Call Tracking
Learn everything about how call tracking and conversational analytics works and how you can use it to get the customer insights you need to power your marketing.
How to Track Calls and Conversions from Facebook Ads
Learn how to use call tracking Facebook ads data to reach and convert more high-value target customers by using conversation intelligence.
What Is Call Analytics and Why Should Marketers Use It?
Phone conversations are a rich source of customer insights. Learn how teams use call analytics to surface insights at scale to fuel revenue growth.
How to Use AI to Get Attribution for Marketing-Driven Phone Calls
Learn how to get attribution for customer phone calls driven by digital marketing by using conversation intelligence AI and call tracking.
5 Ways Marketers Use AI-Powered Call Tracking to Optimize Campaigns
Learn how marketers can use AI and call tracking to improve paid search and SEM performance, optimize marketing campaigns, and boost ROAS.
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Conversation Intelligence: Call Tracking for Insurance Companies
Conversation Intelligence is enhanced call tracking software that insurance companies are using to revolutionize their marketing strategies. Learn more.
Pay-Per-Call: 14 Common Questions Answered
Pay-per-call is a type of marketing where an advertiser pays publishers to generate phone leads on their behalf. Learn our top tips to get started in this post.
Videos
What Can You Do with Invoca Conversation Intelligence?
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How Invoca Signal Discovery Works
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min
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Our customers talk about the value of Invoca
2:47
min
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How VITAS Healthcare uses Invoca
3:11
min
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