Invoca Achieves Great Place to Work Certification 3 Years in a Row
Invoca News

Invoca Achieves Great Place to Work Certification 3 Years in a Row

Derek Andersen
Getting Great Place to Work (GPTW) certified means more than slapping another badge on our careers page. Learn more here!

Featured Stories

8 Steps to Improve Your Online Reputation Right Now
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8 Steps to Improve Your Online Reputation Right Now
Healthcare Marketing Benchmark: Are Your Competitors Outperforming You?
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The Invoca Summit 2021 Agenda is a Slam Dunk!
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The Invoca Summit 2021 Agenda is a Slam Dunk!
4 Ways to Improve the eCommerce Experience with Call Center Data
Marketing Analytics
by
Derek Andersen
4 Ways to Improve the eCommerce Experience with Call Center Data
30 Statistics Call Center Managers Need to Know in 2022
Conversation Intelligence
by
Derek Andersen
30 Statistics Call Center Managers Need to Know in 2022

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Call Tracking

Invoca and Google Roll Out New Integration to Boost Success with Call Extensions
Call Tracking

Invoca and Google Roll Out New Integration to Boost Success with Call Extensions

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New Google Ads enhancement provides a more accurate way of tying conversions to calls placed from call extensions by delivering Google Click ID (GCLID).
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Try this CPA calculator to see how much you can reduce your paid search customer acquisition cost with conversation intelligence.
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What is call tracking? How does call tracking work? Why should I use call tracking? Learn answers to these common questions and more.

Featured Report

Independent study: Invoca delivers customers 395% ROI

An independent report based on interviews with Invoca customers found that Invoca’s platform delivers a 395% return on investment over three years and a payback of less than three months.

Get the report

Paid Search

3 Ways Marketers Can Use AI to Drive Paid Media Results
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Learn how to use AI tools like conversation intelligence to get visibility into the buying journey, reduce wasted ad spend, and gain new customer insights.
How to Use Google Call Extensions to Maximize Ad Revenue
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Google Ads call extensions are an ad extension available in Google Ads accounts that encourage people to call your business by showing a phone number.
How 1-800-GOT-JUNK? Increased Call Conversions by 20%
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Learn how 1-800-GOT-JUNK? uses Invoca AI-powered call tracking and conversational analytics platform to get full visibility into increase its conversion rate.
Using Microsoft Advertising and Bing Has Big Benefits for Your PPC Campaigns
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Owen Ray
These stats show the impact of bad alignment between sales and marketing teams and how well-aligned sales and marketing teams drive success and more revenue.
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To truly own the eCommerce experience, you need to connect the digital-to-call experience and get deep insights about each customer. Learn how in this blog.
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Invoca News

Invoca + DialogTech: Accelerating Revenue with Conversation Intelligence
Invoca News

Invoca + DialogTech: Accelerating Revenue with Conversation Intelligence

Gregg Johnson
Invoca has acquired call tracking and analytics platform DialogTech to Become the #1 Conversation Intelligence Platform with $100M in Revenue. Learn more.
Invoca Named Best Call Management Solution in the MarTech Breakthrough Awards
Invoca News
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Debby Haynam
Invoca is honored to be named “Best Call Management Solution” in the 2020 MarTech Breakthrough awards.
Introducing Invoca for Sales: Accelerating Revenue Through Connected Buying Experiences
Invoca News
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Ian Dailey
Learn how Invoca aligns marketing and sales teams with shared data to create connected buying experiences, improve close rates and accelerate revenue growth.
Invoca Diversity, Equity, and Inclusion Report: August 2021
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Gregg Johnson
As part of our plan to make diversity, equity and inclusion a sustainable part of Invoca culture, we are providing public updates on the initiative’s progress.

Videos

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How Invoca Signal Discovery Works
How Invoca Signal Discovery Works

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Our customers talk about the value of Invoca

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How VITAS Healthcare uses Invoca

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Invoca call tracking & conversational analytics
Invoca call tracking & conversational analytics

Resource library

Learn best practices

Take a deep dive into Invoca call tracking and conversational analytics with case studies, whitepapers, videos, analyst reports, and more.

Read More Resources
The Call Tracking Study Guide for Marketers
eBook
The Call Tracking Study Guide for Marketers
Learn everything marketers need to know about call tracking and conversational analytics in this comprehensive guide.
Independent Study: The Total Economic Impact of Invoca
Report
Independent Study: The Total Economic Impact of Invoca
Forrester Consulting conducted an independent analysis to determine the benefits of Invoca, including 395% ROI over three years.
The State of First-Party Marketing Data
Report
The State of First-Party Marketing Data
See how the marketing industry is using — or, in too many cases, missing out on — first-party data.

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