Marketing Analytics

Multi-touch marketing attribution is crucial for campaign optimization. Learn the top attribution models every marketer needs to know.

In a post-third-party cookie world, call analytics solutions allow marketers to tap into that often-overlooked source of first-party data: consumer calls.

With the right technology, brands can collect consumer data from every touchpoint. Does your organization have the right mix of data to meet its objectives?

The latest news and tactics that marketers can employ in a world without browser cookies in part two of our series on the end of tracking cookies.

The Invoca Marketing Acquisition Benchmark report analyzes data from over 500 marketers to track paid search acquisition cost trends and tips to reduce your CPA

The disconnect between sales and marketing doesn’t just hurt revenue, it could be damaging your brand. Learn how conversation intelligence can help.

Here's how home improvement service providers can use call tracking and conversation intelligence to drive more revenue and improve customer experiences.

Try this CPA calculator to see how much you can reduce your paid search customer acquisition cost with conversation intelligence.

Learn how to use call tracking to track and optimize direct mail campaigns. See how AI-powered conversation intelligence helps prove the ROI of direct mail.