Paid Search

Here's how you can use call tracking and conversational analytics to make your marketing campaigns more efficient and get more from reduced ad budgets.

Learn how to attribute your online marketing to offline conversions by combining Google Ads call conversion tracking and Invoca inbound call data.

On May 24th, marketers from around the world tuned in for Google Marketing Live. Learn what Google announced and the top tips marketing leaders shared.

Learn how to track phone calls in Google Analytics with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.

Getting good first-party data is no longer an option. Here's why call tracking is must-have martech for companies that rely on inbound calls to make sales.

Are your Google Ads campaigns getting lots of clicks? Here's how to set up conversion tracking to see if all those clicks are turning into sales.

Learn how franchises use conversation intelligence to track and attribute sales that happen on the phone and share data between franchisees and franchisors.

See how to improve Google Ads attribution Google Data-Driven Attribution for phone call conversions and smart bidding. DDA now works with more conversion types.

Learn how to drive more phone leads with display ads to drive more conversions in the call center and online.