Jane Irene Kelly

AI is improving customer service experiences and reshaping how businesses implement customer service processes across their organization. Learn more.

Learn how to identify social ads that drive calls and use call data to reach and convert more high-value target customers by using conversation intelligence.

Learn how changes to Google Featured Snippets can hurt click-through rates - and why you still want to get the featured snippet anyway.

Invoca outlines the lead & call tracking process and explains why it's more important in 2020 marketing campaigns than ever before. Learn more.

Responsive search ads let you create ads that adapt to show more text, and more relevant messages, to your customers. Here's how to make RSAs more effective.

Check out this handy checklist to boost your return on ad spend (ROAS) and sales from your Facebook ads and optimize all your Facebook ad campaigns.

Learn how to make your YouTube advertising better and use call tracking to get attribution for YouTube ads that drive sales calls.

Google says mobile will continue to dominate (duh) but ML advancements will bring big changes to Google Ads and search marketing.

Amplifying your PPC spending is probably a good move, given that the industry average return on Google PPC ads is nearly 2:1.