Recent Posts

if you're new to offline attribution, there are a few things you need to know before you can use Facebook's Offline Conversions with call tracking.

To help you get in the game, we've compiled 20 facts from Invoca's newest report, the 2016 Call Intelligence Index.

Kyle Christensen, SVP of Marketing at Invoca, shares his insights on tying click-to-call into your email marketing and attribution strategy.

To get a complete view of the customer journey, Vivint turned to Invoca. Spoiler: this story ends with a 76% increase in new customers.

Learn how to integrate call tracking data into Google Analytics to measure the impact of your marketing campaigns and find ways to optimize your ads.

Invoca for Facebook is the industry’s first solution to natively integrate phone calls with Facebook Advertising.

For marketers scrambling to stop decreasing open rates, and falling ROI, here are 15 stats that prove phone calls and email marketing are meant to be.

It's more important than ever to know how to measure brand awareness and the benefits of doing so. Uncover 20 need-to-know brand awareness metrics.

Here is how you can use call tracking to get attribution for sales that happen over the phone that were driven by your digital marketing.

Pay-per-call is a type of marketing where an advertiser pays publishers to generate phone leads on their behalf. Learn our top tips to get started in this post.

There's enough data out there to build out intricate target audience segmentation, and we have 8 easy ways to maximize those efforts.

Check out the 10 most common reasons customers hate the caller experience, and what you can do to turn it around.

Omnichannel marketing ensures customers receive a consistent experience across all online and offline channels. Learn how to prepare your strategy for 2025.

There is a powerful alternative to the lead form you may have been overlooking. Here's how phone calls put lead forms to shame when it comes to lead generation.

Callers are a company's most valuable leads, yet they aren't taking care of these potential customers and are losing business because of it.

The new Invoca for Adobe Marketing Cloud solves that problem by bringing actionable call intelligence to the marketing cloud.

Mobile search has surpassed desktop search, and nearly two-thirds of Americans are smartphone owners.

It's no secret more and more consumers are turning to their mobile device for their every need in life.

Here are 11 easy ways to get started. And if you're not convinced your prospects are interested in calling, this data may change your mind.

Keep your sales agents happy by stopping repeat callers from jamming up their phone lines. Learn how in these four easy steps.

If you're looking at call tracking and conversation intelligence platforms, you probably have a lot of questions. Here are the answers!

It's time to beef up your Google Analytics game with call intelligence. Call intelligence gives you a whole new offline layer of data.

Here are eight of the most important call tracking metrics real PPC experts need in their dashboard.

If your PPC campaign has failed, try some of these next steps to recover.