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Search Ads 360
Overview
Google Search Ads 360 (formerly known as DS3/DoubleClick Search) is a powerful bid management platform to help marketers get the most from their search campaigns, offering tools that save time and drive results. By connecting Invoca to your Search Ads 360 (SA360) account, you can track offline interactions by adding your Invoca phone calls and Signals as floodlight activities in SA360 reporting.
Key Benefits
- Track inbound calls and Signals in real-time as a Floodlight Activity in SA360
- Tie calls and Signals to a specific campaign, ad group, ad, and keyword
- Optimize search campaigns based on both online and offline data for a more accurate representation of campaign performance