Marketing Analytics

If you love marketing data, you’re in the right place. Get all the attribution, marketing measurement, and analytics tips and tactics you can handle.

What Businesses Can do to Stop Robocalls and Call Fraud

Jane Irene Kelly
Fraudulent calls aren't just annoying, they cost businesses and consumers $30B in 2021 alone. Here's what businesses can do to help hang up on call fraud.
by
Owen Ray

How Home Services Companies Can Increase Revenue with Conversation Intelligence

Here's how home improvement service providers can use call tracking and conversation intelligence to drive more revenue and improve customer experiences.
by
Ian Dailey

How to Optimize Digital Marketing Campaigns with Call Tracking and Analytics in 4 Steps

Learn how to use call tracking data to optimize marketing campaigns for higher-quality calls.
by
Owen Ray

How to Track Phone Calls in Google Analytics: A Simple Guide

Learn how to track phone calls in Google Analytics with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.
by
Stacey Watkins

Google Analytics 4: The Complete Guide to Switching to GA4

Google Analytics 4: The Complete Guide to Switching to GA4
by
Blair Symes

9 Marketing Strategies to Convert More Callers to Customers

Learn how to use conversation intelligence to improve the online and offline customer experience to convert more leads into customers. 
by
Derek Andersen

5 Franchise Marketing Strategies You Need in 2022

Learn how leading frachise marketers are gearing up for 2022. Drive more leads to your franchisees with these tips.
by
Owen Ray

Why Investing in Call Tracking Needs to be a Priority for Your Marketing Team

Getting good first-party data is no longer an option. Here's why call tracking is must-have martech for companies that rely on inbound calls to make sales.
by
Owen Ray

3 Types of Call Attribution You Need to Know About

Here is how you can use call tracking to get attribution for sales that happen over the phone that were driven by your digital marketing.
by
Owen Ray

How to Track Online and Offline Conversions in Google Ads

Are your Google Ads campaigns getting lots of clicks? Here's how to set up conversion tracking to see if all those clicks are turning into sales.

Videos

Invoca call tracking & conversational analytics

1:28
min
up next
How Invoca Signal Discovery Works
How Invoca Signal Discovery Works

How Invoca Signal Discovery Works

7:54
min
up next
How Invoca Signal Discovery Works
Our customers talk about the value of Invoca

Our customers talk about the value of Invoca

1:39
min
up next
How VITAS Healthcare uses Invoca
How VITAS Healthcare uses Invoca

How VITAS Healthcare uses Invoca

3:42
min
up next
Invoca call tracking & conversational analytics
Invoca call tracking & conversational analytics

Resource library

Learn best practices

Take a deep dive into Invoca call tracking and conversational analytics with case studies, whitepapers, videos, analyst reports, and more.

Read More Resources
The Call Tracking Study Guide for Marketers
eBook
The Call Tracking Study Guide for Marketers
Learn everything marketers need to know about call tracking and conversational analytics in this comprehensive guide.
Independent Study: The Total Economic Impact of Invoca
Report
Independent Study: The Total Economic Impact of Invoca
Forrester Consulting conducted an independent analysis to determine the benefits of Invoca, including 395% ROI over three years.
The State of First-Party Marketing Data
Report
The State of First-Party Marketing Data
See how the marketing industry is using — or, in too many cases, missing out on — first-party data.

Secrets of call tracking & conversational analytics delivered to your inbox.