Laurence Santy

These stats show the impact of bad alignment between sales and marketing teams and how well-aligned sales and marketing teams drive success and more revenue.

Conversation Intelligence is reshaping how Telcos are adapting to digitization. Here's how this technology provides an edge in the new customer-centric world.

The more calls you get the better right? Not quite. Too many calls can be harmful. Here're 6 reasons why your call volume may be out of control & how to tame it

As the financial services industry goes digital, it’s clear that human interaction will still play a large role. Learn why phone call experiences are critical.

Many brand-based problems have stemmed from not being human enough. It may sound counterintuitive, but AI can help your brand feel more human.

Here is how you can use call tracking to get attribution for sales that happen over the phone that were driven by your digital marketing.

How does Invoca’s call tracking and analytics software work? Signal AI to analyzes phone calls in real-time and get immediate insights into call outcomes.

Learn how you can invest in AI to automate processes, crunch data to gain business insights, and deliver seamless experiences.

The shady days of affiliate marketing are waning, but it takes more to instill confidence in partners. To rebuild trust, we must actively work to detect fraud.