Blair Symes
Senior Director, Product Marketing
Performance Marketing
14 Quick Tips To Drive More Insurance Leads From Facebook
Learn how insurance marketers are using Facebook ads to start more phone conversations, acquire more new customers, and boost their marketing ROI.
Performance Marketing
20 Questions to Ask for Advertising Success
Ready to plan your next marketing campaign? Here are 20 advertising questions you should always ask to ensure your campaign is successful.
Performance Marketing
23 Strategies to Improve Organic Search Rankings on Google
Want to improve your organic search engine rankings on Google? These 23 strategies can help you lay the foundation for increasing organic traffic.
Conversation Intelligence
How IVRs Improve Caller Experiences and Conversion Rates for Multi-Location Businesses
Learn how to improve IVR interactive voice response systems to improve conversion rates and caller experience for multi-location businesses and franchises.
Conversation Intelligence
Multi-Location and Franchise Brands Improve CX and Conversions With Invoca
See how multi-location businesses and franchises improve customer experiences and conversion rates with Invoca conversation intelligence.
Marketing Analytics
9 Marketing Strategies to Convert More Callers to Customers
Learn how to use conversation intelligence to improve the online and offline customer experience to convert more leads into customers.
Call Tracking
How to Drive and Convert More Phone Leads From Google My Business
Google My Business is one of the biggest drivers of local leads. Learn the strategies multi-location marketers use to increase call conversions from GMB.
Conversation Intelligence
How to Enhance Google Ads Data-Driven Attribution With Phone Call Conversions
See how to improve Google Ads attribution Google Data-Driven Attribution for phone call conversions and smart bidding. DDA now works with more conversion types.
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What Is Dynamic Number Insertion (DNI) and How Does It Help Marketing?
Dynamic number insertion (DNI) enables businesses to attribute the phone calls generated from their digital advertising - with fewer phone numbers.
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