Blair Symes

Senior Director, Product Marketing
Conversation Intelligence

Multi-Location and Franchise Brands Improve CX and Conversions With Invoca

See how multi-location businesses and franchises improve customer experiences and conversion rates with Invoca conversation intelligence.
Call Tracking

How to Drive and Convert More Phone Leads From Google My Business

Google My Business is one of the biggest drivers of local leads. Learn the strategies multi-location marketers use to increase call conversions from GMB.
Conversation Intelligence

How to Enhance Google Ads Data-Driven Attribution With Phone Call Conversions

See how to improve Google Ads attribution Google Data-Driven Attribution for phone call conversions and smart bidding. DDA now works with more conversion types.
Marketing Analytics

9 Marketing Strategies to Convert More Callers to Customers

Learn how to use conversation intelligence to improve the online and offline customer experience to convert more leads into customers. 
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What Is Dynamic Number Insertion (DNI) and How Does It Help Marketing?

Dynamic number insertion (DNI) enables businesses to attribute the phone calls generated from their digital advertising - with fewer phone numbers.
Call Tracking

5 Essential Marketing Strategies for Call Conversions

Marketing leaders are making it easy for consumers to engage in conversation with their businesses over the phone. Here are 5 essential strategies.
Performance Marketing

12 Quick Tips To Drive More Insurance Leads From Facebook

Learn how insurance marketers are using Facebook ads to start more phone conversations, acquire more new customers, and boost their marketing ROI.
Performance Marketing

15 Strategies to Improve Organic Search Rankings on Google

Want to improve your organic search engine rankings on Google? These 15 strategies can help you lay the foundation for increasing organic traffic.

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