call tracking leader in the G2 Enterprise Grid Report for Inbound Call Tracking for over six years running.
Invocans Use Volunteer Time Off to Give Back to Their Communities
Invoca News
by
Derek Andersen
Every year, we’re inspired by how Invocans use their volunteer time off to make a difference in their communities. Read their stories here. 
Invoca Named an Inc. Best Workplace for the Eighth Consecutive Year
Invoca News
by
Derek Andersen
Invoca is a great place to work! See why Inc. Magazine has named Invoca a Best Workplace for eight years running.
Congratulations Invoca Impact Awards 2024 Winners!
Invoca News
by
Maria Ogneva
Join us to celebrate Invoca's most innovative customers and partners in the 2024 Invoca Impact Awards!

Resource library

Learn best practices

Take a deep dive into Invoca call tracking and conversational analytics with case studies, whitepapers, videos, analyst reports, and more.

Explore more resources
The Ultimate Guide to Conversation Intelligence for the Contact Center
eBook
The Ultimate Guide to Conversation Intelligence for the Contact Center
In this interactive guide, you’ll learn everything about using conversation intelligence in the contact center from automated QA to agent coaching to call routing.
Invoca + Google Ads Success Stories
eBook
Invoca + Google Ads Success Stories
We collected the top Google Ads and Invoca success stories in this guide. Discover how cutting-edge brands boost their ROAS with Google Ads plus Invoca.
The Paid Search Playbook for Driving Phone Leads to Locations & Franchises
eBook
The Paid Search Playbook for Driving Phone Leads to Locations & Franchises
Learn how marketers at multi-location brands can generate more valuable phone calls and improve ROAS from paid search.
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