Digital Marketing
Why Marketing Leaders Need to Invest in AI Personalization in 2025
CMOs that use AI to personalize experiences see dramatic improvements in engagement, conversion rates, and customer retention. Learn how you can get started.
What Is a Good CPC? Key Benchmarks for Businesses
What is a good CPC? Discover industry benchmarks and how to optimize your Google Ads campaigns for better ROI and lower costs per click.
88% of CMOs Are Responsible for a Revenue Goal — Here’s How to Exceed It
CMOs are under more pressure than ever to show their impact on the bottom line. Learn how you can use new AI tools to drive more revenue — and prove it.
40+ Voice Search Stats You Need to Know in 2025
The world of voice search is exploding 2025. Read the top voice search statistics digital marketers need to know in this changing landscape.
Data-Driven Marketing Trends for 2025: Why You Need to Update Your Strategy
In 2025, marketers are capturing more data than ever before. Learn how to use it to personalize experiences and boost ROI.
What Marketers Need to Know About 1st, 2nd, and 3rd-Party Data
With the right technology, marketers can collect consumer data from every touchpoint. Does your team have the right mix of data to meet its goals?
Cost Per Acquisition: What It Is and How It’s Used in Marketing
Understand cost per acquisition (CPA), how it impacts marketing strategies, and ways to optimize campaigns for lower customer acquisition costs.
Videos
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