Jane Irene Kelly
Business and Technology Writer
Marketing Analytics
Marketing Efficiency: 7 Tips to Spend Smarter and Boost ROI
Are you facing a squeeze on your marketing budget in the year ahead? Learn our top tips to spend smarter and boost your ROI amid economic headwinds.
Automotive
8 Car Dealership Advertising Ideas for Getting More Customers
Running out of innovative car dealership marketing ideas? Invoca has you covered — learn 8 automotive marketing strategies you might not have considered.
Automotive
How to Use Automotive Digital Marketing to Grow Your Business
A strong automotive digital marketing strategy can supercharge your return on investment. Learn the most important marketing skills you need in your toolbox.
General
What Is the Voice of the Customer (VoC)?
This blog takes a closer look at what the voice of the customer is, why it’s important, and how you can lay the groundwork for a successful VoC program.
Automotive
SEO for Automotive Industry: Everything You Need to Know
SEO is a must to improve sales and raise brand awareness in the automotive industry. Learn the SEO fundamentals and how to craft a strategy for your business.
General
Customer Care: Definition, Importance, and 5 Essential Tips
Customer care is how you help customers feel a sense of connection with and positivity about your brand, products, and services. Learn more in this post.
AI
The Future of Marketing: Predicting Consumer Behavior with AI
Predicting what consumers want and need is an ongoing imperative for marketers. Artificial intelligence (AI) could make that job much easier. Learn more.
General
15 Customer Service Tips You Need to Succeed in 2023
Consumer expectations about the customer experience (CX) have never been higher. Learn 15 quick tips to enhance your customer service strategy in 2023.
Automotive
The Definitive Guide to Automotive PPC
Pay-per-click (PPC) advertising can have a significant impact on your dealership marketing program. Learn the latest strategies to drive more revenue from PPC.
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