Google Marketing Live 2022 Key Takeaways
Performance Marketing

Google Marketing Live 2022 Key Takeaways

Derek Andersen
On May 24th, marketers from around the world tuned in for Google Marketing Live. Learn what Google announced and the top tips marketing leaders shared.

Featured Stories

Oh, How We’ve Grown! Celebrating the 1-year Anniversary of Invoca’s Acquisition of DialogTech
Invoca News
by
Owen Ray
Oh, How We’ve Grown! Celebrating the 1-year Anniversary of Invoca’s Acquisition of DialogTech
7 Ways to Improve the Call Experience for Multi-Location Businesses
Conversation Intelligence
by
Owen Ray
7 Ways to Improve the Call Experience for Multi-Location Businesses
5 Criteria for Successful Automotive Sales and Service Call Scoring
Conversation Intelligence
by
Derek Andersen
5 Criteria for Successful Automotive Sales and Service Call Scoring
Multi-Location and Franchise Brands Improve CX and Conversions With Invoca
Conversation Intelligence
by
Blair Symes
Multi-Location and Franchise Brands Improve CX and Conversions With Invoca
5 Key Takeaways from Digital Dealer East
General
by
Zach Hendrix
5 Key Takeaways from Digital Dealer East
Conversation Intelligence Hero Spotlight: Jeff Arduino
General
by
Nina Andres
Conversation Intelligence Hero Spotlight: Jeff Arduino

Most Popular

What is Conversation Intelligence?
Conversation Intelligence
by
Owen Ray
Tracking Cookies are Dead: What Marketers Can Do About It
Paid Search
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Owen Ray
The Future of Marketing: Predicting Consumer Behavior with AI
AI
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Jane Irene Kelly
Facebook Click-to-Call Ads: 5 Things Marketers Need to Know
Call Tracking
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Call Tracking

Invoca and Google Roll Out New Integration to Boost Success with Call Extensions
Call Tracking

Invoca and Google Roll Out New Integration to Boost Success with Call Extensions

Stacey Watkins
New Google Ads enhancement provides a more accurate way of tying conversions to calls placed from call extensions by delivering Google Click ID (GCLID).
How to Track Phone Calls in Google Analytics: A Simple Guide
Call Tracking
by
Owen Ray
Learn how to track phone calls in Google Analytics with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.
The Ultimate List of Call Tracking and Conversation Intelligence Statistics for 2022
Call Tracking
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Derek Andersen
Get the latest call tracking and conversation intelligence statistics. Learn how tapping into insights from phone conversations can help you drive more revenue.
What Is Call Tracking and How Does it Work?
Call Tracking
by
Owen Ray
What is call tracking? How does call tracking work? Why should I use call tracking? Learn answers to these common questions and more.

Featured Report

Independent study: Invoca delivers customers 395% ROI

An independent report based on interviews with Invoca customers found that Invoca’s platform delivers a 395% return on investment over three years and a payback of less than three months.

Get the report

Paid Search

3 Ways Marketers Can Use AI to Drive Paid Media Results
Paid Search

3 Ways Marketers Can Use AI to Drive Paid Media Results

Owen Ray
Learn how to use AI tools like conversation intelligence to get visibility into the buying journey, reduce wasted ad spend, and gain new customer insights.
How 1-800-GOT-JUNK? Increased Call Conversions by 20%
Paid Search
by
Debby Haynam
Learn how 1-800-GOT-JUNK? uses Invoca AI-powered call tracking and conversational analytics platform to get full visibility into increase its conversion rate.
How to Use Google Call Extensions to Maximize Ad Revenue
Paid Search
by
Owen Ray
Google Ads call extensions are an ad extension available in Google Ads accounts that encourage people to call your business by showing a phone number.
How to Enhance Google Ads Data-Driven Attribution With Phone Call Conversions
Paid Search
by
Blair Symes
See how to improve Google Ads attribution Google Data-Driven Attribution for phone call conversions and smart bidding. DDA now works with more conversion types.

Marketing Analytics

10 Stats That Will Drive Your Sales & Marketing Alignment
Marketing Analytics

10 Stats That Will Drive Your Sales & Marketing Alignment

Owen Ray
These stats show the impact of bad alignment between sales and marketing teams and how well-aligned sales and marketing teams drive success and more revenue.
4 Ways to Improve the eCommerce Experience with Call Center Data
Marketing Analytics
by
Derek Andersen
To truly own the eCommerce experience, you need to connect the digital-to-call experience and get deep insights about each customer. Learn how in this blog.
Using Conversational AI to Connect the Online to Offline Buying Experience
Marketing Analytics
by
Owen Ray
Learn how artificial intelligence can deliver smarter customer insights, resulting in more effective search, social, and display ad campaigns.
See How YDesign Group Uses Invoca to Boost its ROAS
Marketing Analytics
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Using Invoca with Adobe Experience Cloud to shine a light on paid search.

Invoca News

Congrats to Invoca Academy’s First Scholars!
Invoca News

Congrats to Invoca Academy’s First Scholars!

Owen Ray
Congratulations to 20 new Scholars from DAC, Media Experts, and Rise Interactive for becoming the first group of certified conversation intelligence experts!
Invoca Named Best Call Management Solution in the MarTech Breakthrough Awards
Invoca News
by
Debby Haynam
Invoca is honored to be named “Best Call Management Solution” in the 2020 MarTech Breakthrough awards.
Invoca Achieves Great Place to Work Certification 3 Years in a Row
Invoca News
by
Derek Andersen
Getting Great Place to Work (GPTW) certified means more than slapping another badge on our careers page. Learn more here!
Congrats Invoca Summit 2021 Award Winners!
Invoca News
by
Maria Ogneva
Here are the winners from Invoca Summit 2021-the premier conversation intelligence conference. These are the most innovative users of conversation intelligence.

Videos

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How Invoca Signal Discovery Works
How Invoca Signal Discovery Works

How Invoca Signal Discovery Works

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How Invoca Signal Discovery Works
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Our customers talk about the value of Invoca

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How VITAS Healthcare uses Invoca

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Invoca call tracking & conversational analytics
Invoca call tracking & conversational analytics

Resource library

Learn best practices

Take a deep dive into Invoca call tracking and conversational analytics with case studies, whitepapers, videos, analyst reports, and more.

Read More Resources
The Call Tracking Study Guide for Marketers
eBook
The Call Tracking Study Guide for Marketers
Learn everything marketers need to know about call tracking and conversational analytics in this comprehensive guide.
Independent Study: The Total Economic Impact of Invoca
Report
Independent Study: The Total Economic Impact of Invoca
Forrester Consulting conducted an independent analysis to determine the benefits of Invoca, including 395% ROI over three years.
The State of First-Party Marketing Data
Report
The State of First-Party Marketing Data
See how the marketing industry is using — or, in too many cases, missing out on — first-party data.

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