Jane Irene Kelly
Business and Technology Writer
AI
How AI Improves Customer Service Processes
AI is improving customer service experiences and reshaping how businesses implement customer service processes across their organization. Learn more.
Conversation Intelligence
How to Track Calls and Conversions from Facebook Ads
Learn how to identify social ads that drive calls and use call data to reach and convert more high-value target customers by using conversation intelligence.
Marketing Analytics
How Changes to Google Featured Snippets Hurt SEO and Why You Shouldn't Care
Learn how changes to Google Featured Snippets can hurt click-through rates - and why you still want to get the featured snippet anyway.
Call Tracking
What Is Lead Tracking — and Why It's Critical to Your Marketing Campaigns
Invoca outlines the lead & call tracking process and explains why it's more important in 2020 marketing campaigns than ever before. Learn more.
Paid Search
Top Tips for Creating Effective Google Responsive Search Ads
Responsive search ads let you create ads that adapt to show more text, and more relevant messages, to your customers. Here's how to make RSAs more effective.
Call Tracking
How to Drive More Sales and Revenue with Your Facebook Ads
Check out this handy checklist to boost your return on ad spend (ROAS) and sales from your Facebook ads and optimize all your Facebook ad campaigns.
Call Tracking
How to Make Advertising Work on YouTube
Learn how to make your YouTube advertising better and use call tracking to get attribution for YouTube ads that drive sales calls.
AI
Google Marketing Live 2019 Keynote - Machine Learning to Drive Google Ads Advancement
Google says mobile will continue to dominate (duh) but ML advancements will bring big changes to Google Ads and search marketing.
Paid Search
5 Ways to Use AI to Make Your PPC Ads More Effective
Amplifying your PPC spending is probably a good move, given that the industry average return on Google PPC ads is nearly 2:1.
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