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4 Ways to Improve the eCommerce Experience with Call Center Data
To truly own the eCommerce experience, you need to connect the digital-to-call experience and get deep insights about each customer. Learn how in this blog.
15 Metrics You Need To Measure Brand Awareness
It's more important than ever to know how to measure brand awareness and the benefits of doing so. Uncover 15 need-to-know brand awareness metrics.
Why Marketers Are Missing Out On First-Party Data from the Call Center
Learn how marketers use first-party data for customer acquisition, campaign optimization, & better customer experiences with conversation intelligence software.
9 Marketing Strategies to Convert More Callers to Customers
Learn how to use conversation intelligence to improve the online and offline customer experience to convert more leads into customers.
The State of Data-Driven Marketing in 2021: Why You Need to Update Your Strategy
In 2021, marketers are capturing more data than ever before. Learn how to use it to personalize experiences and boost ROI.
5 Ways Marketers Can Get More First-Party Data in a Cookieless World
88% of marketers say collecting first-party data is a top priority in 2021. Learn the richest first-party data sources you can tap into to fuel your strategy.
Marketing Attribution Modeling: Pros and Cons of the Top 5 Techniques
Multi-touch marketing attribution is crucial for campaign optimization. Learn the top attribution models every marketer needs to know.
First-Party Caller Data Will Improve Audience Targeting in a Post-Third-Party Cookie World
In a post-third-party cookie world, call analytics solutions allow marketers to tap into that often-overlooked source of first-party data: consumer calls.