Digital Marketing
What Is Marketing Data? Importance, Types, and Use Cases
Explore the power of marketing data to boost your business strategy, enhance customer understanding, and drive targeted campaigns for better ROI.
12 Quick Tips to Optimize Paid Social Campaigns
69% of marketers achieved the greatest ROI with social media marketing last year. Get the top tips on how to create paid social campaigns that stand out.
Google Keeps Third-Party Cookies in Chrome, but Marketers Should Focus on First-Party Data Anyway
Third-party cookies remain active in Chrome for now, but here's why marketers must stay focused on utilizing first-party data.
How to Improve Lead Quality for a Better ROI
Discover actionable tips and best practices for enhancing lead quality to maximize your return on investment (ROI) and convert leads.
2024 Marketing Budget: Key Trends Influencing Your Spend
Discover insights on technology, AI, and the shifting digital landscape, with expert tips on preparing and optimizing your 2024 marketing budget strategy.
4 Steps to Maximize Lead Value Instead of Lead Volume
Learn how to optimize your marketing strategy to drive more ROAS and revenue, not just more lead volume.
Why Data-Driven Marketers Shouldn’t Be OK with Guessing About Call Conversions
You have your online conversion funnel down to a science, but are you still guessing about call conversions? Learn why this approach harms your marketing ROI.
Videos
What Can You Do with Invoca Conversation Intelligence?
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How Invoca Signal Discovery Works
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Our customers talk about the value of Invoca
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How VITAS Healthcare uses Invoca
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