Paid Search
Stay up to date with the latest paid search tips, trends, and tactics and see how you can use call tracking to optimize all your paid search campaigns.
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Media Mix Modeling (MMM): The Complete Guide for 2025
Media Mix Modeling helps marketers evaluate channel performance. Learn how to create a media mix model, and improve its accuracy with call tracking.
What Is Display Advertising? 10 Tips to Drive More ROI
Learn the basics of display advertising and 10 actionable tips you can use right now to improve your ROI.
How to Use Call Tracking to Improve Your Google Ads Performance
Learn how to attribute your online marketing to offline conversions by combining Google Ads call conversion tracking and Invoca inbound call data.
How to Enhance Google Ads Data-Driven Attribution With Phone Call Conversions
See how to improve Google Ads attribution Google Data-Driven Attribution for phone call conversions and smart bidding. DDA now works with more conversion types.
15 Tips to Increase Landing Page Conversions Right Now
Learn how you can improve your landing pages to increase conversion rates and create a seamless customer experience.
Google Marketing Live 2024 Recap: 6 Crucial Takeaways
On May 21st, marketers from around the world tuned in for Google Marketing Live. Learn about the new AI-powered innovations that Google announced.
Your 2024 PPC Optimization Checklist
PPC is one of the most effective channels for driving marketing results. But are you ticking all 16 of these critical boxes in your campaign checklist?
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