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Blog
Amber Tiffany
Senior Content Marketing Manager
Call Tracking
10 Marketing Insights Hiding in Your Call Analytics
AI-powered call tracking & analytics can help you drive high-quality calls and optimize offline conversion & reveal things about your customers you’d never know
Paid Search
8 Ways to Effectively Use Target Audience Segmentation
There's enough data out there to build out intricate target audience segmentation, and we have 8 easy ways to maximize those efforts.
Call Tracking
See How 3 Day Blinds Supercharged Mobile Search With Invoca [Video]
3Day Blinds delivers an incredibly personalized experience and custom product, making phone calls a critical touchpoint.
Call Tracking
How To Win More Customers With Call Tracking
Digital marketers are always looking for new ways to increase customer acquisition rates.
Call Tracking
Is A Bad Caller Experience Costing You More Than You Think?
Digital marketers are dropping the ball in one key area of the customer experience: the phone call. And ROI is suffering.
Paid Search
How To Boost Your Paid Search ROI With Invoca
Learn how to boost your paid search ROI using Invoca's Voice Marketing cloud.
Financial Services
The Truth About Data Analytics In Financial Services
For all the data and technology out there, financial marketers are still struggling to get the right analytics.
Call Tracking
How To Use Click-To-Call Functionality For Better Email Attribution
Kyle Christensen, SVP of Marketing at Invoca, shares his insights on tying click-to-call into your email marketing and attribution strategy.
Call Tracking
How To Get Call Tracking Data Inside Google Analytics In 4 Easy Steps
Learn how to integrate call tracking data into Google Analytics to measure the impact of your marketing campaigns and find ways to optimize your ads.
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