Marketing Analytics

Try this CPA calculator to see how much you can reduce your paid search customer acquisition cost with conversation intelligence.

Here are some tactics that marketers can employ in a world without browser cookies in part two of our series on the end of tracking cookies.

Learn how to use call tracking to track and optimize direct mail campaigns. See how AI-powered conversation intelligence helps prove the ROI of direct mail.

New study shows how consumer buying behavior is shifting during the COVID pandemic and what makes people more confident in making high-stakes purchases online.

Apple has essentially killed the IDFA, or identifier for advertisers, in iOS 14. Here’s what it means to marketers and how it impacts call tracking with Invoca.

Learn how call tracking helps car manufacturers, dealerships and automotive repair service networks drive more revenue and improve customer experience.

See how broadband provider Viasat uses conversational analytics to adapt to changing customer behavior, grow revenue, and provide a great customer experience.

Invoca explains how you can track, unify, and analyze call data in Salesforce for more personalized conversations and greater conversions. Learn more.

Learn how Invoca & Decibel integrate conversational analytics & digital experience data to provide a full view of the online and offline customer journey.