Laurence Santy

Multi-touch marketing attribution is crucial for campaign optimization. Learn the top attribution models every marketer needs to know.

An incredible amount of hype and false rumors surround AI in 2025. Learn 15 things AI can and can’t do, so far.

Learn how you can invest in AI to automate processes, crunch data to gain business insights, and deliver seamless experiences.

Conversation Intelligence is reshaping how Telcos are adapting to digitization. Here's how this technology provides an edge in the new customer-centric world.

Callers have higher expectations for customer service than ever. Learn 6 phone skills that will help your sales team delight customers and convert more leads.

The insurance industry is using AI for marketing, smart insurance products, fraud prevention, and more. Learn how it’s transforming the industry in this post.

Omnichannel marketing ensures customers receive a consistent experience across all online and offline channels. Learn how to prepare your strategy for 2025.

If you're an acquisition marketer, you should be familiar with attribution. Without it, you have no visibility into which marketing channels & campaigns perform

The more calls you get the better right? Not quite. Too many calls can be harmful. Here're 6 reasons why your call volume may be out of control & how to tame it