General
See how these companies use call tracking and conversational analytics to optimize marketing and create better customer experiences.
The Future of the Call Center: 6 Predictions for 2024
As expectations for the customer experience change, your call center must evolve to meet them. Learn our top predictions for 2024 and how you can adapt.
What Makes a Good Call Abandonment Rate (And How Can You Achieve it)
5 great tips that can help reduce your call abandonment rate and improve call center efficiency.
5 Foolproof Tips to Select the Right Software Vendor
Are you struggling to find the right software vendor? Learn our proven tips to select a technology partner that can help you exceed your business goals.
What Are Chatbots and Are Consumers Ready to Talk to Them?
The next generation of voice- and text-based chatbots are more human. But are consumers ready to talk to bots? Are they always a viable substitute for a human?
Media Mix Modeling (MMM): The Complete Guide for 2023
Media Mix Modeling helps marketers evaluate channel performance. Learn how to create a media mix model, and improve its accuracy with call tracking.
12 Ways You Can Personalize The Entire Caller Experience
Marketers are making strides in personalizing digital experiences, but what about phone calls? Learn how to create seamless call experiences in this post.
What Is the Voice of the Customer (VoC)?
This blog takes a closer look at what the voice of the customer is, why it’s important, and how you can lay the groundwork for a successful VoC program.