Recent Posts

A few years ago, industry experts predicted that text-based chatbots were the next big thing in automated sales and service.

With the Invoca call tracking and Adobe you can: attribute high-value calls to paid campaigns to improve your media spend strategy in Adobe Media Optimizer.

You don’t want to be caught off guard when you start stretching the limits of your call tracking platform’s ability to keep up with your business.

The world of performance marketing is dependent on getting fast and quality results. Key performance indicators (KPIs) are focused on driving conversions.

Invoca has again been named the top-scoring Leader in the G2 Crowd Spring 2019 Enterprise Grid® Report for Inbound Call Tracking Software.

This week’s product tour video shows you how to connect and use digital and offline data to personalize call routing using Invoca.

Does your agency manage pay-per-call for its clients? Then you need to use a call tracking and analytics platform to prove and improve your results.

If you can't attribute sales happening on the phone to your marketing spend, then call tracking might be a quick win for your team.

Marketers continue to await the arrival of paid search ads to voice assistants like Google Home and Amazon Alexa with bated breath.

The industry average return on Google PPC ads is nearly 2:1. Learn how you can boost your ROI even higher with artificial intelligence.

The call center and marketing might have more in common than you think.

Predicting what consumers want and need is an ongoing imperative for marketers. Artificial intelligence (AI) could make that job much easier. Learn more.

How does Invoca’s call tracking and analytics software work? Signal AI to analyzes phone calls in real-time and get immediate insights into call outcomes.

Not only does the effectiveness of healthcare marketing impact the bottom line, it can potentially affect patient outcomes and access to required care.

Learn how to use the Facebook call ads feature to make it easy for new customers to call you from social media advertising.

Learn how you can improve your landing pages to increase conversion rates and create a seamless customer experience.

Learn how Invoca call tracking enables marketers to unify digital customer journey data to data from phone calls to create a comprehensive customer profile

Learn how to adapt scrumban-based agile processes for data science R&D, how to implement and expand data science pipelines.

Personalization is a core expectation for today's customers. But to deliver seamless personalization, you first need the right data to understand your audience.

Learn how to use the Invoca call tracking and conversational analytics platform to classify and segment conversions for inbound sales calls.

When it comes to women in computer science, industry stats present a pretty bleak picture.

In this video series, we'll make it easy to understand how Invoca tracks, unifies, and analyzes valuable call data.

Want to get into sales? Here's some practical advice, common mistakes, and some tragic real-life examples of what not to do when hunting for an SDR job.

Many brand-based problems have stemmed from not being human enough. It may sound counterintuitive, but AI can help your brand feel more human.