Laurence Santy

The shady days of affiliate marketing are waning, but it takes more to instill confidence in partners. To rebuild trust, we must actively work to detect fraud.

The insurance industry is using AI for marketing, smart insurance products, fraud prevention, and more. Learn how it’s transforming the industry in this post.

One of the most preferred methods for a customer to reach out to businesses is via phone. Learn seven tips that can optimize your website to get calls.

Lead tracking is the process of understanding the activity of potential customers. Learn why it's important and how it can you align with your sales team.

If you're not using Microsoft Advertising and Bing, you might be taking a ding to your bottom line. Here is why you should be using Bing Ads, too.

An incredible amount of hype and false rumors surround AI in 2023. Learn 11 things AI can and can’t do, so far.

Marketers are making strides in personalizing digital experiences, but what about phone calls? Learn how to create seamless call experiences in this post.

69% of marketers achieved the greatest ROI with social media marketing last year. Get the top tips on how to create paid social campaigns that stand out.

Omnichannel marketing ensures customers receive a consistent experience across all online and offline channels. Learn how to prepare your strategy for 2023.