Invoca Solution - Marketing
for marketing Teams

Defend Your Marketing Spend

Capture the critical phone conversion data you’re missing so you can defend your budget decisions, optimize campaigns, and get more revenue from every dollar you spend.
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Invoca Product - Conversation Intelligence
Invoca has become a critical part of our tech stack. It’s given us full visibility into the call channel and significantly reduced our cost per acquisition.
Mark Loovis, Director of Marketing

Get Credit for Every Conversion

Prove your performance by connecting your marketing campaigns and ads to the outcomes of phone calls. Get a true picture of performance and get credit for all the revenue you drive.

Better Data=Better Decisions

Data-driven marketers can’t operate on assumptions. Get complete attribution for every conversion your campaigns drive to accurately measure performance and make better optimization decisions.

Stretch Every Budget Dollar

Stop wasting your marketing budget driving calls that don’t result in conversions. With Invoca you can automatically measure intent, outcomes, and conversions to understand your best-performing media and stop wasting budget on campaigns that don’t work.
Invoca Solution - Measure true marketing performance

Accurately measure performance 

By connecting phone conversions that were driven by marketing campaigns, you’ll get credit for every conversion and more accurately measure your CPA and ROAS.

Make smarter media optimization decisions

Make automated, in-the-moment optimizations to your campaigns to reduce wasted spend and ensure that every last cent of your media budget delivers measurable results.
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Invoca Solution - Optimize your digital campaigns
Invoca Solution - Personalize all consumer touchpoints

Convert more callers with personalization

Make every customer interaction more personal by capturing the digital journey that drove the phone call so that the call is routed and handled more efficiently to reduce transfers, hold times, hang-ups, and missed conversion opportunities.

Get automated, real-time results

Activate your call data across your martech and CRM solutions for closed-loop reporting that ties your marketing efforts to the revenue it drives.
Invoca Product - Automated Attribution