Recent Posts

Summer is finally here and unless you are selling sunscreen, you might want to take a look at how to create interesting marketing campaigns to boost your sales.

In this primer we explain the four major global consumer privacy standards that marketers need to know about: GDPR, SOC, HIPAA, and PCI DSS.

Getting good first-party data is no longer an option. Here's why call tracking is must-have martech for companies that rely on inbound calls to make sales.

Emotionally connected customers are more than twice as valuable over their lifetime as highly satisfied customers who don’t feel such a connection.

Check out this handy checklist to boost your return on ad spend (ROAS) and sales from your Facebook ads and optimize all your Facebook ad campaigns.

We're thrilled to announce that Gregg Johnson, Invoca CEO, is #3 on The Software Report's list of Top 25 Growth Leaders.

We chatted with Kihana Langdon, Senior Customer Success Onboarding Specialist at Invoca, about what makes her team the best team and why she loves her day job.

We’re excited to announce that Invoca has been recognized with an Overall SaaS Leader Award by APPEALIE.

For Hispanic Heritage month, Chaly Barkarr shared her journey learning English and the importance of her Puerto Rican culture.

Are your Google Ads campaigns getting lots of clicks? Here's how to set up conversion tracking to see if all those clicks are turning into sales.

We sat down with Victor Borda, Director, Data Science at Invoca to see what makes his team unique and why he’s passionate about his work.

Here's how to pick the right Google Ads campaign type for your business and optimize ad campaigns with Invoca call tracking software.

Here are some tips from Think With Google and the call analytics experts at Invoca on how to accurately measure your paid search with call tracking.

What does call tracking do for marketers? It's a critical component of the martech stack that many marketers don't know enough about.

Commitment to our customers, collaboration, and continuous improvement in a positive environment is our way of life at Invoca.

Google Ads call extensions are an ad extension available in Google Ads accounts that encourage people to call your business by showing a phone number.

Does call tracking software impact SEO or search ranking? The short answer is Invoca doesn't, but some other call tracking platforms can. Here's why.

Invoca's State of First-Party Data Report shows marketers underutilizing first-party data and more are benefitting from call tracking and analytics software.

Using Invoca with Adobe Experience Cloud to shine a light on paid search.

Here are four simple things email marketing automation software lets you do that make a big difference for customer experience.

If you're not using Microsoft Advertising and Bing, you might be taking a ding to your bottom line. Here is why you should be using Bing Ads, too.

Digital Marketing Media's Kyle Andersson reflects on Invoca Summit 2019 and what he learned at the world's only call tracking conference.

Responsive search ads let you create ads that adapt to show more text, and more relevant messages, to your customers. Here's how to make RSAs more effective.

Are tracking cookies dead to marketing? The tracking cookie is crumbling and it's about to make mess.