Invoca has been named a strategic solution partner in SproutLoud’s partner program, which features deep integrations that seamlessly extend advanced marketing technology to brands that deploy a distributed marketing strategy. The Invoca + SproutLoud partnership is the first to extend AI-powered conversation intelligence to brands that sell their products through vast distributed networks of multi-location resellers.
For a firsthand look at the level of measurable and actionable insight the Invoca + SproutLoud integration provides, watch this video:
To better understand the impact of this partnership, let’s take a closer look at what SproutLoud and Invoca do.
SproutLoud is the leader in distributed marketing software solutions and provides marketing automation technology, local marketing execution, funds management and integrated marketing analytics — all in one platform — to help brands increase traffic, leads and sales through reseller partners in local markets.
Invoca is the market leader in call tracking and conversational analytics that brings the depth of marketing analytics traditionally limited to digital consumer interactions to the world of human-to-human selling.
Together, Invoca + SproutLoud provide outcome, marketing attribution and ROI reporting for local partners in industries — such as insurance, financial services, home services and healthcare — where phone calls are the most meaningful marketing conversion metric in tracking demand generation.
For companies that sell through thousands, or tens of thousands, of franchisees, dealers, distributors and agents, using call tracking to get marketing attribution and customer conversion data used to be too time consuming and labor intensive to be effective. Combining Invoca’s multi-location call tracking with SproutLoud’s centralized marketing automation, companies can now access a single customized corporate view of the most relevant data. For service businesses that rely on phone calls to signal demand, the Invoca + SproutLoud integration makes it faster and easier to access measurable results and actionable data, so they can make smarter spending decisions, optimize marketing programs and ultimately drive more sales in local markets.
The seamless bi-directional integration of Invoca technology in the SproutLoud platform allows for calls to be automatically scored using a trained AI model to provide a deeper level of attribution. This means companies get roll-up reporting with more relevant data, such as cost-per-appointment or cost-per-sale for phone transactions across entire partner ecosystems.
Ready to get started? Schedule a demo to see Invoca + SproutLoud in action.