If you love marketing data, you’re in the right place. Get all the attribution, marketing measurement, and analytics tips and tactics you can handle.
Marketing Attribution Modeling: Pros and Cons of the Top 5 Techniques
Multi-touch marketing attribution is crucial for campaign optimization. Learn the top attribution models every marketer needs to know.
First-Party Caller Data Will Improve Audience Targeting in a Post-Third-Party Cookie World
In a post-third-party cookie world, call analytics solutions allow marketers to tap into that often-overlooked source of first-party data: consumer calls.
What Marketers Need to Know About First-, Second-, and Third-Party Data
With the right technology, brands can collect consumer data from every touchpoint. Does your organization have the right mix of data to meet its objectives?
Tracking Cookies are Dead: What Marketers Can Do About It
The latest news and tactics that marketers can employ in a world without browser cookies in part two of our series on the end of tracking cookies.
The Marketing Acquisition Cost Benchmark Report
The Invoca Marketing Acquisition Benchmark report analyzes data from over 500 marketers to track paid search acquisition cost trends and tips to reduce your CPA
How Siloed Marketing and Telesales Data is Killing Revenue and Damaging Your Brand
The disconnect between sales and marketing doesn’t just hurt revenue, it could be damaging your brand. Learn how conversation intelligence can help.
How Home Services Companies Can Increase Revenue with Conversation Intelligence
Here's how home improvement service providers can use call tracking and conversation intelligence to drive more revenue and improve customer experiences.
See How Much You Can Reduce Your CPA with Conversation Intelligence
Try this CPA calculator to see how much you can reduce your paid search customer acquisition cost with conversation intelligence.