Genesys empowers organizations of all sizes to improve customer acquisition and revenue by creating seamless buying experiences and improving agent efficiency on each and every call. When consumers call your contact centers, Invoca PreSense provides real-time marketing data from their digital journey to your Genesys Cloud environment – including their digital engagement, ad clicks, website behavior, and cart contents. Contact centers use that digital intent data to route callers to the right agent right away and arm agents with valuable context on callers to improve call handling efficiency and conversion rates.

Invoca PreSense for Genesys Cloud is a  unique and powerful integration that helps contact centers grow revenue by aligning with their digital marketing teams to orchestrate winning end-to-end experiences at scale, from ad click, to call, to conversion.

Learn more about connecting digital marketing and contact centers to drive revenue growth.