Stay up to date with the latest paid search tips, trends, and tactics and see how you can use call tracking to optimize all your paid search campaigns.
Google Marketing Live 2022 Key Takeaways
On May 24th, marketers from around the world tuned in for Google Marketing Live. Learn what Google announced and the top tips marketing leaders shared.
How to Track Phone Calls in Google Analytics: A Simple Guide
Learn how to track phone calls in Google Analytics with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.
Why Investing in Call Tracking Needs to be a Priority for Your Marketing Team
Getting good first-party data is no longer an option. Here's why call tracking is must-have martech for companies that rely on inbound calls to make sales.
How Call Tracking Helps Stretch Your Digital Advertising Budget
Here's how you can use call tracking and conversational analytics to make your marketing campaigns more efficient and get more from reduced ad budgets.
How to Track Online and Offline Conversions in Google Ads
Are your Google Ads campaigns getting lots of clicks? Here's how to set up conversion tracking to see if all those clicks are turning into sales.
How Data Transparency Resolves Friction Between Franchisors and Owners
Learn how franchises use conversation intelligence to track and attribute sales that happen on the phone and share data between franchisees and franchisors.
How to Enhance Google Ads Data-Driven Attribution With Phone Call Conversions
See how to improve Google Ads attribution Google Data-Driven Attribution for phone call conversions and smart bidding. DDA now works with more conversion types.
5 Tips to Drive More Calls From Display Advertising
Learn how to drive more phone leads with display ads to drive more conversions in the call center and online.