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Snapchat
Overview
This integration allows you to track inbound calls and call conversions driven by Snap “Swipe Up to Call” ads. It’s flexible enough to track several event types like purchases, subscriptions, reservations, and even custom fields so that you can set up Invoca to send Snapchat the exact customer data you want to capture.
See how to drive higher ROAS with Invoca’s suite of integrations for social advertising platforms.
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"The integrations are seamless and the results have been amazing."
Key Benefits
- View Invoca calls and call events (e.g., conversions) in your Snap reports right alongside your digital data
- Better optimize your digital marketing spend once you know exactly how your ads are driving call conversions (bye-bye marketing blind spot!)
- Use your call and call conversion data to create accurate ad targeting or suppression audiences to reach the right Snap users and stop paying to serve ads to those who just converted