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As Invoca’s VP of Customer Experience & Operations, what matters most to me is what our customers have to say. That’s why our five-year-plus standing as the leader in the G2 Enterprise Grid Report for Inbound Call Tracking is the most important award we can get because it reflects the confidence Invoca customers have in our company and the success we have helped them achieve.
One of our core values is to light our customers’ way to success. Everything we do is driven by the success of our customers, and we accomplish this through the right mix of focused listening, guidance, and state-of-the-art technology. While this recognition is great, it also helps us set the bar for what we will achieve and help our customers accomplish in the future.
“We’ve had a wonderful experience with Invoca!” Said a digital analyst for an enterprise company. “The most helpful thing about having Invoca as our inbound call tracking platform is our customer success team that we have access to almost all day. Sam and her team are always there to assist us when we have any questions and they're always open to feedback.”
In addition to being named the Overall Leader in enterprise call tracking, Invoca was named a mid-market leader in the space. We also topped the Enterprise Relationship Index — which is determined by ease of doing business with a company, quality of support, and the likelihood that users will recommend to others — and is the Momentum Leader in the report, determined by a combination of social, web, employee, and review data that G2 has deemed influential in a company’s momentum.
Invoca also has the largest Market Presence and received the highest Satisfaction score among inbound call tracking products. On G2, 95% of users rate Invoca 4 or 5 stars, 93% believe the product is headed in the right direction, and users said they would be likely to recommend Invoca at a rate of 91%. In addition, 92% of users are satisfied with the quality of Invoca’s support and 85% are satisfied with the ease of use.
The G2 Grid report represents the democratic voice of real software users. G2 rates products from the inbound call tracking category algorithmically based on data sourced from product reviews shared by G2 users and data aggregated from online sources and social networks. “Rankings on G2 reports are based on data provided to us by real users,” said Michael Fauscette, chief research officer, G2. “We are excited to share the achievements of the products ranked on our site because they represent the voice of the user and offer terrific insights to potential buyers around the world.”
Below is G2's Summer 2024 Enterprise Grid® for Inbound Call Tracking Software:
Technology buyers can use the Grid to help them quickly select the best products for their businesses and to find peers with similar experiences. For vendors, media, investors, and analysts, the Grid provides benchmarks for product comparison and market trend analysis.
“Invoca has been a valuable resource to help us gain more visibility into the true value of customer phone calls,” said an enterprise G2 user. “Instead of reporting raw call volume only, we are able to match outcomes back to the marketing efforts that generated the calls and help optimize our media to increase efficiency. The Invoca team has provided excellent support and training along the way and are real allies to our business.”
Learn more about Invoca’s call tracking solution here.
When marketing, sales, and contact center teams work as a single revenue team, they can collaborate on shared goals and build a unified buying journey that drives revenue growth. Our recent survey shows that over 90% of marketing, sales, and contact center leaders believe that alignment across their departments is important for driving revenue growth. However, only 1 in 10 say their teams are strongly aligned.
Inconsistent data handling and a lack of integrated technologies were cited as top barriers to marketing and sales alignment. Invoca’s marketing attribution capabilities are important to our customers because they create a connection and an integrated data hub between the marketing teams that drive demand and the contact center sales teams that close the deals. Our customers know Invoca delivers on this front, as they made us a leader in G2’s Enterprise Attribution Grid again this year.
Marketing attribution software is used by companies to determine how actions, events, or touch points during the prospecting and sales processes contribute to the success of their marketing and sales teams. To qualify for inclusion in G2’s Attribution category, a solution must:
“Invoca is call tracking on steroids,” said a G2 user in the enterprise healthcare space. “It's so much more than just dynamic phone number tracking or even marketing attribution on calls. Invoca's ability to listen to calls in real time and understand what the caller and agent are saying, and then take those insights and decide if a conversion happened and fire that back to your ads platform is incredible.”
Learn more about Invoca’s attribution capabilities here.
In the new summer 2024 report, Invoca also ranked as a leader in G2’s enterprise marketing analytics category.
Marketing analytics software encompasses tools and processes that enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. To qualify for inclusion in the Marketing Analytics category, a product must:
“Invoca is great because it allows for a true omni-channel tracking experience,” said an enterprise technology manager. “It allows us to not just track and connect the customer data across channels, but also improve the customer experience by sending online data to sales agents that can allow them to provide a personalized phone call experience based on online behaviors.”
Learn more about Invoca’s marketing analytics capabilities here.
Download the Summer 2024 G2 Enterprise Grid Report for Inbound Call Tracking report here to learn more.
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