Learn everything about how call tracking and conversational analytics works and how you can use it to get the customer insights you need to power your marketing.
5 Essential Marketing Strategies for Call Conversions
Marketing leaders are making it easy for consumers to engage in conversation with their businesses over the phone. Here are 5 essential strategies.
What Is Call Tracking and How Does it Work?
What is call tracking? How does call tracking work? Why should I use call tracking? Learn answers to these common questions and more.
Invoca and Google Roll Out New Integration to Boost Success with Call Extensions
New Google Ads enhancement provides a more accurate way of tying conversions to calls placed from call extensions by delivering Google Click ID (GCLID).
How Routing Calls Based on Digital Intent Data Can Boost Call Center Profits
Learn how the contact center can route calls more efficiently with digital intent data and conversation intelligence.
Getting Started With Conversation Intelligence is Easier Than You Think
Learn how to get started with call tracking and conversation intelligence quickly with Invoca’s blueprint for success.
Up-Level Your Agent Performance With Automated Contact Center QA
Is your call center sales team performing to its potential? Implement a quality assurance program to improve outcomes for your sales goals and your customers.
Healthcare Marketing Compliance with Conversation Intelligence
Invoca’s Conversation Intelligence helps healthcare organizations gain deeper marketing insights while complying with HIPAA regulations. Learn more.
10 Stats That Will Drive Your Sales & Marketing Alignment
These stats show the impact of bad alignment between sales and marketing teams and how well-aligned sales and marketing teams drive success and more revenue.