Ian Dailey

Here's how you can use call tracking and conversational analytics to make your marketing campaigns more efficient and get more from reduced ad budgets.

Learn how to use call tracking data to optimize marketing campaigns for higher-quality calls.

As you vet the best call tracking solution, you’ll probably have questions. We've heard them all, and these are most important to ask when evaluating vendors.

Learn how Invoca aligns marketing and sales teams with shared data to create connected buying experiences, improve close rates and accelerate revenue growth.

Learn how the contact center can route calls more efficiently with digital intent data and conversation intelligence.

Bridging the online-offline divide that occurs when clients call, marketers must decide on call tracking or intelligence. There are some important differences.