Marketing Analytics

To truly own the eCommerce experience, you need to connect the digital-to-call experience and get deep insights about each customer. Learn how in this blog.

It's more important than ever to know how to measure brand awareness and the benefits of doing so. Uncover 15 need-to-know brand awareness metrics.

Learn how marketers use first-party data for customer acquisition, campaign optimization, & better customer experiences with conversation intelligence software.

Learn how to use conversation intelligence to improve the online and offline customer experience to convert more leads into customers. 

In 2021, marketers are capturing more data than ever before. Learn how to use it to personalize experiences and boost ROI.

88% of marketers say collecting first-party data is a top priority in 2021. Learn the richest first-party data sources you can tap into to fuel your strategy.

Multi-touch marketing attribution is crucial for campaign optimization. Learn the top attribution models every marketer needs to know.

In a post-third-party cookie world, call analytics solutions allow marketers to tap into that often-overlooked source of first-party data: consumer calls.

With the right technology, brands can collect consumer data from every touchpoint. Does your organization have the right mix of data to meet its objectives?