AI
Learn how marketers are using artificial intelligence, machine learning, and AI-powered call tracking to inform their marketing strategies.
How AI Is Transforming the Insurance Industry
The insurance industry is using AI for marketing, smart insurance products, fraud prevention, and more. Learn how it’s transforming the industry in this post.
How to Use AI to Get Attribution for Marketing-Driven Phone Calls
Learn how to get attribution for customer phone calls driven by digital marketing by using conversation intelligence AI and call tracking.
Why Invoca Signed the Ethics & Integrity Charter for LLM-Based AI
At Invoca, we understand the importance of building trust with our customers and creating ethical AI systems that benefit everyone.
How to Build Stronger Customer Profiles with AI
Marketers are using AI to build customer profiles, resulting in precise ad targeting and customization. This customization drives ROI and loyalty.
What Are Chatbots and Are Consumers Ready to Talk to Them?
The next generation of voice- and text-based chatbots are more human. But are consumers ready to talk to bots? Are they always a viable substitute for a human?
What Is Bard and What Does It Mean for Search Marketing?
At Google's "Live from Paris" Event, they announced their latest AI innovation, Bard. Learn what this new technology means for search marketers.
11 Things AI Can — and Can't Do (So Far)
An incredible amount of hype and false rumors surround AI in 2023. Learn 11 things AI can and can’t do, so far.
Videos
What Can You Do with Invoca Conversation Intelligence?
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How Invoca Signal Discovery Works
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Our customers talk about the value of Invoca
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How VITAS Healthcare uses Invoca
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