Calculate Your Dealership's Cost Per Lead — And See How to Reduce It
Automotive

Calculate Your Dealership's Cost Per Lead — And See How to Reduce It

Derek Andersen
Learn what automotive cost per lead (CPL) is, how to calculate it at your dealerships, why this metric is important, how you can reduce it, and more.

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How to Train Contact Center Agents: 9 Tips to Improve Retention
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How to Train Contact Center Agents: 9 Tips to Improve Retention
The 2022 Invoca Summit Awards Finalists Are…
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The 2022 Invoca Summit Awards Finalists Are…
8 Ways to Increase Revenue Through Your Contact Center
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How Dealerships Can Handle and Convert More Phone Ups
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by
Derek Andersen
How Dealerships Can Handle and Convert More Phone Ups
Invoca Summit 2022 Speaker Preview
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Owen Ray
Invoca Summit 2022 Speaker Preview
How Customer Care Teams Drive Better Results with AI
Contact Center
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Derek Andersen
How Customer Care Teams Drive Better Results with AI

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What is Conversation Intelligence?
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Call Tracking

Invoca and Google Roll Out New Integration to Boost Success with Call Extensions
Call Tracking

Invoca and Google Roll Out New Integration to Boost Success with Call Extensions

Stacey Watkins
New Google Ads enhancement provides a more accurate way of tying conversions to calls placed from call extensions by delivering Google Click ID (GCLID).
How to Track Phone Calls in Google Analytics: A Simple Guide
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Learn how to track phone calls in Google Analytics with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.
The Ultimate List of Call Tracking and Conversation Intelligence Statistics for 2022
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Get the latest call tracking and conversation intelligence statistics. Learn how tapping into insights from phone conversations can help you drive more revenue.
What Is Call Tracking and How Does it Work?
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What is call tracking? How does call tracking work? Why should I use call tracking? Learn answers to these common questions and more.

Featured Report

Independent study: Invoca delivers customers 395% ROI

An independent report based on interviews with Invoca customers found that Invoca’s platform delivers a 395% return on investment over three years and a payback of less than three months.

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Paid Search

Improve Your Automotive Digital Advertising Strategy with AI
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Improve Your Automotive Digital Advertising Strategy with AI

Owen Ray
Gain new marketing and customer insights by utilizing AI in your automotive digital advertising strategy.
How 1-800-GOT-JUNK? Increased Call Conversions by 20%
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Debby Haynam
Learn how 1-800-GOT-JUNK? uses Invoca AI-powered call tracking and conversational analytics platform to get full visibility into increase its conversion rate.
How to Use Google Call Extensions to Maximize Ad Revenue
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Google Ads call extensions are an ad extension available in Google Ads accounts that encourage people to call your business by showing a phone number.
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See how to improve Google Ads attribution Google Data-Driven Attribution for phone call conversions and smart bidding. DDA now works with more conversion types.

Marketing Analytics

10 Stats That Will Drive Your Sales & Marketing Alignment
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Owen Ray
These stats show the impact of bad alignment between sales and marketing teams and how well-aligned sales and marketing teams drive success and more revenue.
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To truly own the eCommerce experience, you need to connect the digital-to-call experience and get deep insights about each customer. Learn how in this blog.
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Invoca News

Congrats to Invoca Academy’s First Scholars!
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Congrats to Invoca Academy’s First Scholars!

Owen Ray
Congratulations to 20 new Scholars from DAC, Media Experts, and Rise Interactive for becoming the first group of certified conversation intelligence experts!
Invoca Named Best Call Management Solution in the MarTech Breakthrough Awards
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Debby Haynam
Invoca is honored to be named “Best Call Management Solution” in the 2020 MarTech Breakthrough awards.
Invoca Achieves Great Place to Work Certification 3 Years in a Row
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Derek Andersen
Getting Great Place to Work (GPTW) certified means more than slapping another badge on our careers page. Learn more here!
Congrats Invoca Summit 2021 Award Winners!
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Invoca call tracking & conversational analytics
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Independent Study: The Total Economic Impact of Invoca
Report
Independent Study: The Total Economic Impact of Invoca
Forrester Consulting conducted an independent analysis to determine the benefits of Invoca, including 395% ROI over three years.
The State of First-Party Marketing Data
Report
The State of First-Party Marketing Data
See how the marketing industry is using — or, in too many cases, missing out on — first-party data.

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