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Adobe Audience Manager
Overview
Adobe Audience Manager is a Data Management Platform that helps you gather and organize your customer data, create marketing segments, and more. By connecting Invoca to your Adobe Audience Manager account, you can send data about your callers to Adobe Audience Manager, as well as reference your Audience Manager segments in your Invoca Signals and phone call routing.
Key Benefits
- Tie the online experience to the phone call
- Create target audiences and individualized interactions
- Orchestrate targeted omni-channel customer experiences using insights like: customer campaign engagement data, rich call demographic data, and verbal interest in products and offers