Jane Irene Kelly

Learn how changes to Google Featured Snippets can hurt click-through rates - and why you still want to get the featured snippet anyway.

Invoca outlines the lead & call tracking process and explains why it's more important in 2020 marketing campaigns than ever before. Learn more.

Responsive search ads let you create ads that adapt to show more text, and more relevant messages, to your customers. Here's how to make RSAs more effective.

Check out this handy checklist to boost your return on ad spend (ROAS) and sales from your Facebook ads and optimize all your Facebook ad campaigns.

Here's how you can expand your marketing audience and target new high-intent customers by creating lookalike audiences using your call tracking data.

Learn how to make your YouTube advertising better and use call tracking to get attribution for YouTube ads that drive sales calls.

Google says mobile will continue to dominate (duh) but ML advancements will bring big changes to Google Ads and search marketing.

Amplifying your PPC spending is probably a good move, given that the industry average return on Google PPC ads is nearly 2:1.

Chatbots are everywhere. These “conversational agents” can help us book a flight, order a pizza, check our bank account balance, etc.