Freshpaint

Freshpaint

Overview

Invoca captures high-intent signals from every patient conversation across voice and digital channels. Freshpaint governs and activates those signals across your ad platforms compliantly without native web trackers, so healthcare marketers can drive more appointments and optimize performance with full confidence in their PHI compliance

Connect Conversion Data to Ads Without Sharing PHI
Diagram showing data flow from a healthcare website to Invoca call conversions and Freshpaint healthcare privacy platform, which governs PHI and web tracker monitoring before data is sent to various advertising tools. Benefits include driving more leads without sharing PHI, mitigating privacy risks, and reducing development costs.

Key Benefits

  • Adds an extra level of BAA-supported and HIPPA-compliant data protection where INFOSEC teams may require this
  • Server-side attribution, eliminates the need to place a website tag
  • Get a visual representation of where Invoca data is being sent alongside data from other platforms to ease compliance audits