Learn everything about how call tracking and conversational analytics works and how you can use it to get the customer insights you need to power your marketing.
How to Supercharge Direct Mail Campaigns with Call Tracking
Learn how to use call tracking to track and optimize direct mail campaigns. See how AI-powered conversation intelligence helps prove the ROI of direct mail.
10 Ways to Get More Calls from Your Website
One of the most preferred methods for a customer to reach out to businesses is via phone. Learn seven tips that can optimize your website to get calls.
How to Use AI to Get Attribution for Marketing-Driven Phone Calls
Learn how to get attribution for customer phone calls driven by digital marketing by using conversation intelligence AI and call tracking.
What Is Lead Tracking: Why It’s Critical for Your Campaigns
Lead tracking is the process of understanding the activity of potential customers. Learn why it's important and how it can you align with your sales team.
Why Data-Driven Marketers Shouldn’t Be OK with Guessing About Call Conversions
You have your online conversion funnel down to a science, but are you still guessing about call conversions? Learn why this approach harms your marketing ROI.
How to Use Google Call Extensions to Maximize Ad Revenue
Google Ads call extensions are an ad extension available in Google Ads accounts that encourage people to call your business by showing a phone number.
How Many Phone Calls Are You Missing? See How Your Industry Stacks Up
Are your agents answering all of the valuable phone leads your marketing programs generate? See how many calls you could be missing!
5 Ways Automotive OEMs Improve Digital Marketing With Phone Lead Data
Learn how automotive OEM marketers can improve digital marketing performance, drive more leads to dealerships, and accurately measure ad campaign performance.