Learn how marketers are using artificial intelligence, machine learning, and AI-powered call tracking to inform their marketing strategies.
Using Conversational AI to Connect the Online to Offline Buying Experience
Learn how artificial intelligence can deliver smarter customer insights, resulting in more effective search, social, and display ad campaigns.
Improve Your Automotive Digital Advertising Strategy with AI
Gain new marketing and customer insights by utilizing AI in your automotive digital advertising strategy.
How to Optimize Digital Marketing Campaigns with Call Tracking and Analytics in 4 Steps
Learn how to use call tracking data to optimize marketing campaigns for higher-quality calls.
Data-Driven Marketing Trends for 2022: Why You Need to Update Your Strategy
In 2022, marketers are capturing more data than ever before. Learn how to use it to personalize experiences and boost ROI.
Why Conversational Analytics Is the Future of First-Party Marketing Data
Conversational analytics is a powerful source of first-party data. Learn how marketers are capturing this data from phone calls and using it to boost revenue.
How AI Helps Marketers Build Customer Profiles and Drive Revenue
Marketers are using AI to build customer profiles, resulting in precise ad targeting and customization. This customization drives ROI and loyalty.
8 AI and Data Science Buzzwords Marketers Need to Know Now
Artificial Intelligence (AI) and data science has a unique and sometimes confusing nomenclature. Here’s an AI term glossary to define the most common AI terms.
How AI Improves Customer Service Processes
AI is improving customer service experiences and reshaping how businesses implement customer service processes across their organization. Learn more.
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