Recent Posts

Drive higher ROI with Google Ads. Learn how DIRECTV achieved nearly 50% conversion rates on phone calls by integrating Invoca's call tracking with Google Ads.

Learn how customer sentiment analysis with AI helps boost revenue, improve agent coaching, refine scripts, and build lasting customer loyalty.

See how your call answer rate stacks up against your competitors. Learn five proven strategies to answer more calls and recapture lost revenue.

In this post, we’ll show you why call duration is an inadequate signal to track call outcomes. Learn how marketers use AI to understand the full picture.

A new survey reveals that consumers believe AI is making the buying experience less personal. Learn what AI experiences consumers want and the ones they don't.

We're putting a spotlight on our most inspiring customers! Today's featured hero is Lee Mathis, Technology Manager at Kinetic by Windstream.

In this post, we dive into the latest Google Ads phone lead benchmarks across industries, as well as our top tactics to drive more ROAS from this channel.

Learn how improving 3 phone-based metrics—lead rate, answer rate, and conversion rate can make big improvements in ROAS and revenue.

Customer interaction shapes every brand touchpoint. Learn how to improve and manage it in 2025.

Customer experience automation powers scalable CX. Learn how CXA works and why it matters.

Insurance customer experience is changing; discover crucial tips to improve CX and reduce churn.

Discover how a customer experience strategy can build loyalty, drive satisfaction, and boost retention.

See top customer experience examples across industries and learn how leading brands deliver standout service moments.

Explore customer journey touchpoints, their role in engagement, and how to identify and optimize them across channels.

AI can unlock a wealth of insights from every phone conversation. Learn how sentiment data can help you improve search, email, social advertising, and more.

Our survey of 1,000 US and UK consumers uncovered how people really feel about AI. Check out this blog post to learn if you're meeting your customers' needs.

Is your YouTube advertising budget under pressure? Learn how to drive more leads from your campaigns and prove your results with call tracking.

We analysed 60 million phone calls to discover how often businesses are correctly handling phone leads. See how your contact centre stacks up!

We're putting a spotlight on our most inspiring customers! Today’s featured hero is Dan Williams, Chief Revenue Officer at 3 Day Blinds.

Learn what call flow is, why it matters in customer service, and how to improve support outcomes with best practices.

Learn how call centre monitoring improves performance, customer satisfaction, and efficiency.

Discover customer service vs. customer experience differences, how they relate, and why both are vital to brand loyalty.

We analysed over 60 million phone calls — the findings reveal surprising insights about how businesses handle this crucial customer touchpoint.

Invoca was named a Strong Performer in the Forrester Wave™: Conversation Intelligence Solutions For Contact Centres, Q2 2025 report. Learn more.