Industry Signals: Pre-Built. Pre-Tested. Pretty Amazing.
Invoca News

Industry Signals: Pre-Built. Pre-Tested. Pretty Amazing.

Stacey Watkins
Invoca’s newest speech analytics feature increases keyword spotting simplicity and accuracy in capturing critical moments in every customer call.

Featured Stories

Employee Spotlight: Caitlin Davis, Senior Director of Software Engineering
Invoca News
by
Sarah Elizabeth Schmidt
Employee Spotlight: Caitlin Davis, Senior Director of Software Engineering
How to Analyze Your Business Data and Achieve the Best Customer Service in 2023
Contact Center
by
Oliver Stasinszky
How to Analyze Your Business Data and Achieve the Best Customer Service in 2023
How to Improve Contact Center Employee Satisfaction (ESAT)
Contact Center
by
Derek Andersen
How to Improve Contact Center Employee Satisfaction (ESAT)
6 Calls Your Automotive Service Department Needs to Make to Improve CSI
Automotive
by
Derek Andersen
6 Calls Your Automotive Service Department Needs to Make to Improve CSI
How to Improve Dealership Call Connection Rates
Automotive
by
Derek Andersen
How to Improve Dealership Call Connection Rates
Is it Time for Dealers and OEMs to Shift to D2C Online Car Sales?
Automotive
by
Owen Ray
Is it Time for Dealers and OEMs to Shift to D2C Online Car Sales?

Most Popular

What is Conversation Intelligence?
Conversation Intelligence
by
Owen Ray
Tracking Cookies are Dead: What Marketers Can Do About It
Paid Search
by
Owen Ray
The Future of Marketing: Predicting Consumer Behavior with AI
AI
by
Jane Irene Kelly
Facebook Click-to-Call Ads: 5 Things Marketers Need to Know
Call Tracking
by
Owen Ray

Call Tracking

Invoca and Google Roll Out New Integration to Boost Success with Call Extensions
Call Tracking

Invoca and Google Roll Out New Integration to Boost Success with Call Extensions

Stacey Watkins
New Google Ads enhancement provides a more accurate way of tying conversions to calls placed from call extensions by delivering Google Click ID (GCLID).
How to Track Phone Calls in Google Analytics: A Simple Guide
Call Tracking
by
Owen Ray
Learn how to track phone calls in Google Analytics with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.
The Ultimate List of Call Tracking and Conversation Intelligence Statistics for 2022
Call Tracking
by
Derek Andersen
Get the latest call tracking and conversation intelligence statistics. Learn how tapping into insights from phone conversations can help you drive more revenue.
What Is Call Tracking and How Does it Work?
Call Tracking
by
Owen Ray
What is call tracking? How does call tracking work? Why should I use call tracking? Learn answers to these common questions and more.

Featured Report

Independent study: Invoca delivers customers 395% ROI

An independent report based on interviews with Invoca customers found that Invoca’s platform delivers a 395% return on investment over three years and a payback of less than three months.

Get the report

Paid Search

Improve Your Automotive Digital Advertising Strategy with AI
Paid Search

Improve Your Automotive Digital Advertising Strategy with AI

Owen Ray
Gain new marketing and customer insights by utilizing AI in your automotive digital advertising strategy.
How 1-800-GOT-JUNK? Increased Call Conversions by 20%
Paid Search
by
Debby Haynam
Learn how 1-800-GOT-JUNK? uses Invoca AI-powered call tracking and conversational analytics platform to get full visibility into increase its conversion rate.
How to Use Google Call Extensions to Maximize Ad Revenue
Paid Search
by
Owen Ray
Google Ads call extensions are an ad extension available in Google Ads accounts that encourage people to call your business by showing a phone number.
How to Enhance Google Ads Data-Driven Attribution With Phone Call Conversions
Paid Search
by
Blair Symes
See how to improve Google Ads attribution Google Data-Driven Attribution for phone call conversions and smart bidding. DDA now works with more conversion types.

Marketing Analytics

10 Stats That Will Drive Your Sales & Marketing Alignment
Marketing Analytics

10 Stats That Will Drive Your Sales & Marketing Alignment

Owen Ray
These stats show the impact of bad alignment between sales and marketing teams and how well-aligned sales and marketing teams drive success and more revenue.
4 Ways to Improve the eCommerce Experience with Call Center Data
Marketing Analytics
by
Derek Andersen
To truly own the eCommerce experience, you need to connect the digital-to-call experience and get deep insights about each customer. Learn how in this blog.
Using Conversational AI to Connect the Online to Offline Buying Experience
Marketing Analytics
by
Owen Ray
Learn how artificial intelligence can deliver smarter customer insights, resulting in more effective search, social, and display ad campaigns.
See How YDesign Group Uses Invoca to Boost its ROAS
Marketing Analytics
by
Owen Ray
Using Invoca with Adobe Experience Cloud to shine a light on paid search.

Invoca News

Congrats to Invoca Academy’s First Scholars!
Invoca News

Congrats to Invoca Academy’s First Scholars!

Owen Ray
Congratulations to 20 new Scholars from DAC, Media Experts, and Rise Interactive for becoming the first group of certified conversation intelligence experts!
Invoca Named Best Call Management Solution in the MarTech Breakthrough Awards
Invoca News
by
Debby Haynam
Invoca is honored to be named “Best Call Management Solution” in the 2020 MarTech Breakthrough awards.
Invoca Achieves Great Place to Work Certification 3 Years in a Row
Invoca News
by
Derek Andersen
Getting Great Place to Work (GPTW) certified means more than slapping another badge on our careers page. Learn more here!
Congrats Invoca Summit 2021 Award Winners!
Invoca News
by
Maria Ogneva
Here are the winners from Invoca Summit 2021-the premier conversation intelligence conference. These are the most innovative users of conversation intelligence.

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Invoca call tracking & conversational analytics
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Resource library

Learn best practices

Take a deep dive into Invoca call tracking and conversational analytics with case studies, whitepapers, videos, analyst reports, and more.

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Independent Study: The Total Economic Impact of Invoca
Report
Independent Study: The Total Economic Impact of Invoca
Forrester Consulting conducted an independent analysis to determine the benefits of Invoca, including 395% ROI over three years.
The State of First-Party Marketing Data
Report
The State of First-Party Marketing Data
See how the marketing industry is using — or, in too many cases, missing out on — first-party data.

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