Learn how marketers are using artificial intelligence, machine learning, and AI-powered call tracking to inform their marketing strategies.
Using Conversational AI to Connect the Online to Offline Buying Experience
Learn how artificial intelligence can deliver smarter customer insights, resulting in more effective search, social, and display ad campaigns.
AI-Based Conversational Analytics: Why It's the Future for First-Party Marketing Data
Regulations are constricting third-party consumer data sources & first-party data is more important than ever. See why conversational analytics is the key.
Conversations Are Eating the World: Takeaways from Dreamforce
It was a hectic week at Dreamforce, as all things Salesforce and cloud computing take over the city of San Francisco in annual tradition.
See How YDesign Group Uses Invoca to Boost its ROAS
Using Invoca with Adobe Experience Cloud to shine a light on paid search.
Can Brands Automate a Human Connection?
Emotionally connected customers are more than twice as valuable over their lifetime as highly satisfied customers who don’t feel such a connection.
4 Common Brand-Based Problems Marketers Can Solve with AI
Many brand-based problems have stemmed from not being human enough. It may sound counterintuitive, but AI can help your brand feel more human.
Google Marketing Live 2019 Keynote - Machine Learning to Drive Google Ads Advancement
Google says mobile will continue to dominate (duh) but ML advancements will bring big changes to Google Ads and search marketing.
How Brand Building is Changing in the Age of Voice
The effect of smart speakers and personal digital assistants in smartphones, PCs, car dashboards, and IoT devices will be unprecedented.