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Criteo
Overview
Criteo is a personalized retargeting company that works with Internet retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser's website. The Invoca integration with Criteo combines rich customer data from the Criteo Shopper Graph with inbound call and phone-based conversion from Invoca. Marketers can now use this rich dataset to measure and optimize their campaigns with Criteo.
Key Benefits
- See more accurate and complete customer insights with the addition of call data
- Create and target audiences based on the content and outcomes of calls
- Improve performance over time by incorporating call data in your conversion feedback loop