Paid Search

The Invoca Marketing Acquisition Benchmark report analyzes data from over 500 marketers to track paid search acquisition cost trends and tips to reduce your CPA

Here are some tactics that marketers can employ in a world without browser cookies in part two of our series on the end of tracking cookies.

Learn how to use AI tools like conversation intelligence to get visibility into the buying journey, reduce wasted ad spend, and gain new customer insights.

Try this CPA calculator to see how much you can reduce your paid search customer acquisition cost with conversation intelligence.

Learn how outdoor cooking retailer BBQGuys uses Invoca conversation intelligence to

Learn how to track phone calls in Google Analytics with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.

Marketers continue to await the arrival of paid search ads to voice assistants like Google Home and Amazon Alexa with bated breath.

Google paid search ads help marketers drive more inbound phone calls to their businesses. See this infographic to see stats on Google Ads and phone calls.

Here's how you can use call tracking and conversational analytics to make your marketing campaigns more efficient and get more from reduced ad budgets.