Learn how marketers are using artificial intelligence, machine learning, and AI-powered call tracking to inform their marketing strategies.
8 AI and Data Science Buzzwords Marketers Need to Know Now
Artificial Intelligence (AI) and data science has a unique and sometimes confusing nomenclature. Here’s an AI term glossary to define the most common AI terms.
How AI Helps Marketers Build Customer Profiles and Drive Revenue
Marketers are using AI to build customer profiles, resulting in precise ad targeting and customization. This customization drives ROI and loyalty.
The State of Data-Driven Marketing in 2021: Why You Need to Update Your Strategy
In 2021, marketers are capturing more data than ever before. Learn how to use it to personalize experiences and boost ROI.
3 Ways Marketers Can Use AI to Drive Paid Media Results
Learn how to use AI tools like conversation intelligence to get visibility into the buying journey, reduce wasted ad spend, and gain new customer insights.
How AI Improves Customer Service Processes
AI is improving customer service experiences and reshaping how businesses implement customer service processes across their organization. Learn more.
How to Optimize Digital Customer Experiences with Conversation Intelligence
Learn how to use Invoca conversation intelligence software to get data from customer conversations to improve the experience on your website.
Invoca Named A Leader in Opus Conversational Intelligence Report
Opus Research has named Invoca call tracking and conversational analytics a Leader in its 2020 Conversational Intelligence report. Learn more here.
Using Conversational AI to Connect the Online to Offline Buying Experience
Learn how artificial intelligence can deliver smarter customer insights, resulting in more effective search, social, and display ad campaigns.