Marketing Analytics
If you love marketing data, you’re in the right place. Get all the attribution, marketing measurement, and analytics tips and tactics you can handle.
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Tracking Cookies are Dead: What Marketers Can Do About It
Here are some tactics that marketers can employ in a world without browser cookies in part two of our series on the end of tracking cookies.
How Siloed Marketing and Telesales Data is Killing Revenue and Damaging Your Brand
The disconnect between sales and marketing doesn’t just hurt revenue, it could be damaging your brand. Learn how conversation intelligence can help.
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How Home Services Companies Can Increase Revenue with Conversation Intelligence
Here's how home improvement service providers can use call tracking and conversation intelligence to drive more revenue and improve customer experiences.
See How Much You Can Reduce Your CPA with Conversation Intelligence
Try this CPA calculator to see how much you can reduce your paid search customer acquisition cost with conversation intelligence.
Using Call Tracking for Better Direct Mail Campaigns
Learn how to use call tracking to track and optimize direct mail campaigns. See how AI-powered conversation intelligence helps prove the ROI of direct mail.
New Research on High-Stakes Purchases and Consumer Confidence
New study shows how consumer buying behavior is shifting during the COVID pandemic and what makes people more confident in making high-stakes purchases online.
What is IDFA and Why Apple Killed it: Everything Marketers Need to Know
Apple has essentially killed the IDFA, or identifier for advertisers, in iOS 14. Here’s what it means to marketers and how it impacts call tracking with Invoca.
Videos
Invoca call tracking & conversational analytics
1:28
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How Invoca Signal Discovery Works
7:54
min
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Our customers talk about the value of Invoca
1:39
min
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How VITAS Healthcare uses Invoca
3:42
min
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