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See How Much You Can Reduce Your CPA with Conversation Intelligence
Try this CPA calculator to see how much you can reduce your paid search customer acquisition cost with conversation intelligence.
Tracking Cookies are Dead: What Marketers Can Do About It
Here are some tactics that marketers can employ in a world without browser cookies in part two of our series on the end of tracking cookies.
Using Call Tracking for Better Direct Mail Campaigns
Learn how to use call tracking to track and optimize direct mail campaigns. See how AI-powered conversation intelligence helps prove the ROI of direct mail.
New Research on High-Stakes Purchases and Consumer Confidence
New study shows how consumer buying behavior is shifting during the COVID pandemic and what makes people more confident in making high-stakes purchases online.
What is IDFA and Why Apple Killed it: Everything Marketers Need to Know
Apple has essentially killed the IDFA, or identifier for advertisers, in iOS 14. Here’s what it means to marketers and how it impacts call tracking with Invoca.
Call Tracking & Conversational Intelligence for the Automotive Industry: Everything you Need to Know
Learn how call tracking helps car manufacturers, dealerships and automotive repair service networks drive more revenue and improve customer experience.
Video: How Viasat Uses Invoca to Manage High Call Volume Without Sacrificing Revenue
See how broadband provider Viasat uses conversational analytics to adapt to changing customer behavior, grow revenue, and provide a great customer experience.
How to Track Phone Calls in Salesforce
Invoca explains how you can track, unify, and analyze call data in Salesforce for more personalized conversations and greater conversions. Learn more.