Recent Posts

Is your YouTube advertising budget under pressure? Learn how to drive more leads from your campaigns and prove your results with call tracking.

We analyzed 60 million phone calls to discover how often businesses are correctly handling phone leads. See how your contact center stacks up!

We're putting a spotlight on our most inspiring customers! Today’s featured hero is Dan Williams, Chief Revenue Officer at 3 Day Blinds.

Learn what call flow is, why it matters in customer service, and how to improve support outcomes with best practices.

Learn how call center monitoring improves performance, customer satisfaction, and efficiency.

Discover customer service vs. customer experience differences, how they relate, and why both are vital to brand loyalty.

We analyzed over 60 million phone calls — the findings reveal surprising insights about how businesses handle this crucial customer touchpoint.

Invoca was named a Strong Performer in the Forrester Wave™: Conversation Intelligence Solutions For Contact Centers, Q2 2025 report. Learn more.

If you're looking for an edge in this new SEO world, phone calls to your business are your secret weapon. Learn why they matter and how to drive them.

How Invoca's acquisition of Symbl.ai enables agentic AI capabilities to orchestrate the buying experience across digital, voice, and messaging channels.

Learn about Customer Satisfaction Score (CSAT) and best practices to improve customer happiness.

Learn how to measure Customer Effort Score (CES) and strategies to enhance customer satisfaction.

Learn how customer experience analytics help businesses optimize touchpoints through customer data.

We're putting a spotlight on our most inspiring customers! Today’s featured hero is Elliot Johnson, CMO at Angel Reyes and Associates.

We're putting a spotlight on our most inspiring customers! Today’s featured hero is Matt Eaves, VP of Digital Marketing at University Hospitals.

See how Invoca's latest contact center AI innovations enable businesses to provide exceptional buyer experiences, convert more leads, and improve efficiency.

Learn how to improve your Google Ads ROAS and drive more high-quality leads with these tactics from the experts at Google and Invoca.

Learn how Invoca PreSense enhances contact center performance by connecting real-time data on callers’ digital activity with Genesys Cloud.

Boost retention with customer experience marketing. Learn key strategies to align with customer expectations and enhance engagement with AI-driven tools.

Learn how to optimize call center productivity with proven strategies to boost agent performance and elevate customer satisfaction.

Marketing leaders can no longer ignore the AI hype. Learn what explainable AI is and why it should be a key factor in your vendor selection process.

We held a roundtable featuring leaders from Nemours Children's Health, Cincinnati Children's, Banner Health, and more. Learn our top takeaways!

CMOs that use AI to personalize experiences see dramatic improvements in engagement, conversion rates, and customer retention. Learn how you can get started.

What is a good CPC? Discover industry benchmarks and how to optimize your Google Ads campaigns for better ROI and lower costs per click.