Staying up-to-date on customer behavior is a daunting task for every modern marketer. Thanks to the rise of mobile, these complex customer journeys can span multiple devices and channels (online and offline), over several minutes, hours, days, or even months.
It’s no secret more and more consumers are turning to their mobile device for their every need in life. The customer journey is becoming increasingly complex with the diverse actions consumers are turning to their mobile devices to accomplish.
- More searches are being done on mobile devices than desktop.
- 59% of mobile users call a business at least a few times a month.
- 52% of millennials make purchases on their phones at least a few times a month.
Marketers need to focus on what is driving consumers to turn to mobile so they can better address mobile users’ needs. Learn more about the four new moments every marketer should know in the infographic from Google.