Paid Search
Stay up to date with the latest paid search tips, trends, and tactics and see how you can use call tracking to optimize all your paid search campaigns.
See How Much You Can Reduce Your CPA with Conversation Intelligence
Try this CPA calculator to see how much you can reduce your paid search customer acquisition cost with conversation intelligence.
Tracking Cookies are Dead: What Marketers Can Do About It
Here are some tactics that marketers can employ in a world without browser cookies in part two of our series on the end of tracking cookies.
Customer Conversations: How BBQGuys Gets Full Visibility of the Customer Journey with Invoca
Learn how outdoor cooking retailer BBQGuys uses Invoca conversation intelligence to
How to Track Phone Calls in Google Analytics: A Simple Guide
Learn how to track phone calls in Google Analytics with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.
Will Paid Search Ads Ruin Voice Search?
Marketers continue to await the arrival of paid search ads to voice assistants like Google Home and Amazon Alexa with bated breath.
Everything Marketers Need to Know About Connecting Phone Calls with Google Ads - INFOGRAPHIC
Google paid search ads help marketers drive more inbound phone calls to their businesses. See this infographic to see stats on Google Ads and phone calls.
How Call Tracking Helps Stretch Your Digital Advertising Budget
Here's how you can use call tracking and conversational analytics to make your marketing campaigns more efficient and get more from reduced ad budgets.
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