Recent Posts
35+ AI Marketing Statistics You Need to Know for 2026
See the most important AI marketing trends for 2026, based on original research from Invoca’s latest industry studies.
How AI SMS Messaging Revives Recaptures from Stalled Leads
Revive stalled leads and boost ROI with AI SMS. Learn how Invoca's AI Messaging Agent prevents friction, automates follow-up, and drives immediate conversions.
Call Centre Coaching: 9 Best Practices for Continuous Growth
Explore call centre coaching best practices that improve agent performance and customer satisfaction.
AI Customer Segmentation: Benefits and Strategies
Discover how AI customer segmentation helps personalise marketing and boost engagement.
5 Ways AI Can Shut Down Costly Contact Centre Failures
AI can fix costly contact centre failures. Learn 5 ways Invoca reduces wasted calls, improves agent performance, and boosts customer satisfaction.
Google’s AI Is Calling: Over 300% Increase in Pricing Request Calls to Businesses in November
Google AI call volume for pricing requests spiked 300%. Learn to optimise your contact center, business locations, and AI agents for better conversions.
5 Ways to Drive Higher Quality Phone Leads and Convert More of Them
Drive higher-quality phone leads and boost conversions. Learn 5 top tactics, from optimizing Google Ads to using AI SMS & improving agent call handling.
Transforming Customer Experiences With Buyer Journey Intelligence: The Three Pillars to Drive Results
Unlock better customer experiences with Buyer Journey Intelligence. Learn 3 pillars to transform every interaction, accelerate sales, and build lasting trust.
3 Ways to Convert More Leads with AI SMS Messaging Agents
Convert more leads with AI SMS Messaging Agents. Learn 3 ways Invoca's AI Agent for SMS turns abandoned calls, stalled forms, and cart drops into conversions.
Can Your Business Capitalise on Consumer Indifference to AI Assistance?
Learn why 35% of consumers are indifferent to AI — and how brands can turn neutral buyers into loyal customers with human-centred AI experiences.
Top 17 Call Centre Quality Assurance Best Practices for 2026
Leverage the top call centre quality assurance best practices to improve service quality and efficiency.
Call Centre Service Level: What It Is and How to Improve Yours
Understand call centre service level KPIs, how to improve them, and tools to reduce wait times.
How to Improve Agent Productivity: 9 Proven Strategies
Learn how to improve agent productivity with the right tools, workflows, and performance strategies.
New Report: The Hidden Risks Undermining Your AI Strategy
Our report reveals B2C marketing's biggest risk: sacrificing customer experience for speed. See the data on adoption, confidence gaps, and how to win with data.
Machine Learning Call Centre: The Complete Guide
Learn how a machine learning call centre can boost agent efficiency and customer satisfaction.
5 Takeaways from Our Conversation with Google’s Don Batsford
Learn 5 key insights from Google’s Don Batsford on how AI is reshaping search, personalisation, and marketing in this episode of the Invoca podcast.
How Google AI Mode Will Change Your Search Marketing Strategy
Google AI Mode is fundamentally changing search. Learn the key ranking factors for AI Mode and tips to optimize your strategy in this new landscape.
AI Sentiment Analysis: How It Works and Top Tools
Learn how AI sentiment analysis interprets emotions and enhances customer interactions, and explore top tools for improving customer engagement.
Call Centre Technology: Basics and New Trends for 2025
Explore the call centre technology of 2025 and what’s shaping the future of CX, AI, and performance.
5 Ways to Make Customers Hate Your AI
Creating a truly loathsome AI experience requires dedication, persistence, and a complete disregard for everything your users actually want. Learn how!
5 Takeaways from Our Conversation with Kinetic's CMO and Sales Leader
In this podcast episode, we sat down with Kinetic CMO Cliff Dinwiddie and National VP and Head of Sales Lorenzo Clark. Learn our top 5 takeaways!
Why Fewer Clicks and Better Outcomes are Your New Organic Search Reality
Stop obsessing over raw organic sessions. Adapt your strategy to the zero-click reality and AI Overviews to drive more qualified visits that turn into revenue.
