Marketing Analytics
If you love marketing data, you’re in the right place. Get all the attribution, marketing measurement, and analytics tips and tactics you can handle.
How to Supercharge Direct Mail Campaigns with Call Tracking
Learn how to use call tracking to track and optimize direct mail campaigns. See how AI-powered conversation intelligence helps prove the ROI of direct mail.
What Is Zero-Party Data and How Can Marketers Use It?
With restrictions tightening on tracking cookies, marketers are turning to zero-party data. Learn what it is, why it’s important, and how it can boost your ROI.
What Is Lead Tracking: Why It’s Critical for Your Campaigns
Lead tracking is the process of understanding the activity of potential customers. Learn why it's important and how it can you align with your sales team.
See How Much Guessing About Marketing-Driven Calls is Costing You
Try this marketing budget calculator to see how much money you’re wasting by making assumptions about the conversions your campaigns drive over the phone.
How to Personalize Customer Experiences with Data Analytics
Personalization is a core expectation for today's customers. But to deliver seamless personalization, you first need the right data to understand your audience.
How to Stretch Your Search Marketing Budget with Conversation Intelligence
Are you looking for ways to get more out of your search marketing budget? Here's how to use conversation intelligence to optimize paid search.
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Tracking Cookies are Dead: What Marketers Can Do About It
The latest news and tactics that marketers can employ in a world without browser cookies in part two of our series on the end of tracking cookies.
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Videos
What Can You Do with Invoca Conversation Intelligence?
2:18
min
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How Invoca Signal Discovery Works
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min
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Our customers talk about the value of Invoca
2:47
min
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How VITAS Healthcare uses Invoca
3:11
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