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How to Track Phone Calls in Salesforce
Invoca explains how you can track, unify, and analyze call data in Salesforce for more personalized conversations and greater conversions. Learn more.
What is IDFA and Why Apple Killed it: Everything Marketers Need to Know
Apple has essentially killed the IDFA, or identifier for advertisers, in iOS 14. Here’s what it means to marketers and how it impacts call tracking with Invoca.
The First Integration of Conversational Analytics and Website Experience Data
Learn how Invoca & Decibel integrate conversational analytics & digital experience data to provide a full view of the online and offline customer journey.
How to Track Phone Calls in Google Analytics: A Simple Guide
Learn how to track phone calls in Google Analytics with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.
How Home Services Companies Can Increase Revenue by Over 50%
Home improvement service providers have seen an uptick in business in recent weeks. Here's how to respond to the demand and increase revenue from inbound calls.
Tracking Cookies are Dead: What Marketers Can Do About It
Here are some tactics that marketers can employ in a world without browser cookies in part two of our series on the end of tracking cookies.
Invoca Call Tracking Now Integrates with Snapchat Swipe Up To Call, Facebook, and Instagram
Learn how Invoca's call tracking platform integrations with Snapchat, Facebook, and Instagram can help you improve your social media advertising campaigns.
Building Trust With Your Customers is More Important Than Ever
During the COVID-19 pandemic, facilitating real human connections and developing trusting relationships with your customers has become more important than ever.