Recent Posts

We analyzed over 60 million phone calls — the findings reveal surprising insights about how businesses handle this crucial customer touchpoint.

Invoca was named a Strong Performer in the Forrester Wave™: Conversation Intelligence Solutions For Contact Centers, Q2 2025 report. Learn more.

If you're looking for an edge in this new SEO world, phone calls to your business are your secret weapon. Learn why they matter and how to drive them.

How Invoca's acquisition of Symbl.ai enables agentic AI capabilities to orchestrate the buying experience across digital, voice, and messaging channels.

Learn about Customer Satisfaction Score (CSAT) and best practices to improve customer happiness.

Learn how to measure Customer Effort Score (CES) and strategies to enhance customer satisfaction.

Learn how customer experience analytics help businesses optimize touchpoints through customer data.

We're putting a spotlight on our most inspiring customers! Today’s featured hero is Elliot Johnson, CMO at Angel Reyes and Associates.

We're putting a spotlight on our most inspiring customers! Today’s featured hero is Matt Eaves, VP of Digital Marketing at University Hospitals.

See how Invoca's latest contact center AI innovations enable businesses to provide exceptional buyer experiences, convert more leads, and improve efficiency.

Learn how to improve your Google Ads ROAS and drive more high-quality leads with these tactics from the experts at Google and Invoca.

Learn how Invoca PreSense enhances contact center performance by connecting real-time data on callers’ digital activity with Genesys Cloud.

Boost retention with customer experience marketing. Learn key strategies to align with customer expectations and enhance engagement with AI-driven tools.

Learn how to optimize call center productivity with proven strategies to boost agent performance and elevate customer satisfaction.

Marketing leaders can no longer ignore the AI hype. Learn what explainable AI is and why it should be a key factor in your vendor selection process.

We held a roundtable featuring leaders from Nemours Children's Health, Cincinnati Children's, Banner Health, and more. Learn our top takeaways!

CMOs that use AI to personalize experiences see dramatic improvements in engagement, conversion rates, and customer retention. Learn how you can get started.

What is a good CPC? Discover industry benchmarks and how to optimize your Google Ads campaigns for better ROI and lower costs per click.

Understand the AHT meaning in contact centers, how it impacts customer satisfaction, and discover strategies to measure and reduce handle time.

Learn key contact center compliance requirements, their impact on operations, and strategies to stay compliant while ensuring customer trust.

CMOs are under more pressure than ever to show their impact on the bottom line. Learn how you can use new AI tools to drive more revenue — and prove it.

Understand cost per acquisition (CPA), how it impacts marketing strategies, and ways to optimize campaigns for lower customer acquisition costs.

Discover how an omnichannel contact center enhances customer experience with seamless support across voice, chat, email, and social in 2025.

Learn how to craft effective call center scripts with best practices and real-world examples to boost customer interactions and agent efficiency.