Cari Thompson

I had been using the terms interchangeably, and now I realize my oversight made me look like a fool.

In a customer-centric world, the marketer's weapon of choice is data.

When it comes to conversion rate optimization (CRO), we know the drill: change the button color, make the CTA bold and red, add an arrow, and cross your fingers

Whether it’s dessert, makeup, or post-Billy-Madison era Adam Sandler movies -- sometimes less is more.

Do you know why you should be using click to call in your paid search campaigns? Here is why you should use click to call in PPC.

Callers are a company's most valuable leads, yet they aren't taking care of these potential customers and are losing business because of it.

Mobile search has surpassed desktop search, and nearly two-thirds of Americans are smartphone owners.