Recent Posts

We're putting a spotlight on our most inspiring customers! Today's featured hero is Lee Mathis, Technology Manager at Kinetic by Windstream.

In this post, we dive into the latest Google Ads phone lead benchmarks across industries, as well as our top tactics to drive more ROAS from this channel.

Learn how improving 3 phone-based metrics—lead rate, answer rate, and conversion rate can make big improvements in ROAS and revenue.

Customer interaction shapes every brand touchpoint. Learn how to improve and manage it in 2025.

Customer experience automation powers scalable CX. Learn how CXA works and why it matters.

Insurance customer experience is changing; discover crucial tips to improve CX and reduce churn.

Discover how a customer experience strategy can build loyalty, drive satisfaction, and boost retention.

See top customer experience examples across industries and learn how leading brands deliver standout service moments.

Explore customer journey touchpoints, their role in engagement, and how to identify and optimize them across channels.

AI can unlock a wealth of insights from every phone conversation. Learn how sentiment data can help you improve search, email, social advertising, and more.

Our survey of 1,000 US and UK consumers uncovered how people really feel about AI. Check out this blog post to learn if you're meeting your customers' needs.

Is your YouTube advertising budget under pressure? Learn how to drive more leads from your campaigns and prove your results with call tracking.

We analyzed 60 million phone calls to discover how often businesses are correctly handling phone leads. See how your contact center stacks up!

We're putting a spotlight on our most inspiring customers! Today’s featured hero is Dan Williams, Chief Revenue Officer at 3 Day Blinds.

Learn what call flow is, why it matters in customer service, and how to improve support outcomes with best practices.

Learn how call center monitoring improves performance, customer satisfaction, and efficiency.

Discover customer service vs. customer experience differences, how they relate, and why both are vital to brand loyalty.

We analyzed over 60 million phone calls — the findings reveal surprising insights about how businesses handle this crucial customer touchpoint.

Invoca was named a Strong Performer in the Forrester Wave™: Conversation Intelligence Solutions For Contact Centers, Q2 2025 report. Learn more.

If you're looking for an edge in this new SEO world, phone calls to your business are your secret weapon. Learn why they matter and how to drive them.

How Invoca's acquisition of Symbl.ai enables agentic AI capabilities to orchestrate the buying experience across digital, voice, and messaging channels.

Learn about Customer Satisfaction Score (CSAT) and best practices to improve customer happiness.

Learn how to measure Customer Effort Score (CES) and strategies to enhance customer satisfaction.

Learn how customer experience analytics help businesses optimize touchpoints through customer data.