Marketing Analytics

In 2023, marketers are capturing more data than ever before. Learn how to use it to personalize experiences and boost ROI.

Are you facing a squeeze on your marketing budget in the year ahead? Learn our top tips to spend smarter and boost your ROI amid economic headwinds.

Predicting what consumers want and need is an ongoing imperative for marketers. Artificial intelligence (AI) could make that job much easier. Learn more.

With the right technology, marketers can collect consumer data from every touchpoint. Does your team have the right mix of data to meet its goals?

Shifting to audience targeting without cookies requires marketers to innovate in collecting first-party data. Learn how conversation intelligence can help!

Inflation is at a 40-year high. Everyone is thinking about how the economy will impact their business. Here are some tips to help you emerge a stronger company.

It's more important than ever to know how to measure brand awareness and the benefits of doing so. Uncover 19 need-to-know brand awareness metrics.

Check out the speakers presenting at Invoca Summit 2022. Summit is the premier conversation intelligence conference for marketing, contact center, and CX pros.

Learn how artificial intelligence can deliver smarter customer insights, resulting in more effective search, social, and display ad campaigns.