AI

In 2022, marketers are capturing more data than ever before. Learn how to use it to personalize experiences and boost ROI.

Conversational analytics is a powerful source of first-party data. Learn how marketers are capturing this data from phone calls and using it to boost revenue.

Marketers are using AI to build customer profiles, resulting in precise ad targeting and customization. This customization drives ROI and loyalty.

Artificial Intelligence (AI) and data science has a unique and sometimes confusing nomenclature. Here’s an AI term glossary to define the most common AI terms. 

Learn how to use AI tools like conversation intelligence to get visibility into the buying journey, reduce wasted ad spend, and gain new customer insights.

AI is improving customer service experiences and reshaping how businesses implement customer service processes across their organization. Learn more.

Learn how to use Invoca conversation intelligence software to get data from customer conversations to improve the experience on your website.

Opus Research has named Invoca call tracking and conversational analytics a Leader in its 2020 Conversational Intelligence report. Learn more here.

Learn how artificial intelligence can deliver smarter customer insights, resulting in more effective search, social, and display ad campaigns.