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Blog
Recent Posts
Paid Search
by
Derek Andersen
What Is Display Advertising? 10 Tips to Drive More ROI
Learn the basics of display advertising and 10 actionable tips you can use right now to improve your ROI.
Marketing Analytics
by
Derek Andersen
The Cookieless Future: 5 Ways Marketers Can Get More First-Party Data
Marketers say collecting first-party data is a top priority to navigate a cookieless future. Learn the richest first-party data sources to fuel your strategy.
Digital Marketing
by
Derek Andersen
What Marketers Need to Know About 1st, 2nd, and 3rd-Party Data
With the right technology, marketers can collect consumer data from every touchpoint. Does your team have the right mix of data to meet its goals?
Contact Center
by
Owen Ray
What Is IVR (Interactive Voice Response)? 7 Use Cases
IVRs allow callers to self-route to the best destination. Learn how to use them to generate leads, improve customer support, increase efficiency, and cut costs.
Call Tracking
by
Blair Symes
5 Essential Marketing Strategies for Call Conversions
Marketing leaders are making it easy for consumers to engage in conversation with their businesses over the phone. Here are 5 essential strategies.
Home Services
by
Derek Andersen
10 Home Services Trends for 2025 — and How Marketers Can Adapt
Discover the trends home services marketers will see in 2025, and how a call tracking solution can help you capitalize on them.
Marketing Analytics
by
Derek Andersen
How to Use First-Party Caller Data to Improve Audience Targeting Without Cookies
Shifting to audience targeting without cookies requires marketers to innovate in collecting first-party data. Learn how conversation intelligence can help!
Financial Services
by
Owen Ray
40+ Financial Services Marketing Statistics You Need to Know in 2025
Most financial services consumers start their journey with search and convert by calling. Delivering a frictionless call experience is critical. Learn more.
Marketing Analytics
by
Laurence Santy
Marketing Attribution Modeling: Pros and Cons of the Top 5 Techniques
Multi-touch marketing attribution is crucial for campaign optimization. Learn the top attribution models every marketer needs to know.
Performance Marketing
by
Derek Andersen
38 Statistics Facebook Advertisers Need to Know in 2024
Marketers are increasing their Facebook advertising spend. Learn 38 statistics that can give you a competitive edge.
Retail
by
Derek Andersen
37 Statistics Retail Marketers Need to Know in 2025
Retail ad spend is rising and marketers are failing to connect the consumer journey. Learn retail marketing statistics to help you form your 2025 strategy.
Conversation Intelligence
by
Derek Andersen
4 Steps for Sales Leaders to Boost Close Rates With Conversation Intelligence
Want to boost your call center sales team's performance? Get step-by-step instructions for how you can use conversation intelligence to increase close rates.
Telecommunications
by
Justin Bell
What the 2021 STIR/SHAKEN Deadline Means for Call Fraud Prevention
Telecoms must now implement STIR/SHAKEN protocols to stop robocalls and call fraud. Here’s how Invoca is helping stop call fraud and toll-free traffic pumping.
Digital Marketing
by
Derek Andersen
40+ Voice Search Stats You Need to Know in 2025
The world of voice search is exploding 2025. Read the top voice search statistics digital marketers need to know in this changing landscape.
Home Services
by
Owen Ray
40+ Statistics Home Services Marketers Need to Know in 2025
Learn home services marketing statistics about the consumer journey, search, digital ad spend, online review strategies, and phone calls.
Performance Marketing
by
Blair Symes
14 Quick Tips To Drive More Insurance Leads From Facebook
Learn how insurance marketers are using Facebook ads to start more phone conversations, acquire more new customers, and boost their marketing ROI.
Performance Marketing
by
Blair Symes
50 Questions to Ask for Advertising Success
Ready to plan your next marketing campaign? Here are 50 advertising questions you should always ask to ensure your campaign is successful.
Performance Marketing
by
Blair Symes
29 Strategies to Improve Organic Search Rankings on Google
Want to improve your organic search engine rankings on Google? These 25 strategies can help you lay the foundation for increasing organic traffic.
Healthcare
by
Derek Andersen
31 Senior Living and Senior Care Marketing Stats You Can’t Ignore in 2024
Learn the latest statistics about senior living media spend, the online customer journey, the phone call experience, and more.
Insurance
by
Derek Andersen
41 Insurance Marketing Statistics You Need to Know in 2024
Learn insurance marketing stats about the customer journey, search, digital ad spend, personalization, call tracking, and more.
Healthcare
by
Derek Andersen
42 Statistics Healthcare Marketers Need to Know in 2024
Learn what healthcare marketers are planning for 2024 and beyond. Get tips to drive more new patient calls and conversions.
Performance Marketing
by
Derek Andersen
38 Statistics Automotive Marketers Need to Know in 2025
Learn what top automotive marketers are planning for 2025 and beyond. Get tips for how you can keep up with the competition.
Performance Marketing
by
Derek Andersen
30 Game-Changing Digital Marketing Statistics You Need to Know in 2025
The digital marketing landscape is more competitive than ever. We compiled these stats to help you assess the competition and improve your strategy.
Conversation Intelligence
by
Derek Andersen
6 Ways Conversation Intelligence Can Drive More Contact Center Revenue
The contact center is a critical part of the customer journey. Learn how conversation intelligence can deliver contact center experiences that boost revenue.
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