New research by Invoca digs into how the pandemic is changing the way consumers are approaching expensive and complex purchases.

See how the marketing industry is using — or, in too many cases, missing out on — first-party data.

By analyzing the results from over 500 marketers who, we’ll help you keep an eye on acquisition cost trends and provide tips to reduce your CPA and increase marketing revenue.

Get hot tips and the latest trends from paid search pros to drive more conversions and reduce paid search acquisition costs.

Learn everything marketers need to know about call tracking and conversational analytics in this comprehensive guide.

Get this ebook to see how performance marketers can actively detect, prevent, and fight affiliate fraud.

See how Invoca enables AutoNation to optimize media spend, empower contact center agents with insights from phone calls, and connect the full digital-to-call experience.

Invoca enables Rogers to optimize for the campaigns driving the most phone call conversions, target prospects with the right ads, and ensure calls are routed to the relevant agents.

See how ISG uses Invoca to drive more value for its clients and reduce wasted ad spend by 80%.

In this virtual breakout session, you’ll learn how Evolytics helped eHealth achieve a 20% increase in conversions, 20% lower CPA, and save $3 million dollars by bringing Invoca call data into Adobe Analytics.

Watch this short and sweet 10-minute video exploring trends driving more effective and efficient paid media campaigns

Using AI to connect the online to offline buying experience.

When it comes to local search, Ricky Bobby said it best: “If you ain’t first, you’re last.” To drive organic conversions and phone leads, you need to rank on page one.

Today’s buyer journey is more fragmented than ever. Learn how leading marketers are connecting and optimizing all of their channels — including phone calls.

Expectations for the customer experience are higher than ever—and that includes the contact center.