Learn everything about how call tracking and conversational analytics works and how you can use it to get the customer insights you need to power your marketing.
Why Conversational Analytics Is the Future of First-Party Marketing Data
Conversational analytics is a powerful source of first-party data. Learn how marketers are capturing this data from phone calls and using it to boost revenue.
How to Create Lookalike Audiences in Facebook and Google Using Call Tracking Data
Learn how you can expand your marketing audience and target new high-intent customers by creating lookalike audiences using your call tracking data.
How to Analyze Call Center Data to Improve Efficiency
Invoca explains how to analyze call center data to optimize the efficiency of your team with minimal disruption using predictive analytics and AI. Learn more.
9 Marketing Strategies to Convert More Callers to Customers
Learn how to use conversation intelligence to improve the online and offline customer experience to convert more leads into customers.
6 Quick Tips to Optimize Paid Social Campaigns
It’s estimated that social media ad spend will hit $49 billion in 2021. Get the latest tips on how to optimize your paid social campaigns.
What Is Call Analytics and Why Should Marketers Use It?
Phone calls are valuable marketing conversions. Learn how marketers use call analytics to drive more phone leads at a lower CPL.
See How Digital Market Media Drove 1,000% More YoY Revenue With Invoca
Digital Market Media, a leader in insurance marketing and lead gen, uses Invoca to track calls and improve call center efficiency. Check out their results.
5 Essential Marketing Strategies for Call Conversions
Marketing leaders are making it easy for consumers to engage in conversation with their businesses over the phone. Here are 5 essential strategies.