Recent Posts

Can humans classify calls better than AI? Aren't call analytics AIs the same? Test your call tracking AI knowledge with these 5 truths and fallacies.

How granular attribution for inbound calls helps increase revenue, decrease customer acquisition costs & drive more high-quality calls with marketing efforts.

Today on Inside Invoca Engineering, we discuss the improvements made to our performance scoring, why we did it, and how our Signal AI performance scoring works.

Did you know call tracking platforms can be used to personalize call experiences? Improve the customer journey and learn why call experience matter tp marketers

An incredible amount of hype and false rumors surround AI in 2025. Learn 15 things AI can and can’t do, so far.

Bridging the online-offline divide that occurs when clients call, marketers must decide on call tracking or intelligence. There are some important differences.

Buying a call tracking and analytics solution can be a difficult sell to your internal marketing team, so let Invoca assist

If you want to get in the call space, or you're already in the call space and want to expand your business, there really isn't another option except fo Invoca.

At Invoca we're taking the diversity and inclusion issue to heart. We are committed to fostering a culture that is fair, equitable, and welcoming for everyone.

Learn how to use call tracking data to optimize marketing campaigns for higher-quality calls.

Fraudulent calls aren't just annoying, they cost businesses and consumers $30B in 2021 alone. Here's what businesses can do to help hang up on call fraud.

Invoca's call analytics technology helps marketers use phone call data from customer conversations to optimize marketing campaigns. Learn how it works.

A multi-cloud approach provides options for building a backend stack that generates the best possible experience for customers.

The more calls you get the better right? Not quite. Too many calls can be harmful. Here're 6 reasons why your call volume may be out of control & how to tame it

Invoca's Signal AI platform has won "Best AI-based Solution for Marketing" from the AI Breakthrough Awards. Other winners include Google, Qualcomm, NVIDIA & IBM

Invoca: Strong Performer in Forrester New Wave AI-Fueled Speech Analytics Providers & earned differentiated ratings in real-time speech analytics, biz analytics

The next generation of voice- and text-based chatbots are more human. But are consumers ready to talk to bots? Are they always a viable substitute for a human?

The insurance industry is using AI for marketing, smart insurance products, fraud prevention, and more. Learn how it’s transforming the industry in this post.

As a part of Invoca's continued commitment to security & data privacy, we're proud to report that were in compliance with GDPR regulations ahead of the deadline

Mike McCourt: Our talented data scientist! See how after a decade of astrophysics research at Stanford, Berkeley, Harvard, & UCSB, Mike made the startup leap!

With Invoca, Frontier optimized spend and generated more revenue with the same spend. After 6 months campaign response rates improved by 66%!

If you're a marketer in travel or hospitality you know that customers frequently cross channels and you deserve credit for offline conversions that you drove.

Adobe's tag management system allows our customers who use Adobe Experience Cloud to effortlessly deploy their Invoca tags anywhere they have Launch deployed.

Here are 5 signs of a bad mobile experience you need to look out for to keep your customers clicking and calling.