Invoca has given us complete visibility into the campaigns driving each call as well as what happens on those calls. It’s enabled us to get a higher return on our ad dollars and prove our full ROI.
With Invoca call tracking, marketers can:
When you know what’s driving calls, you have the insights to measure marketing performance and make powerful optimizations across all marketing channels.
With Invoca, you can tie each call to the marketing touchpoint that drove it including:
Marketers need to know more than if a campaign drove a call. That doesn’t tell the whole story — for example, what if you’re wasting your budget driving non-sales related calls? That’s why Invoca’s AI measures the quality of the calls you’re driving — not just the quantity.
Invoca’s real-time integrations enable you to activate conversion data from phone calls in virtually any ad platform. Automatically optimize your campaigns and keyword bidding to decrease your CPA, increase conversion rates, and drive more revenue — all while reducing manual processes and data exports.
