Recent Posts
5 Takeaways from Our Conversation with Kinetic's CMO and Sales Leader
In this podcast episode, we sat down with Kinetic CMO Cliff Dinwiddie and National VP and Head of Sales Lorenzo Clark. Learn our top 5 takeaways!
Why Fewer Clicks and Better Outcomes are Your New Organic Search Reality
Stop obsessing over raw organic sessions. Adapt your strategy to the zero-click reality and AI Overviews to drive more qualified visits that turn into revenue.
Invoca is Now Available on AWS Marketplace
Invoca on AWS Marketplace: AI-powered platform to connect, optimize, and drive revenue across the entire buying journey, from digital ads to call centers.
5 Takeaways from Our Conversation with eHealth CRO Michelle Barbo
In episode one of our podcast, we sat down with Michelle Barbo, Chief Revenue Officer at eHealth. Learn the top takeaways from our conversation.
Invoca’s AI Solution Measures Revenue Lift From TV and Video Brand Advertising
Unlock the true revenue lift from your TV & video brand advertising. Invoca's AI measures call conversions, proving ROAS and optimizing spend with confidence.
What Is Sentiment Analysis? Key Concepts Explained
Learn what sentiment analysis is, key concepts, and how AI and NLP transform customer interactions into business insights.
Customer Sentiment: What It Is and Why You Should Measure It
Discover how measuring customer sentiment boosts loyalty, revenue, and strategy for a better overall customer experience.
More Consumers Are Using Gen AI, What Does It Mean for Your Search Strategy?
In this post, we’ll break down how marketers can adapt to Gen AI search. We’ll dive into recent trends and the tactics that industry leaders are using.
Why Understanding Customer Sentiment Is Essential for Revenue Growth
Learn how customer sentiment analysis with AI helps boost revenue, improve agent coaching, refine scripts, and build lasting customer loyalty.
5 Strategies to Fix Your Call Answer Rate and Stop Losing Revenue
See how your call answer rate stacks up against your competitors. Learn five proven strategies to answer more calls and recapture lost revenue.
Still Measuring Call Duration? Here's What You Should Track Instead.
In this post, we’ll show you why call duration is an inadequate signal to track call outcomes. Learn how marketers use AI to understand the full picture.
AI is Making the Buyer Experience Less Personal. It Should Be the Opposite.
A new survey reveals that consumers believe AI is making the buying experience less personal. Learn what AI experiences consumers want and the ones they don't.
Revenue Execution Hero Spotlight: Lee Mathis
We're putting a spotlight on our most inspiring customers! Today's featured hero is Lee Mathis, Technology Manager at Kinetic by Windstream.
5 Tactics to Improve Phone Lead Rates and ROAS From Google Ads
In this post, we dive into the latest Google Ads phone lead benchmarks across industries, as well as our top tactics to drive more ROAS from this channel.
How 3 Phone Lead Metrics Hold the Key to Crushing Your Marketing Goals
Learn how improving 3 phone-based metrics—lead rate, answer rate, and conversion rate can make big improvements in ROAS and revenue.
Customer Interaction 101: How to Improve and Manage in 2025
Customer interaction shapes every brand touchpoint. Learn how to improve and manage it in 2025.
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What Is Customer Experience Automation (CXA)?
Customer experience automation powers scalable CX. Learn how CXA works and why it matters.
Improving Insurance Customer Experience: Key Tips and Trends
Insurance customer experience is changing; discover crucial tips to improve CX and reduce churn.
How to Create a Customer Experience Strategy: 7 Key Steps
Discover how a customer experience strategy can build loyalty, drive satisfaction, and boost retention.
Top 5 Customer Experience Examples to Learn From
See top customer experience examples across industries and learn how leading brands deliver standout service moments.
Customer Journey Touchpoints Explained and How to Identify Them
Explore customer journey touchpoints, their role in engagement, and how to identify and optimize them across channels.
5 Ways to Use Caller Sentiment Data to Improve Your Digital Marketing
AI can unlock a wealth of insights from every phone conversation. Learn how sentiment data can help you improve search, email, social advertising, and more.
