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Blog
Recent Posts
Invoca News
by
Debby Haynam
Why Invoca is a 2020 Best Workplace for Parents
Invoca is honored to be included among the 2020 Great Place to Work® Best Workplaces for Parents™.
Healthcare
by
Owen Ray
Customer Conversations: How Amplifon Uses Invoca to Drive Digital Transformation
Amplifon head of Digital Marketing Natalie Huff talks about how they are using conversation intelligence technology to drive digital transformation in marketing
Call Tracking
by
Jane Irene Kelly
How to Track Calls and Conversions from Facebook Ads
Learn how to use call tracking Facebook ads data to reach and convert more high-value target customers by using conversation intelligence.
Call Tracking
by
Owen Ray
How to Supercharge Direct Mail Campaigns with Call Tracking
Learn how to use call tracking to track and optimize direct mail campaigns. See how AI-powered conversation intelligence helps prove the ROI of direct mail.
Contact Center
by
Derek Andersen
How to Analyze Call Center Data to Improve Efficiency
Invoca explains how to analyze call center data to optimize the efficiency of your team with minimal disruption using analytics and AI. Learn more.
Conversation Intelligence
by
Owen Ray
Introducing the Ultimate Guide to Conversation Intelligence for Marketers
Learn everything marketers need to know about conversation intelligence software, call tracking, and speech analytics. Download now for free.
Conversation Intelligence
by
Owen Ray
What is Conversation Intelligence?
Conversation intelligence uses conversational ai technology to make smarter business decisions with real-time data. Learn more.
Invoca News
by
Gregg Johnson
Invoca’s Next Chapter: Three New Conversation Intelligence Solutions for Revenue Teams
Learn about Invoca’s Active Conversation Intelligence platform and its new solutions for e-commerce, sales, and customer experience teams.
by
Laura Schierberl
New Research on High-Stakes Purchases and Consumer Confidence
New study shows how consumer buying behavior is shifting during the COVID pandemic and what makes people more confident in making high-stakes purchases online.
Invoca News
by
Gregg Johnson
Invoca Diversity, Equity, and Inclusion Report
As part of our plan to make diversity, equity and inclusion a sustainable part of Invoca culture, we are providing public updates on the initiative’s progress.
Invoca News
by
Debby Haynam
Invoca Named Best Call Management Solution in the MarTech Breakthrough Awards
Invoca is honored to be named “Best Call Management Solution” in the 2020 MarTech Breakthrough awards.
Call Tracking
by
Sam O'Brien
5 Ways Call Centers Can Improve The Customer Experience
Learn how to create a positive call center experience that will build customer loyalty and create a better understanding of your customers. Learn more.
Invoca News
by
Debby Haynam
Invoca Welcomes New CMO and SVP of Customer Success
Invoca is excited to welcome Dee Anna McPherson as Chief Marketing Officer and Jennifer Lovette as Senior Vice President of Customer Success.
Call Tracking
by
Owen Ray
Call Tracking & Conversational Intelligence for the Automotive Industry: Everything you Need to Know
Learn how call tracking helps car manufacturers, dealerships and automotive repair service networks drive more revenue and improve customer experience.
Call Tracking
by
Owen Ray
How to Track Phone Calls in Salesforce
Invoca explains how you can track, unify, and analyze call data in Salesforce for more personalized conversations and greater conversions. Learn more.
Marketing Analytics
by
Owen Ray
What is IDFA and Why Apple Killed it: Everything Marketers Need to Know
Apple has essentially killed the IDFA, or identifier for advertisers, in iOS 14. Here’s what it means to marketers and how it impacts call tracking with Invoca.
Invoca News
by
Stacey Watkins
The First Integration of Conversational Analytics and Website Experience Data
Learn how Invoca & Decibel integrate conversational analytics & digital experience data to provide a full view of the online and offline customer journey.
Call Tracking
by
Owen Ray
How to Track Phone Calls in Google Analytics 4: A Simple Guide
Learn how to track phone calls in Google Analytics with this simple guide. Invoca explains how you can track leads and ultimately improve customer engagement.
Call Tracking
by
Owen Ray
4 Ways Home Services Companies Can Increase Revenue with Conversation Intelligence
Here's how home improvement service providers can use call tracking and conversation intelligence to drive more revenue and improve customer experiences.
Call Tracking
by
Stacey Watkins
How Invoca Integrates with Snapchat Swipe Up To Call Ads
Learn how Invoca's call tracking platform integrations with Snapchat, Facebook, and Instagram can help you improve your social media advertising campaigns.
Invoca News
by
Gregg Johnson
Invoca’s Commitment to Anti-Racism and Driving Lasting Change
At Invoca, we stand with the Black community against racism, hate, and violence. Learn about our action plan to support anti-racism and drive lasting change.
Paid Search
by
Owen Ray
Everything Marketers Need to Know About Connecting Phone Calls with Google Ads - INFOGRAPHIC
Google paid search ads help marketers drive more inbound phone calls to their businesses. See this infographic to see stats on Google Ads and phone calls.
Invoca News
by
Laura Schierberl
Invoca Named A Leader in Opus Conversational Intelligence Report
Opus Research has named Invoca call tracking and conversational analytics a Leader in its 2020 Conversational Intelligence report. Learn more here.
Marketing Analytics
by
Laura Schierberl
5 Takeaways From The Adobe Summit Keynote
From using voice-activated search within Adobe’s platform and generating AI-powered recommendations for campaigns to designing and publishing augmented...
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