Recent Posts
How Healthcare Marketers Use AI to Optimize Spend Without Cutting Growth
See how healthcare marketers use AI to connect every patient marketing touchpoint. Optimize ad spend, prove ROI, and drive growth without increasing budget.
Why Many B2C Brands Overestimate Their AI Maturity
82% of B2C brands think they lead in AI adoption, but are struggling with revenue impact. Learn the 3 maturity gaps and 4 steps for real AI readiness.
How to Deal with Angry Customers: Scripts and Best Practices
Learn how to handle angry customers with proven de-escalation best practices and scripts—plus how AI flags high-risk calls for coaching.
Customer Interaction Analytics: What It Is and How to Use It
Customer interaction analytics uses AI to turn calls and chats into insights. Learn how contact centers improve CX, coaching, and revenue at scale.
Why First-Party Conversation Data Is Your AI Advantage
Why AI success in 2026 depends on first-party conversation data. Learn how calls improve CX, ROAS, and brand-safe AI at scale.
18 Ways Multi-Location Brands Drive ROI With Call Tracking
Learn how multi-location brands use call tracking with their Google Search and Performance Max campaigns. See how they drive leads and prove ROI at scale.
Target Your Most Valuable Audience on Reddit and Instagram Using This First-Party Data
Use first-party call data to target your most valuable audiences on Reddit and Instagram. Boost ROAS, conversions, and revenue with Invoca AI.
5 High-Intent Moments to Start Your AI-Powered SMS Free Trial
Learn the best way to get started with AI SMS messaging to start converting more leads and driving more revenue right away.
Call Sentiment Analysis Is Only Half the Story: 4 Scenarios Marketers Need to Track
Learn why sentiment analysis alone falls short for marketers—and how connecting call sentiment with intent and conversion data helps teams drive revenue.
ChatGPT Health Will Reshape the Future of Healthcare Marketing and Patient Acquisition
ChatGPT Health changed patient experience expectations. Learn how healthcare marketing must adapt to this new AI-driven reality for patient acquisition.
How to Reduce Data Latency and Close the Marketing AI to Insight Gap
Learn how to reduce data latency, activate real-time insights, and close the AI to marketing insight gap with faster conversion data and smarter AI.
Call Centre Chatbots: Key Uses, Top 8 Picks & How to Choose
Discover how call centre chatbots and SMS agents boost call centre efficiency, CX, and agent productivity.
Why Instant Engagement Is Critical for Brands to Grow Revenue
Stop losing leads to slow response times. Learn why instant SMS engagement and AI are critical for brands to capture high-intent buyers and grow revenue faster.
Omnichannel Customer Service: What It Is & Why It Matters
Discover how omnichannel customer service helps brands deliver seamless support at every touchpoint.
How AI in Telecom Powers Smarter Customer Connections
Discover how AI in telecom enhances customer service, optimises networks, and prevents fraud.
How Agentic AI Will Reshape Modern Marketing Workflows
Agentic AI is revolutionizing marketing. Learn how AI agents take over execution, align campaigns to revenue, and enable continuous, real-time optimization.
5 Ways to use AI Messaging Agents That Consumers Actually Like
AI chatbots don’t have to frustrate customers. Learn how to deploy AI messaging agents that feel helpful, personal, and customer-friendly.
Why B2C Leadership is Done With AI Experiments and Demanding AI Results
B2C leaders demand AI ROI now. Learn why the AI pilot era is over and how connecting data across the buyer journey is how to drive measurable revenue growth.
Intelligent Contact Centre: How It Works, Benefits & Key Features
Learn how an intelligent contact centre uses AI to improve CX, boost efficiency, and support agents.
Why AI SMS Messaging Is Now a Critical Revenue Channel for B2C Brands
Turn SMS from a basic channel into a revenue engine. See how AI SMS agents provide instant answers, qualify leads, and drive conversions for B2C brands.
Agentic AI is the Next Evolution Beyond Predictive and Generative AI
Agentic AI goes beyond Generative and Predictive AI. Learn how autonomous AI systems break down complex goals, make decisions, and execute multi-step processes.
35+ AI Marketing Statistics You Need to Know for 2026
See the most important AI marketing trends for 2026, based on original research from Invoca’s latest industry studies.
