Congrats to Invoca Academy’s First Scholars!
Invoca News

Congrats to Invoca Academy’s First Scholars!

Owen Ray
Congratulations to 20 new Scholars from DAC, Media Experts, and Rise Interactive for becoming the first group of certified conversation intelligence experts!

Featured Stories

How Automotive Businesses Use Conversation Intelligence to Outperform the Competition
Conversation Intelligence
by
Derek Andersen
How Automotive Businesses Use Conversation Intelligence to Outperform the Competition
How to Drive and Convert More Phone Leads From Google My Business
Call Tracking
by
Blair Symes
How to Drive and Convert More Phone Leads From Google My Business
How to Turn Missed Sales Calls into Revenue Opportunities
Conversation Intelligence
by
Owen Ray
How to Turn Missed Sales Calls into Revenue Opportunities
Capture Lost Sales with Invoca’s new Lost Sales Recovery
Conversation Intelligence
by
Stacey Watkins
Capture Lost Sales with Invoca’s new Lost Sales Recovery

Most Popular

Tracking Cookies are Dead: What Marketers Can Do About It
Paid Search
by
Owen Ray
What is Conversation Intelligence?
Conversation Intelligence
by
Owen Ray
The Future of Marketing: Predicting Consumer Behavior with AI
AI
by
Jane Irene Kelly
Facebook Click-to-Call Ads: 5 Things Marketers Need to Know
Call Tracking
by
Owen Ray

Call Tracking

Invoca and Google Roll Out New Integration to Boost Success with Call Extensions
Call Tracking

Invoca and Google Roll Out New Integration to Boost Success with Call Extensions

Stacey Watkins
New Google Ads enhancement provides a more accurate way of tying conversions to calls placed from call extensions by delivering Google Click ID (GCLID).
See How Much You Can Reduce Your CPA with Conversation Intelligence
Call Tracking
by
Owen Ray
Try this CPA calculator to see how much you can reduce your paid search customer acquisition cost with conversation intelligence.
Using Call Tracking for Better Direct Mail Campaigns
Call Tracking
by
Owen Ray
Learn how to use call tracking to track and optimize direct mail campaigns. See how AI-powered conversation intelligence helps prove the ROI of direct mail.
What Is Call Tracking and How Does it Work?
Call Tracking
by
Owen Ray
What is call tracking? How does call tracking work? Why should I use call tracking? Learn answers to these common questions and more.

Featured Report

Independent study: Invoca delivers customers 395% ROI

An independent report based on interviews with Invoca customers found that Invoca’s platform delivers a 395% return on investment over three years and a payback of less than three months.

Get the report

Paid Search

3 Ways Marketers Can Use AI to Drive Paid Media Results
Paid Search

3 Ways Marketers Can Use AI to Drive Paid Media Results

Owen Ray
Learn how to use AI tools like conversation intelligence to get visibility into the buying journey, reduce wasted ad spend, and gain new customer insights.
How to Use Google Call Extensions to Maximize Ad Revenue
Paid Search
by
Owen Ray
Google Ads call extensions are an ad extension available in Google Ads accounts that encourage people to call your business by showing a phone number.
How 1-800-GOT-JUNK? Increased Call Conversions by 20%
Paid Search
by
Debby Haynam
Learn how 1-800-GOT-JUNK? uses Invoca AI-powered call tracking and conversational analytics platform to get full visibility into increase its conversion rate.
How to Enhance Google Ads Data-Driven Attribution With Phone Call Conversions
Paid Search
by
Blair Symes
See how to improve Google Ads attribution Google Data-Driven Attribution for phone call conversions and smart bidding. DDA now works with more conversion types.

Marketing Analytics

10 Stats That Will Drive Your Sales & Marketing Alignment
Marketing Analytics

10 Stats That Will Drive Your Sales & Marketing Alignment

Owen Ray
These stats show the impact of bad alignment between sales and marketing teams and how well-aligned sales and marketing teams drive success and more revenue.
4 Ways to Improve the eCommerce Experience with Call Center Data
Marketing Analytics
by
Derek Andersen
To truly own the eCommerce experience, you need to connect the digital-to-call experience and get deep insights about each customer. Learn how in this blog.
Using Conversational AI to Connect the Online to Offline Buying Experience
Marketing Analytics
by
Owen Ray
Learn how artificial intelligence can deliver smarter customer insights, resulting in more effective search, social, and display ad campaigns.
See How YDesign Group Uses Invoca to Boost its ROAS
Marketing Analytics
by
Owen Ray
Using Invoca with Adobe Experience Cloud to shine a light on paid search.

Invoca News

Invoca + DialogTech: Accelerating Revenue with Conversation Intelligence
Invoca News

Invoca + DialogTech: Accelerating Revenue with Conversation Intelligence

Gregg Johnson
Invoca has acquired call tracking and analytics platform DialogTech to Become the #1 Conversation Intelligence Platform with $100M in Revenue. Learn more.
Invoca Named Best Call Management Solution in the MarTech Breakthrough Awards
Invoca News
by
Debby Haynam
Invoca is honored to be named “Best Call Management Solution” in the 2020 MarTech Breakthrough awards.
Invoca Achieves Great Place to Work Certification 3 Years in a Row
Invoca News
by
Derek Andersen
Getting Great Place to Work (GPTW) certified means more than slapping another badge on our careers page. Learn more here!
Congrats Invoca Summit 2021 Award Winners!
Invoca News
by
Maria Ogneva
Here are the winners from Invoca Summit 2021-the premier conversation intelligence conference. These are the most innovative users of conversation intelligence.

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Invoca call tracking & conversational analytics
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Resource library

Learn best practices

Take a deep dive into Invoca call tracking and conversational analytics with case studies, whitepapers, videos, analyst reports, and more.

Read More Resources
The Call Tracking Study Guide for Marketers
eBook
The Call Tracking Study Guide for Marketers
Learn everything marketers need to know about call tracking and conversational analytics in this comprehensive guide.
Independent Study: The Total Economic Impact of Invoca
Report
Independent Study: The Total Economic Impact of Invoca
Forrester Consulting conducted an independent analysis to determine the benefits of Invoca, including 395% ROI over three years.
The State of First-Party Marketing Data
Report
The State of First-Party Marketing Data
See how the marketing industry is using — or, in too many cases, missing out on — first-party data.

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