Did you know that you can drive more inbound sales calls to your business by using paid search with Google Ads? Many marketers use Google Ads to drive phone calls, and that’s because up to 70% of mobile searchers will call a business straight from Google search.¹ That’s why using click-to-call features in Google Ads makes a lot of sense. Here are some facts about Google Ads and phone calls that might surprise you.
Google Ads Paid Search and Phone Call Statistics
About 70% of mobile searchers call a business straight from Google search.1 That’s why using call-only campaigns or call extensions in Google Ads makes a lot of sense. Here are some facts about Google Ads and phone calls that might surprise you.
Google Ads Drive Customers to Call
Consumers who click on paid search ads aren’t just going to websites, they’re clicking to call businesses, too.
On average, over 80 million calls are driven directly from Google Search ads each month.1 2Google,
Conversational Sales: Driving & Measuring Calls, June 2019
People Trust Google Ads
People sometimes find ads annoying, but most find ads in Google Search Results useful. 63% of people would click on a Google search ad.
Digital Customers Who Call Spend More
Customers are online doing research and comparing services. When they call, they mean business. Omnichannel customers spend 7X more than online-only
Letting Customers Contact You on Their Terms Pays Off
Create friction-free experiences that allow customers to interact with your company in their preferred channel, whether that’s digital, chat, phone, in-person, or all of the above.
41% of global shoppers would rather buy from a company that offers a range of ways to connect with them, including calls.
Mobile Shoppers Love Click-to-Call
Clicking-to-call is faster and easier than digging through a website, so it’s easy to see why mobile shoppers want to call businesses. 30% of users click to call retailers while searching on mobile for information about an item they’re shopping for.
No Option to Call Makes Customers Mad
Never play “hide the phone number” to force people into eCommerce transactions.
52% of consumers feel frustrated and nearly one in five feel angry when a company only has automated communications with no option for a human interaction.
Invoca/Harris Poll, May 2019
Search Ads Deliver More Than Clicks & Calls
You don’t just get a good return on search ads, Google claims they can boost brand awareness, too. The average return on Google Search Ads: 2 to 1 plus up to an 80% boost in brand awareness.
See how you can boost your Google Ads ROI with Invoca in the Call Tracking Study Guide for Marketers