Marketing Analytics
If you love marketing data, you’re in the right place. Get all the attribution, marketing measurement, and analytics tips and tactics you can handle.
Google Analytics 4: The Complete Guide to Switching to GA4
Google Analytics 4: The Complete Guide to Switching to GA4
5 Franchise Marketing Strategies You Need in 2022
Learn how leading frachise marketers are gearing up for 2022. Drive more leads to your franchisees with these tips.
4 Steps to Optimize Digital Marketing with Call Tracking and Analytics
Invoca gives 4 ways you can use call tracking to optimize your digital marketing campaigns. Drive high-quality calls & automate marketing tactics. Learn more.
Why Investing in Call Tracking Needs to be a Priority for Your Marketing Team
Getting good first-party data is no longer an option. Here's why call tracking is must-have martech for companies that rely on inbound calls to make sales.
3 Types of Call Attribution You Need to Know About
Here is how you can use call tracking to get attribution for sales that happen over the phone that were driven by your digital marketing.
How to Track Online and Offline Conversions in Google Ads
Are your Google Ads campaigns getting lots of clicks? Here's how to set up conversion tracking to see if all those clicks are turning into sales.
How Data Transparency Resolves Friction Between Franchisors and Owners
Learn how franchises use conversation intelligence to track and attribute sales that happen on the phone and share data between franchisees and franchisors.
Videos
Invoca call tracking & conversational analytics
1:28
min
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How Invoca Signal Discovery Works
7:54
min
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Our customers talk about the value of Invoca
1:39
min
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How VITAS Healthcare uses Invoca
3:42
min
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