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Before using Invoca, we were missing attribution from an important piece of the customer journey: phone calls. This blind spot was making it hard to optimize our marketing campaigns and improve customer experiences.
Full Campaign Visibility
With attribution for phone leads, sales, and appointments, you finally get full visibility into the entire customer journey from click, to call, to conversion.
Multi-Channel Attribution
See exactly which channels are best at driving phone leads, including paid search, display, social, email, and even offline channels like direct mail, broadcast, and out-of-home.
Accurate Performance Data
Marketers often undercount their conversions by as much as 40%. When you can measure your true marketing performance with attribution for calls, clicks, and outcomes, you can optimize campaigns to significantly reduce your CPA.
Know exactly what’s driving results, down to the keyword
Invoca makes it simple to start tracking calls and get granular attribution data — down to the search keyword level — so you can see exactly how a customer interacts with your campaigns and website before they pick up the phone. You’ll get data, including the keyword, landing page, campaign, and Google Click ID to accurately optimize your campaigns, stop wasting budget on low-performing efforts, and drive more high-value sales calls.
Easily access your data in real time
Invoca's full-color dashboards help you visualize your marketing data while customizable dashboards enable you to see exactly what is driving calls and call outcomes, uncovering every critical datapoint in the buyer journey. Create multiple dashboards so each team gets exactly the data they need and share them across the organization.
Optimize efficiently with automated attribution
Real-time integrations enable you to stream conversion data from phone calls to virtually any ad platform. Automatically optimize your campaigns and keyword bidding to drive more high-value sales calls to decrease your CPA, increase conversion rates, and drive more revenue. All while reducing manual processes and data exports.
See how accurate attribution for phone conversions boosts marketing performance
Marketing Attribution Software FAQs
What is marketing attribution and why is it important?
Marketing attribution is a method used to determine which marketing efforts contribute most to conversions and sales. By assigning credit to various touchpoints in a customer's journey, marketers can understand which channels and strategies are most effective. This helps teams make data-driven decisions to spend their budgets smarter.
Invoca gives marketers attribution data for an often overlooked piece of the customer journey: phone calls. This allows marketers to track and optimize the phone call conversions their campaigns drive.
What are the benefits of Invoca call attribution?
Invoca call attribution tracks how your marketing campaigns, ads, and keywords contribute to revenue. This allows you to get credit for every conversion you drive and prove the full impact of your efforts to your leadership team. As a result, you can defend your spend from cuts. In addition, Invoca tracks which programs are driving the highest ROI, so you can allocate your budget more effectively.
How does Invoca provide full visibility Into the customer journey?
Invoca provides a comprehensive view of the customer journey by capturing data from online and phone call interactions. Invoca tracks every step of the buying journey, from the initial click on an ad to the final phone call that leads to a conversion. This allows you to understand how different channels contribute to sales and where customers encounter barriers to purchase. With this data, you can drive more high-quality leads and convert them to revenue at a higher rate.
How can Invoca reduce my cost per acquisition (CPA)?
Invoca attribution software helps lower your cost per acquisition (CPA) by providing accurate attribution data that highlights the most effective marketing channels. With detailed insights into which campaigns and keywords drive the most valuable conversions, you can spend your budget smarter. Invoca integrates with your bidding tools, allowing for quick adjustments to optimize performance, reducing wasted spend on underperforming efforts. By focusing on high-converting channels and strategies, Invoca enables you to achieve more conversions at a lower cost.
What level of attribution data can I expect from Invoca?
Invoca’s marketing attribution software delivers granular data about each caller’s online-to-offline journey. For example, you can see which digital ads, search keywords, and website pages they interacted with before they called. In addition, Invoca uses AI to analyze the call, so you can see if they were a lead, which products or services they were interested in, and if they converted to a sale. These insights allow you to spend your budget smarter and drive more high-value phone leads.
