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Everything Marketers Need to Know About Connecting Phone Calls with Google Ads - INFOGRAPHIC

Google paid search ads help marketers drive more inbound phone calls to their businesses. See this infographic to see stats on Google Ads and phone calls.

Call Tracking

Know the Unknown with Signal Discovery Conversational Analytics

Signal Discovery AI-powered conversational analytics helps marketers access new first-party data & get a complete view into their customer conversations.

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What Makes Call Tracking a Must-Have for Marketers [Infographic]

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What 500 marketers said about how call tracking and conversational analytics impacts the bottom line.

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The 17 Most Common Questions About Invoca Call Tracking Answered

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What does call tracking do for marketers? It's a critical component of the martech stack that many marketers don't know enough about.

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How Invoca Signal AI Powers Call Analytics for Marketers

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Invoca's call analytics technology helps marketers use phone call data from customer conversations to optimize marketing campaigns. Learn how it works.

Featured Report

Independent study: Invoca delivers customers 395% ROI

An independent report based on interviews with Invoca customers found that Invoca’s platform delivers a 395% return on investment over three years and a payback of less than three months.

Paid Search

11 Killer PPC Tactics Every Marketer Needs to Know

Paid search is an efficient and cost-effective way to drive more high-intent customers to your business.

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How to Use Google Call Extensions to Maximize Ad Revenue

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Google Ads call extensions are an ad extension available in Google Ads accounts that encourage people to call your business by showing a phone number.

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How to Choose the Right Google Ads Campaign and Make it Better with Call Tracking

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Here's how to pick the right Google Ads campaign type for your business and optimize ad campaigns with Invoca call tracking software.

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Using Microsoft Advertising and Bing Has Big Benefits for Your PPC Campaigns

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If you're not using Microsoft Advertising and Bing, you might be taking a ding to your bottom line. Here is why you should be using Bing Ads, too.

Marketing Analytics

Marketing Analytics

How to Measure Paid Search ROI with Call Analytics Data

Here are some tips from Think With Google and the call analytics experts at Invoca on how to accurately measure your paid search with call tracking.

Marketing Analytics

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Using Conversational AI to Connect the Online to Offline Buying Experience

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Our data analytics experts will show you how to use conversational AI to analyze customer conversations In this on-demand webinar.

Marketing Analytics

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See How YDesign Group Uses Invoca to Boost its ROAS

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Using Invoca with Adobe Experience Cloud to shine a light on paid search.

Marketing Analytics

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AI-Based Conversational Analytics: Why It's the Future for First-Party Marketing Data

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Regulations are constricting third-party consumer data sources & first-party data is more important than ever. See why conversational analytics is the key.

Invoca News

Invoca Named Enterprise Call Tracking Leader by G2 for 6th Straight Quarter

Invoca has been named the enterprise call tracking leader in the G2 Enterprise Grid Report for Inbound Call Tracking for the 6th straight time.

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Invoca Named Tealium's First Strategic Partner in its New Partner Program

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The integration provides a bi-directional integration that gives Invoca and Tealium users access to richer data to orchestrate better customer experiences.

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Announcing $56 Million in Funding to Help Marketers Drive Revenue from Conversations

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Today Invoca announced that it has secured $56 million in new financing, bringing total funding to date to $116 million. Here's what means for the company.

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Invoca's VP of People and Culture, Ellen Raim, Named Top Leader in SaaS

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We're thrilled to announce that Ellen Raim, VP of People and Culture at Invoca is one of the top 10 leaders on the Top 50 Women Leaders in SaaS.

Videos

Invoca call tracking & conversational analytics

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How Invoca Signal Discovery Works

How Invoca Signal Discovery Works

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Our customers talk about the value of Invoca

Our customers talk about the value of Invoca

1:39

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How VITAS Healthcare uses Invoca

How VITAS Healthcare uses Invoca

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Invoca call tracking & conversational analytics

Resource library

Learn best practices

Take a deep dive into Invoca call tracking and conversational analytics with case studies, whitepapers, videos, analyst reports, and more.

Read More Resources

The Call Tracking Study Guide for Marketers

The Call Tracking Study Guide for Marketers

Learn everything marketers need to know about call tracking and conversational analytics in this comprehensive guide.

Independent Study: The Total Economic Impact of Invoca

Independent Study: The Total Economic Impact of Invoca

Forrester Consulting conducted an independent analysis to determine the benefits of Invoca, including 395% ROI over three years.

The State of First-Party Marketing Data

The State of First-Party Marketing Data

See how the marketing industry is using — or, in too many cases, missing out on — first-party data.