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Blog
Recent Posts
Call Tracking
by
Debby Haynam
See Why These Marketers Use Call Tracking and Conversational Analytics
Seven marketers describe how they use call tracking and conversational analytics software to optimize their marketing efforts. Learn more.
Healthcare
by
Owen Ray
How VITAS Healthcare Uses Call Tracking to Maximize Digital Marketing ROI
Learn how VITAS Healthcare uses Invoca’s AI-powered call tracking software to gain a better understanding of inbound call data to boost marketing ROI.
Call Tracking
by
Stacey Watkins
Know the Unknown with Signal Discovery Conversational Analytics
Signal Discovery AI-powered conversational analytics helps marketers access new first-party data & get a complete view into their customer conversations.
Marketing Analytics
by
Owen Ray
Using Conversational AI to Connect the Online to Offline Buying Experience
Learn how artificial intelligence can deliver smarter customer insights, resulting in more effective search, social, and display ad campaigns.
AI
by
Owen Ray
What Is Conversation Analytics? Practical Applications & Benefits
Learn how conversation analytics can benefit your business. Explore practical applications to improve customer service and drive growth.
Call Tracking
by
Justin Bell
How Invoca is Fighting Call Fraud and Robocalls in 2020
Robocalls, toll-free pumping, & call fraud cost businesses and consumers billions & kill call center productivity. Here's how Invoca is fighting call fraud.
Invoca News
by
Stacey Watkins
Invoca Named Tealium's First Strategic Partner in its New Partner Program
The integration provides a bi-directional integration that gives Invoca and Tealium users access to richer data to orchestrate better customer experiences.
Invoca News
by
Nancy Steele
Six Years Running: Invoca Maintains #1 Position in G2's Enterprise Call Tracking Rankings
Invoca has been named the enterprise call tracking leader in the G2 Enterprise Grid Report for Inbound Call Tracking for over six years running.
Healthcare
by
Debby Haynam
How University Hospitals Uses Invoca to Boost Marketing Efficiency and Improve Patient Experience
University Hospitals receives over 400,000 inbound calls per month. Making sure patients are connected with the right doctors and facilities is the priority.
Call Tracking
by
Owen Ray
Hassle-Free Call Tracking For Multi-Location Marketers
Using call tracking & analytics in businesses with multiple locations used to be a huge pain. Invoca's exclusive solution makes call tracking easy.
Invoca News
by
Debby Haynam
Aerospace Engineer Turned Sales Engineer — How This Invoca Employee Found a Fulfilling Career
Daniel Dubinsky joined us over four years ago. With his background in aerospace engineering, he quickly became a sought-after source of technical information.
Call Tracking
by
Laurence Santy
Closed-Loop Attribution: Why You Need it, How to Get It
If you're an acquisition marketer, you should be familiar with attribution. Without it, you have no visibility into which marketing channels & campaigns perform
Healthcare
by
Debby Haynam
How a Healthcare Provider Uses Invoca to Increase Marketing ROI and Reduce CPC
DispatchHealth knows how important understanding the customer journey is to marketing success. Data-driven decisions empower them to optimize campaigns.
Marketing Analytics
by
Debby Haynam
How Digital Innovations Bring Shoppers Back In-Store
Brands are making digital innovations that bring the convenience of online shopping to physical locations.
Call Tracking
by
Amber Tiffany
10 Marketing Insights Hiding in Your Call Analytics
AI-powered call tracking & analytics can help you drive high-quality calls and optimize offline conversion & reveal things about your customers you’d never know
AI
by
Debby Haynam
How These 3 Brands are Winning at Emotionally Intelligent Customer Experiences
EQ is key to customer acquisition & retention as half of buyers are ready to walk away from brands after bad experiences so good customer experience is critical
Performance Marketing
by
Laurence Santy
8 Types of Affiliate Marketing Fraud — and How to Avoid It
The shady days of affiliate marketing are waning, but it takes more to instill confidence in partners. To rebuild trust, we must actively work to detect fraud.
AI
by
Jane Irene Kelly
AR Can Transform Customer Service by Elevating Human-to-Human Interactions
AR technology, which merges what we see in the physical world with the 3D features of the virtual world, should be getting a lot more attention,
Invoca News
by
Laura Schierberl
Employee Spotlight: Nancy Steele, Customer Champion & Employee Mentor
Nancy Steele is one of those people and her dedication to our customers -- and to the employees on Invoca's customer success team -- is unmatched.
Call Tracking
by
Ian Dailey
The 10 Most Important Questions to Ask Call Tracking Vendors
As you vet the best call tracking solution, you’ll probably have questions. We've heard them all, and these are most important to ask when evaluating vendors.
Paid Search
by
Owen Ray
10 Killer PPC Tactics Every Marketer Needs to Know
Check out these 10 paid search tips and tricks from Invoca and the PPC pros and Media Experts to learn how to create the most effective PPC campaigns.
Call Tracking
by
Maria Bruno
How Invoca Call Tracking Works With Your Marketing Tech Stack
Thru native martech integrations, Invoca adds call analytics data to your martech tools. We’ll walk thru popular digital tools & how our call tracking fits in.
AI
by
Laura Schierberl
Insurance Industry Must Apply Voice AI with a Human Touch
In the past year, smart speakers have become the fastest-growing category of consumer tech and a mainstream way for people to interact with brands.
AI
by
Laurence Santy
AI for the Customer Experience: Benefits, Challenges, and 10 Examples
Learn how you can invest in AI to automate processes, crunch data to gain business insights, and deliver seamless experiences.
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