Marketing Analytics
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How Home Services Companies Can Increase Revenue with Conversation Intelligence
Here's how home improvement service providers can use call tracking and conversation intelligence to drive more revenue and improve customer experiences.

How to Optimize Digital Marketing Campaigns with Call Tracking and Analytics in 4 Steps
Learn how to use call tracking data to optimize marketing campaigns for higher-quality calls.

How to Track Phone Calls in Google Analytics: A Simple Guide
Learn how to track phone calls in Google Analytics with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.

Google Analytics 4: The Complete Guide to Switching to GA4
Google Analytics 4: The Complete Guide to Switching to GA4

9 Marketing Strategies to Convert More Callers to Customers
Learn how to use conversation intelligence to improve the online and offline customer experience to convert more leads into customers.

5 Franchise Marketing Strategies You Need in 2022
Learn how leading frachise marketers are gearing up for 2022. Drive more leads to your franchisees with these tips.

Why Investing in Call Tracking Needs to be a Priority for Your Marketing Team
Getting good first-party data is no longer an option. Here's why call tracking is must-have martech for companies that rely on inbound calls to make sales.