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Learn how to unify first-party customer data across online and offline channels to get a full view of your buying journey and optimize marketing and experiences

Today’s marketer faces shrinking budgets, saturated markets, and difficulties aligning with sales teams. Learn how revenue execution platforms can help.

Explore strategies to revolutionize your healthcare marketing with digital platforms, AI and technology, fostering communities and the use of mobile apps.

The UK privacy landscape is poised to undergo shifts in 2024, with tightening restrictions on cookie tracking, AI, and data security. Learn how to prepare.

Learn why revenue leaders in marketing and sales organizations need revenue execution platforms to unify the full buying journey and drive revenue growth.

Learn how aligning contact center sales teams with marketing provides a full view of the buying journey to boost revenue and sales team effectiveness.

Discover insights on technology, AI, and the shifting digital landscape, with expert tips on preparing and optimizing your 2025 marketing budget strategy.

To stay competitive, companies need to create seamless experiences that drive conversions and loyalty. Learn how revenue execution platforms can help.

Invoca is celebrating International Women's Day 2024 by donating to an impactful non-profit and collecting inspiring advice from our employees and customers.

Learn how to optimize your marketing strategy to drive more ROAS and revenue, not just more lead volume.

Discover the essential steps to conduct a competitive analysis in the healthcare industry. Learn about the strategies, tools, and insights you need.

Discover the latest trends for effective call center management in the digital age. Streamline operations & improve customer experience.

We're putting a spotlight on our most inspiring customers! Today’s featured hero is Melissa Reilly, AVP of Digital Marketing Technologies at U.S. Bank, Elavon.

Discover effective strategies to enhance patient call quality and experience. Learn tips and insights to manage patient calls efficiently.

Learn how to use Google Business Profiles to drive more healthcare appointment calls from local search and increase patient acquisition.

Explore effective strategies to enhance patient satisfaction in hospitals. Learn about patient-centered care, communication techniques, and the latest trends.

Learn how marketers can drive revenue growth by switching their focus from lead volume to lead value by using a revenue execution platform.

Learn what martech ecosystems are, how they benefit teams, and the concrete steps you can take to build seamless ecosystems that drive revenue growth.

One of the most impactful AI tools at any marketer’s disposal is Google Ads Smart Bidding. Learn our top tips to use Google's AI to drive more revenue.

A record number of marketers are using AI to optimize budget efficiency. Learn how you can use AI to make your marketing dollars work harder for you.

Discover how Revenue Execution Platforms can transform your business. Learn key benefits, features, and trends with Invoca's expert insights.

Uncover comprehensive insights into the automotive industry in the U.K., including key trends, challenges, innovations, and much more!

Explore how healthcare providers can design exceptional patient experiences. Learn the technology and best practices you need to create seamless journeys.

Explore Invoca's insights on overcoming seven critical healthcare marketing challenges, including compliance, budgeting, and leveraging new technologies.