Marketing Analytics
If you love marketing data, you’re in the right place. Get all the attribution, marketing measurement, and analytics tips and tactics you can handle.
Watch Invoca's Adobe Summit On-Demand Breakout Session with eHealth & Evolytics
Watch our virtual Adobe Summit session with eHealth and Evolytics to learn how to create seamless buying experiences with call tracking and Adobe Analytics.
What Is Lead Tracking — and Why It's Critical to Your Marketing Campaigns
Invoca outlines the lead & call tracking process and explains why it's more important in 2020 marketing campaigns than ever before. Learn more.
Using Conversational AI to Connect the Online to Offline Buying Experience
Our data analytics experts will show you how to use conversational AI to analyze customer conversations In this on-demand webinar.
7 Things Marketers and Advertisers Need to Stop Doing in 2020
It's the time of year for harping on everything that you need to do in 2020 to prevent being shot into the void of eternal irrelevance.
What the Death of Browser Tracking Cookies Means for Marketers: Part 1
Are tracking cookies dead to marketing? The tracking cookie is crumbling and it's about to make mess.
What CCPA Means for Marketers
The California Consumer Privacy Act (CCPA) went into effect on January 1, 2020 and here's what you need to know...
How to Use Call Tracking to Improve Ad Retargeting and Create a Better Customer Experience
Consumers often find retargeting ads invasive and annoying. Here's how to use call tracking software to make retargeting more effective and less irritating.
Videos
Invoca call tracking & conversational analytics
1:28
min
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How Invoca Signal Discovery Works
7:54
min
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Our customers talk about the value of Invoca
1:39
min
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How VITAS Healthcare uses Invoca
3:42
min
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