AI
Learn how marketers are using artificial intelligence, machine learning, and AI-powered call tracking to inform their marketing strategies.

What Makes Invoca the Best Conversation Intelligence AI for Marketing and Contact Centers
Learn what makes Invoca the best conversation intelligence software for marketing and contact centers. Advanced AI, ease of use, and accuracy make Invoca #1.

Conversational Analytics: The Future of First-Party Marketing Data
Conversational analytics is a powerful source of first-party data. Learn how marketers are capturing this data from phone calls and using it to boost revenue.

How Hospitality Marketers Can Connect Anonymous Web Traffic to Callers
Learn how travel and hospitality marketers can connect web visits, ad clicks, and other online activities to phone calls to get full attribution.

Report: Marketers to Invest More in AI in 2024, but Are They Overestimating Their AI Skills?
See how marketers will use AI in 2024 in this new report. Learn why investment in AI will increase in 2024 and marketers are optimistic about the future of AI.

8 Ways to Increase Revenue Through Your Contact Center
Learn how you can drive more revenue from the contact center and provide superior customer service with AI-powered quality assurance.

How to Build Stronger Customer Profiles with AI
Marketers are using AI to build customer profiles, resulting in precise ad targeting and customization. This customization drives ROI and loyalty.

Automotive Digital Advertising: Boost Your Results with AI
Automotive digital advertising is more competitive than ever. Gain an edge by using AI to capture actionable first-party insights from phone conversations.