Invoca + Kenshoo

Start measuring and optimizing your true keyword and search engine marketing ROI today using the Invoca + Kenshoo integration.

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Over 65 billion calls will be generated from mobile search by 2016.

Do you know which traffic sources, campaigns, landing pages and keywords are driving these valuable call conversions?

Thanks to the Invoca + Kenshoo integration, search marketers no longer have to operate their marketing campaigns with the limited view of just digital interactions. The robust combination of bid management software and inbound call intelligence provides search marketers a complete picture of both online and offline search marketing performance.

Search marketers using the Invoca + Kenshoo integration are able to:

  • Identify the traffic sources, campaigns and keywords driving phone conversions
  • Optimize keyword bids for clicks and call performance
  • Measure true keyword and overall SEM ROI

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“Invoca brings detailed call analytics to Kenshoo's search marketing dashboard. Having a complete online to offline picture makes keyword bidding algorithms more effective and measuring true keyword and campaign ROI possible. The result is powerful optimization.”

Paul Wicker
Director of Product, Kenshoo