Recent Posts

Execute the latest digital marketing strategies for healthcare with Invoca. Learn how to revolutionize your healthcare marketing and drive success.

We talked to our industry-leading customers about the AI trends they foresee in 2024. Learn how you can take advantage of this technology in the coming year.

PreSense can dynamically route calls based on customer intent, and it can pass this intent data on to agents before they answer the call. See how it works.

We're putting a spotlight on our most inspiring customers! Today's feature is James McGinn, Head of Paid Media at Rentokil Terminix.

Learn what's preventing marketers from adopting new AI software and what you can do to get buy-in for new AI marketing technology.

We're putting a spotlight on our most inspiring customers! Today's feature is Mark Loovis, Director of Marketing Technology at DIRECTV.

While many marketers track online journeys, it can be challenging to track offline experiences. Learn how AI can help you capture deep offline journey insights.

Enhance ad success with effective advertising research: Learn the types, data collection, analysis, testing, metrics, & tools. Optimize campaigns for ROI.

Google is deprecating 3rd-party cookies for 30 million Chrome users next year. Here's how Privacy Sandbox will replace cookies and what it means for marketers.

Discover 7 types of market research and how to choose the right one. Explore primary, secondary, qualitative methods, and more for data-driven insights.

Master customer segmentation with tips, common mistakes, targeting best practices, and the role of technology for more precise insights.

Google will deprecate third-party cookies in 2023 and Privacy Sandbox is poised to replace them. Find out if Privacy Sandbox is better than cookies.

Our research found a whopping 90% of marketers plan to increase their AI investments. Learn how you can use AI to gain an edge over the competition in 2024.

Data security is a major concern when adopting new AI tools. Here are 10 security and data privacy questions you need to ask your AI vendor.

Learn why Invoca call tracking and conversation intelligence AI is the best solution for dealership marketing, contact centers, and BDCs.

Tightening regulations have created a third-party data gap for UK marketers. Learn how you can use rich first-party data to fuel your marketing campaigns.

The competition is heating up for Facebook and Instagram advertisers. Learn how you can tap into data from customer phone conversations to increase ROAS.

With AI, you can free your contact center agents from tedious after-call work. It automates repetitive tasks and allows them to focus on making customers happy.

Learn how travel and hospitality marketers can connect web visits, ad clicks, and other online activities to phone calls to get full attribution.

Learn how hospitality marketers can drive more guest stays and revenue by using Google Data-Driven Attribution enhanced with call conversion data.

Unlock business insights with market research questions answered through call data analysis by customer preferences, competitive analysis, and growth strategies

Learn how Invoca ensures HIPAA compliance in marketing. Strategies for implementation, risks of non-compliance, and building customer trust.

Understand your buyer personas and tailor your strategies to connect with your target audience on a deeper level, conversions, driving engagement, and loyalty.

In this post, we take a deep dive into the UK's ever-evolving automotive industry with the top automotive marketing trends for 2023.