If you love marketing data, you’re in the right place. Get all the attribution, marketing measurement, and analytics tips and tactics you can handle.
Data-Driven Marketing Trends for 2023: Why You Need to Update Your Strategy
In 2023, marketers are capturing more data than ever before. Learn how to use it to personalize experiences and boost ROI.
Marketing Efficiency: 7 Tips to Spend Smarter and Boost ROI
Are you facing a squeeze on your marketing budget in the year ahead? Learn our top tips to spend smarter and boost your ROI amid economic headwinds.
The Future of Marketing: Predicting Consumer Behavior with AI
Predicting what consumers want and need is an ongoing imperative for marketers. Artificial intelligence (AI) could make that job much easier. Learn more.
What Marketers Need to Know About 1st, 2nd, and 3rd-Party Data
With the right technology, marketers can collect consumer data from every touchpoint. Does your team have the right mix of data to meet its goals?
How to Use First-Party Caller Data to Improve Audience Targeting Without Cookies
Shifting to audience targeting without cookies requires marketers to innovate in collecting first-party data. Learn how conversation intelligence can help!
You Can Capitalize on a Challenging Economy to Emerge a Stronger Company
Inflation is at a 40-year high. Everyone is thinking about how the economy will impact their business. Here are some tips to help you emerge a stronger company.
19 Metrics You Need To Measure Brand Awareness
It's more important than ever to know how to measure brand awareness and the benefits of doing so. Uncover 19 need-to-know brand awareness metrics.
Invoca Summit 2022 Speaker Preview
Check out the speakers presenting at Invoca Summit 2022. Summit is the premier conversation intelligence conference for marketing, contact center, and CX pros.
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