Stay up to date with the latest paid search tips, trends, and tactics and see how you can use call tracking to optimize all your paid search campaigns.
Google Live from Paris and What Bard Means for Search Marketing
At Google's "Live from Paris" Event, they announced their latest AI innovation, Bard. Learn what this new technology means for search marketers.
9 Quick Tips to Optimize Paid Social Campaigns
69% of marketers achieved the greatest ROI with social media marketing last year. Get the top tips on how to create paid social campaigns that stand out.
Tracking Cookies are Dead: What Marketers Can Do About It
The latest news and tactics that marketers can employ in a world without browser cookies in part two of our series on the end of tracking cookies.
Why Keeping Your Marketing Budget Depends on Conversation Intelligence
Economists predict a recession in 2023. Conversation intelligence can help you defend your ad spend and make the case for more budget in this turbulent time.
9 Tips to Increase Landing Page Conversions Right Now
Learn how you can improve your landing pages to increase conversion rates and create a seamless customer experience.
Improve Your Automotive Digital Advertising Strategy with AI
Gain new marketing and customer insights by utilizing AI in your automotive digital advertising strategy.
How Call Tracking Helps Stretch Your Digital Advertising Budget
Here's how you can use call tracking and conversational analytics to make your marketing campaigns more efficient and get more from reduced ad budgets.
How to Use Call Tracking to Improve Your Google Ads Performance
Learn how to attribute your online marketing to offline conversions by combining Google Ads call conversion tracking and Invoca inbound call data.