Invoca Achieves Great Place to Work Certification 3 Years in a Row
Invoca News

Invoca Achieves Great Place to Work Certification 3 Years in a Row

Derek Andersen
Getting Great Place to Work (GPTW) certified means more than slapping another badge on our careers page. Learn more here!

Featured Stories

Healthcare Marketing Benchmark: Are Your Competitors Outperforming You?
Healthcare
by
Owen Ray
Healthcare Marketing Benchmark: Are Your Competitors Outperforming You?
The Invoca Summit 2021 Agenda is a Slam Dunk!
Conversation Intelligence
by
Owen Ray
The Invoca Summit 2021 Agenda is a Slam Dunk!
4 Ways to Improve the eCommerce Experience with Call Center Data
Marketing Analytics
by
Derek Andersen
4 Ways to Improve the eCommerce Experience with Call Center Data
30 Statistics Call Center Managers Need to Know in 2022
Conversation Intelligence
by
Derek Andersen
30 Statistics Call Center Managers Need to Know in 2022
The Top 7 Advantages of Remote Call Centers
Conversation Intelligence
by
Derek Andersen
The Top 7 Advantages of Remote Call Centers
Why Marketers Are Missing Out On First-Party Data from the Call Center
Conversation Intelligence
by
Owen Ray
Why Marketers Are Missing Out On First-Party Data from the Call Center

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Tracking Cookies are Dead: What Marketers Can Do About It
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Owen Ray
What is Conversation Intelligence?
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The Future of Marketing: Predicting Consumer Behavior with AI
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Jane Irene Kelly
Facebook Click-to-Call Ads: 5 Things Marketers Need to Know
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Call Tracking

Invoca and Google Roll Out New Integration to Boost Success with Call Extensions
Call Tracking

Invoca and Google Roll Out New Integration to Boost Success with Call Extensions

Stacey Watkins
New Google Ads enhancement provides a more accurate way of tying conversions to calls placed from call extensions by delivering Google Click ID (GCLID).
See How Much You Can Reduce Your CPA with Conversation Intelligence
Call Tracking
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Owen Ray
Try this CPA calculator to see how much you can reduce your paid search customer acquisition cost with conversation intelligence.
Using Call Tracking for Better Direct Mail Campaigns
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Learn how to use call tracking to track and optimize direct mail campaigns. See how AI-powered conversation intelligence helps prove the ROI of direct mail.
What Is Call Tracking and How Does it Work?
Call Tracking
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Owen Ray
What is call tracking? How does call tracking work? Why should I use call tracking? Learn answers to these common questions and more.

Featured Report

Independent study: Invoca delivers customers 395% ROI

An independent report based on interviews with Invoca customers found that Invoca’s platform delivers a 395% return on investment over three years and a payback of less than three months.

Get the report

Paid Search

3 Ways Marketers Can Use AI to Drive Paid Media Results
Paid Search

3 Ways Marketers Can Use AI to Drive Paid Media Results

Owen Ray
Learn how to use AI tools like conversation intelligence to get visibility into the buying journey, reduce wasted ad spend, and gain new customer insights.
How to Use Google Call Extensions to Maximize Ad Revenue
Paid Search
by
Owen Ray
Google Ads call extensions are an ad extension available in Google Ads accounts that encourage people to call your business by showing a phone number.
How 1-800-GOT-JUNK? Increased Call Conversions by 20%
Paid Search
by
Debby Haynam
Learn how 1-800-GOT-JUNK? uses Invoca AI-powered call tracking and conversational analytics platform to get full visibility into increase its conversion rate.
Using Microsoft Advertising and Bing Has Big Benefits for Your PPC Campaigns
Paid Search
by
Owen Ray
If you're not using Microsoft Advertising and Bing, you might be taking a ding to your bottom line. Here is why you should be using Bing Ads, too.

Marketing Analytics

10 Stats That Will Drive Your Sales & Marketing Alignment
Marketing Analytics

10 Stats That Will Drive Your Sales & Marketing Alignment

Owen Ray
These stats show the impact of bad alignment between sales and marketing teams and how well-aligned sales and marketing teams drive success and more revenue.
Using Conversational AI to Connect the Online to Offline Buying Experience
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Owen Ray
Learn how artificial intelligence can deliver smarter customer insights, resulting in more effective search, social, and display ad campaigns.
4 Ways to Improve the eCommerce Experience with Call Center Data
Marketing Analytics
by
Derek Andersen
To truly own the eCommerce experience, you need to connect the digital-to-call experience and get deep insights about each customer. Learn how in this blog.
See How YDesign Group Uses Invoca to Boost its ROAS
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Using Invoca with Adobe Experience Cloud to shine a light on paid search.

Invoca News

Invoca + DialogTech: Accelerating Revenue with Conversation Intelligence
Invoca News

Invoca + DialogTech: Accelerating Revenue with Conversation Intelligence

Gregg Johnson
Invoca has acquired call tracking and analytics platform DialogTech to Become the #1 Conversation Intelligence Platform with $100M in Revenue. Learn more.
Invoca Named Best Call Management Solution in the MarTech Breakthrough Awards
Invoca News
by
Debby Haynam
Invoca is honored to be named “Best Call Management Solution” in the 2020 MarTech Breakthrough awards.
Introducing Invoca for Sales: Accelerating Revenue Through Connected Buying Experiences
Invoca News
by
Ian Dailey
Learn how Invoca aligns marketing and sales teams with shared data to create connected buying experiences, improve close rates and accelerate revenue growth.
Invoca Diversity, Equity, and Inclusion Report: August 2021
Invoca News
by
Gregg Johnson
As part of our plan to make diversity, equity and inclusion a sustainable part of Invoca culture, we are providing public updates on the initiative’s progress.

Videos

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How Invoca Signal Discovery Works
How Invoca Signal Discovery Works

How Invoca Signal Discovery Works

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How Invoca Signal Discovery Works
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Our customers talk about the value of Invoca

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How VITAS Healthcare uses Invoca

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Invoca call tracking & conversational analytics
Invoca call tracking & conversational analytics

Resource library

Learn best practices

Take a deep dive into Invoca call tracking and conversational analytics with case studies, whitepapers, videos, analyst reports, and more.

Read More Resources
The Call Tracking Study Guide for Marketers
eBook
The Call Tracking Study Guide for Marketers
Learn everything marketers need to know about call tracking and conversational analytics in this comprehensive guide.
Independent Study: The Total Economic Impact of Invoca
Report
Independent Study: The Total Economic Impact of Invoca
Forrester Consulting conducted an independent analysis to determine the benefits of Invoca, including 395% ROI over three years.
The State of First-Party Marketing Data
Report
The State of First-Party Marketing Data
See how the marketing industry is using — or, in too many cases, missing out on — first-party data.

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