Blair Symes

Learn how insurance marketers are using Facebook ads to start more phone conversations, acquire more new customers, and boost their marketing ROI.

Ready to plan your next marketing campaign? Here are 20 advertising questions you should always ask to ensure your campaign is successful.

Want to improve your organic search engine rankings on Google? These 23 strategies can help you lay the foundation for increasing organic traffic.

Learn how to improve IVR interactive voice response systems to improve conversion rates and caller experience for multi-location businesses and franchises.

See how multi-location businesses and franchises improve customer experiences and conversion rates with Invoca conversation intelligence.

Learn how to use conversation intelligence to improve the online and offline customer experience to convert more leads into customers. 

Google My Business is one of the biggest drivers of local leads. Learn the strategies multi-location marketers use to increase call conversions from GMB.

See how to improve Google Ads attribution Google Data-Driven Attribution for phone call conversions and smart bidding. DDA now works with more conversion types.

Dynamic number insertion (DNI) enables businesses to attribute the phone calls generated from their digital advertising - with fewer phone numbers.