Recent Posts
AI Sentiment Analysis: How It Works and Top Tools
Learn how AI sentiment analysis interprets emotions and enhances customer interactions, and explore top tools for improving customer engagement.
Call Centre Technology: Basics and New Trends for 2025
Explore the call centre technology of 2025 and what’s shaping the future of CX, AI, and performance.
5 Ways to Make Customers Hate Your AI
Creating a truly loathsome AI experience requires dedication, persistence, and a complete disregard for everything your users actually want. Learn how!
5 Takeaways from Our Conversation with Kinetic's CMO and Sales Leader
In this podcast episode, we sat down with Kinetic CMO Cliff Dinwiddie and National VP and Head of Sales Lorenzo Clark. Learn our top 5 takeaways!
Why Fewer Clicks and Better Outcomes are Your New Organic Search Reality
Stop obsessing over raw organic sessions. Adapt your strategy to the zero-click reality and AI Overviews to drive more qualified visits that turn into revenue.
Invoca is Now Available on AWS Marketplace
Invoca on AWS Marketplace: AI-powered platform to connect, optimise, and drive revenue across the entire buying journey, from digital ads to call centers.
5 Takeaways from Our Conversation with eHealth CRO Michelle Barbo
In episode one of our podcast, we sat down with Michelle Barbo, Chief Revenue Officer at eHealth. Learn the top takeaways from our conversation.
Invoca’s AI Solution Measures Revenue Lift From TV and Video Brand Advertising
Unlock the true revenue lift from your TV & video brand advertising. Invoca's AI measures call conversions, proving ROAS and optimizing spend with confidence.
How DIRECTV Connects Digital and Voice to Improve Conversions and Customer Experiences
Learn how DIRECTV works with Invoca, Tealium, and Starcom to connect digital and call data and improve conversions and CX.
What Is Sentiment Analysis? Key Concepts Explained
Learn what sentiment analysis is, key concepts, and how AI and NLP transform customer interactions into business insights.
Customer Sentiment: What It Is and Why You Should Measure It
Discover how measuring customer sentiment boosts loyalty, revenue, and strategy for a better overall customer experience.
More Consumers Are Using Gen AI, What Does It Mean for Your Search Strategy?
In this post, we’ll break down how marketers can adapt to Gen AI search. We’ll dive into recent trends and the tactics that industry leaders are using.
How DIRECTV Achieved Nearly 50% Conversion Rates with Google Ads and Invoca
Drive higher ROI with Google Ads. Learn how DIRECTV achieved nearly 50% conversion rates on phone calls by integrating Invoca's call tracking with Google Ads.
Why Understanding Customer Sentiment Is Essential for Revenue Growth
Learn how customer sentiment analysis with AI helps boost revenue, improve agent coaching, refine scripts, and build lasting customer loyalty.
5 Strategies to Fix Your Call Answer Rate and Stop Losing Revenue
See how your call answer rate stacks up against your competitors. Learn five proven strategies to answer more calls and recapture lost revenue.
Still Measuring Call Duration? Here's What You Should Track Instead.
In this post, we’ll show you why call duration is an inadequate signal to track call outcomes. Learn how marketers use AI to understand the full picture.
AI is Making the Buyer Experience Less Personal. It Should Be the Opposite.
A new survey reveals that consumers believe AI is making the buying experience less personal. Learn what AI experiences consumers want and the ones they don't.
Revenue Execution Hero Spotlight: Lee Mathis
We're putting a spotlight on our most inspiring customers! Today's featured hero is Lee Mathis, Technology Manager at Kinetic by Windstream.
5 Tactics to Improve Phone Lead Rates and ROAS From Google Ads
In this post, we dive into the latest Google Ads phone lead benchmarks across industries, as well as our top tactics to drive more ROAS from this channel.
How 3 Phone Lead Metrics Hold the Key to Crushing Your Marketing Goals
Learn how improving 3 phone-based metrics—lead rate, answer rate, and conversion rate can make big improvements in ROAS and revenue.
Customer Interaction 101: How to Improve and Manage in 2025
Customer interaction shapes every brand touchpoint. Learn how to improve and manage it in 2025.
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What Is Customer Experience Automation (CXA)?
Customer experience automation powers scalable CX. Learn how CXA works and why it matters.
