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Google Marketing Platform
Overview
The Google Marketing Platform is a unified advertising and analytics platform for smarter marketing and better results. By combining Invoca conversation intelligence and Google Marketing Platform, marketers get full visibility into campaign performance and can optimize media across channels.
Key Benefits
- Discover the campaigns, ad groups, ads, and keywords that drive quality calls using Search Ads 360
- Report call dispositions and conversions to understand the true Return on Ad Spend (ROAS) based on the outcome of the call
- Attribute conversions happening over the phone to digital display and video ads served by Google Display and Video 360