Learn everything about how call tracking and conversational analytics works and how you can use it to get the customer insights you need to power your marketing.
9 Marketing Strategies to Convert More Callers to Customers
Learn how to use conversation intelligence to improve the online and offline customer experience to convert more leads into customers.
6 Quick Tips to Optimize Paid Social Campaigns
It’s estimated that social media ad spend will hit $49 billion in 2021. Get the latest tips on how to optimize your paid social campaigns.
What Is Call Analytics and Why Should Marketers Use It?
Phone calls are valuable marketing conversions. Learn how marketers use call analytics to drive more phone leads at a lower CPL.
See How Digital Market Media Drove 1,000% More YoY Revenue With Invoca
Digital Market Media, a leader in insurance marketing and lead gen, uses Invoca to track calls and improve call center efficiency. Check out their results.
5 Essential Marketing Strategies for Call Conversions
Marketing leaders are making it easy for consumers to engage in conversation with their businesses over the phone. Here are 5 essential strategies.
What Is Call Tracking and How Does it Work?
What is call tracking? How does call tracking work? Why should I use call tracking? Learn answers to these common questions and more.
Invoca and Google Roll Out New Integration to Boost Success with Call Extensions
New Google Ads enhancement provides a more accurate way of tying conversions to calls placed from call extensions by delivering Google Click ID (GCLID).
How Routing Calls Based on Digital Intent Data Can Boost Call Center Profits
Learn how the contact center can route calls more efficiently with digital intent data and conversation intelligence.