Call Tracking
Learn everything about how call tracking and conversational analytics works and how you can use it to get the customer insights you need to power your marketing.
Pay-Per-Call: 14 Common Questions Answered
Pay-per-call is a type of marketing where an advertiser pays publishers to generate phone leads on their behalf. Learn our top tips to get started in this post.
Future-Proof Your Phone Call Conversion Data With Invoca’s Durable Attribution for Google Ads
Learn how to capture every phone lead and conversion from Google Ads campaigns with Invoca's durable attribution support for Google enhanced conversions.
How to Track Phone Calls in Google Analytics 4: A Simple Guide
Learn how to track phone calls in Google Analytics with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.
Google Removed Call Tracking from Business Profiles. Here’s What Marketers Can Do.
Here is how you can get attribution for phone calls from Google Business Profiles to track phone leads after Google removed call tracking features from GBP.
What Is Call Tracking and How Does it Work?
What is call tracking? How does call tracking work? Why should I use call tracking? Learn answers to these common questions and more.
6 Ways Marketers Can Use Signal AI Studio to Make Their ROAS and Reputation Soar
Learn why Invoca's call analytics AI is the easiest and most accurate way to track phone call conversions and leads to improve marketing ROAS and revenue.
How to Use Call Tracking to Improve Your Google Ads Performance
Learn how to attribute your online marketing to offline conversions by combining Google Ads call conversion tracking and Invoca inbound call data.
Videos
What Can You Do with Invoca Conversation Intelligence?
2:18
min
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How Invoca Signal Discovery Works
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min
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Our customers talk about the value of Invoca
2:47
min
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How VITAS Healthcare uses Invoca
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