How to Get Better Call Attribution and Campaign Optimization with Adobe Experience Cloud and Invoca

min read
How to Get Better Call Attribution and Campaign Optimization with Adobe Experience Cloud and Invoca

Whether you’re new to call tracking and analytics or want a refresher course, you’re in the right place. We created a series of short and practical videos to walk you through how to make the most of your call data. Each week, we’ll share an Invoca capability or feature that enables you to put phone call data into action and integrate it into the platforms most important to your business. If you’re eager to learn it all, watch the entire series here.

This week, we’ll show you how to use call data in the Adobe Experience Cloud products you are already using. With the Invoca and Adobe integration, you can do all of the following and more:

  • Attribute high-value calls to paid campaigns to improve your media spend strategy in Adobe Media Optimizer
  • Use Adobe Target to customize landing pages and increase conversions
  • Get a 360-degree view of your customers, with both offline phone call data and online data in Adobe Analytics

Check out this short Invoca product demo video to see how you can get started using call data in Adobe Experience Cloud:

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