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Tracking Cookies are Dead: What Marketers Can Do About It
Paid Search
by
Owen Ray
Pay-Per-Call - 11 Common Questions Answered
Performance Marketing
by
Owen Ray
The Future of Marketing: Predicting Consumer Behavior with AI
AI
by
Jane Irene Kelly
Facebook Click-to-Call Ads: 5 Things Marketers Need to Know
Call Tracking
by
Owen Ray

Call Tracking

Call Tracking

How to Analyze Call Center Data to Improve Efficiency

Jane Irene Kelly
Invoca explains how to analyze call center data to optimize the efficiency of your team with minimal disruption using predictive analytics and AI. Learn more.
Call Tracking
by
Owen Ray
Call tracking software gives marketers the data they need to optimize campaigns and improve return on ad spend. Learn how it works.
Call Tracking
by
Owen Ray
Using call tracking & analytics in businesses with multiple locations used to be a huge pain. Invoca's exclusive solution makes call tracking easy.
Call Tracking
by
Owen Ray
Learn how call tracking helps car manufacturers, dealerships and automotive repair service networks drive more revenue and improve customer experience.

Featured Report

Independent study: Invoca delivers customers 395% ROI

An independent report based on interviews with Invoca customers found that Invoca’s platform delivers a 395% return on investment over three years and a payback of less than three months.

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Paid Search

Paid Search

Everything Marketers Need to Know About Connecting Phone Calls with Google Ads - INFOGRAPHIC

Owen Ray
Google paid search ads help marketers drive more inbound phone calls to their businesses. See this infographic to see stats on Google Ads and phone calls.
Paid Search
by
Owen Ray
Google Ads call extensions are an ad extension available in Google Ads accounts that encourage people to call your business by showing a phone number.
Paid Search
by
Debby Haynam
Learn how 1-800-GOT-JUNK? uses Invoca AI-powered call tracking and conversational analytics platform to get full visibility into increase its conversion rate.
Paid Search
by
Owen Ray
Paid search is an efficient and cost-effective way to drive more high-intent customers to your business.

Marketing Analytics

Marketing Analytics

How to Measure Paid Search ROI with Call Analytics Data

Owen Ray
Here are some tips from Think With Google and the call analytics experts at Invoca on how to accurately measure your paid search with call tracking.
Marketing Analytics
by
Owen Ray
Learn how artificial intelligence can deliver smarter customer insights, resulting in more effective search, social, and display ad campaigns.
Marketing Analytics
by
Owen Ray
Using Invoca with Adobe Experience Cloud to shine a light on paid search.
Marketing Analytics
by
Owen Ray
Regulations are constricting third-party consumer data sources & first-party data is more important than ever. See why conversational analytics is the key.

Invoca News

Invoca News

An Update on Invoca’s Diversity, Equity, and Inclusion Commitment

Gregg Johnson
As part of our plan to make diversity, equity and inclusion a sustainable part of Invoca culture, we are providing public updates on the initiative’s progress.
Invoca News
by
Stacey Watkins
Learn how Invoca & Decibel integrate conversational analytics & digital experience data to provide a full view of the online and offline customer journey.
Invoca News
by
Debby Haynam
Our primary focus at Invoca is the success of our customers, and this year we are proud to promote the success of nine amazing Invoca customers and partners.
Invoca News
by
Stacey Watkins
The integration provides a bi-directional integration that gives Invoca and Tealium users access to richer data to orchestrate better customer experiences.

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Invoca call tracking & conversational analytics
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