Paid Search
Stay up to date with the latest paid search tips, trends, and tactics and see how you can use call tracking to optimize all your paid search campaigns.
Automotive Digital Advertising: Boost Your Results with AI
Automotive digital advertising is more competitive than ever. Gain an edge by using AI to capture actionable first-party insights from phone conversations.
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Tracking Cookies are Dead: What Marketers Can Do About It
The latest news and tactics that marketers can employ in a world without browser cookies in part two of our series on the end of tracking cookies.
AI in PPC: 7 Ways to Make Your Ads More Effective
The industry average return on Google PPC ads is nearly 2:1. Learn how you can boost your ROI even higher with artificial intelligence.
YouTube Advertising: How to Create More Effective Campaigns
Learn how to make your YouTube advertising better and use call tracking to get attribution for YouTube ads that drive sales calls.
Google Marketing Live 2023 Recap: 5 Key Takeaways
On May 23rd, marketers from around the world tuned in for Google Marketing Live. Learn about the new AI-powered innovations that Google announced.
The 2023 Guide to Microsoft Advertising
If you're not using Microsoft Advertising and Bing, you might be taking a ding to your bottom line. Here is why you should be using Bing Ads, too.
Display Advertising: 5 Tips to Drive More Phone Leads & Conversions
Learn how to drive more phone leads with display ads to drive more conversions in the call center and online.
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